XTRA:PUMLuxury
Why PUMA (XTRA:PUM) Is Down 16.4% After Job Cuts and Turnaround Plan Unveiling
Puma recently announced a comprehensive turnaround plan that includes cutting 900 jobs globally, following weak third-quarter earnings in which sales dropped to €1.96 billion and the company posted a net loss of €62.3 million.
A key element of Puma's response is a significant leadership reorganization, positioning a new Chief Brand Officer to directly oversee brand marketing, product, and innovation as the company adjusts its go-to-market approach.
We'll explore how Puma's focus on reducing...