XTRA:LHAAirlines
Assessing Lufthansa’s Valuation As PROS Partnership Renewal Supports Revenue Management And Pricing Strategy
Why Lufthansa’s renewed PROS partnership matters for the stock
Deutsche Lufthansa (XTRA:LHA) has renewed its long running partnership with PROS Holdings, focusing on revenue management, real time dynamic pricing and new forecasting tools to refine how it prices and structures offers for travelers.
For you as an investor, this agreement is mainly about Lufthansa’s attempt to use software and data to support revenue optimization and commercial agility, rather than about aircraft orders or...