XTRA:BEIPersonal Products
How Investors Are Reacting To Beiersdorf (XTRA:BEI) NIVEA’s ₦3bn Nigeria Real Madrid-Linked Reward Push
Earlier this month, Beiersdorf Nigeria launched NIVEA’s largest-ever consumer engagement campaign, a ₦3.00 billion reward program with cash prizes, SUVs, travel experiences and other benefits designed to deepen loyalty in a challenging macroeconomic backdrop.
The promotion’s link to NIVEA’s extended five-year partnership with Real Madrid highlights how the brand is tying high-profile sports marketing to on-the-ground incentives in a key African growth market.
We’ll now examine how this...