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Should Square’s Expanded Role at Honolulu Cookie Shape Block’s (SQ) Merchant-Services Investment Narrative?
Honolulu Cookie Company announced that it has expanded its partnership with Square, now running Square’s retail, loyalty, and data tools across 14 locations on Oahu, Maui, Las Vegas, and Guam, and using the platform to support a new flagship store concept opened in July 2026.
This deeper deployment highlights how merchants are increasingly relying on Square not just for payments, but as an operations backbone integrating inventory, customer insights, and multi-location expansion.
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