NasdaqGS:HASLeisure
Hasbro Bets On Partnerships And Digital Ads To Power Growth
Hasbro unveiled new products at the North American International Toy Fair, including its first Peppa Pig toy featuring a character with a hearing aid and an upcoming Magic: The Gathering "Universes Beyond" set.
The company announced multi-year licensing agreements, highlighted by a new Harry Potter toy partnership with Warner Bros.
Hasbro also introduced a digital advertising joint venture with Animaj focused on kids' entertainment content across digital platforms.
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