NasdaqGS:SFMConsumer Retailing
Is Sprouts (SFM) Using Its Innovation Set To Quietly Reposition Its Brand Portfolio Strategy?
LivReal announced that its real-fruit, no-added-sugar energy drink has earned placement in Sprouts Farmers Market’s Innovation Set and rolled out nationwide on July 1, offering three flavors at a suggested retail price of US$3.99 per 12-ounce can.
This collaboration underscores Sprouts’ focus on incubating emerging, better-for-you brands through its Innovation Set, where consumer demand during a limited trial can determine permanent shelf placement.
We’ll now examine how Sprouts’ nationwide...