XTRA:BEIPersonal Products
Beiersdorf (XTRA:BEI) Valuation: Assessing the Impact of New North American Leadership and Strategic Growth Initiatives
If you’re watching Beiersdorf (XTRA:BEI), you probably noticed the recent headlines around changes in its North American leadership and the company’s push into the US and Canadian skincare markets. Andrea Mondoni, with his background across global operations, has stepped in as general manager for the region and is steering Beiersdorf with its ‘Win with Care’ strategy. That means the brand is sharpening its focus on advanced skincare products, such as the Eucerin Anti-Pigment line, and...