XTRA:HEN3Household Products
Henkel Expands U.S. Haircare With Not Your Mother’s To Support Growth
Henkel KGaA (XTRA:HEN3) has agreed to acquire U.S. haircare brand Not Your Mother's, expanding its consumer portfolio.
The deal marks Henkel's entry into a U.S. haircare niche focused on younger, trend driven consumers.
The acquisition supports Henkel's focus on consumer brands and its agenda in core categories.
Henkel KGaA, trading at around €71.1, is adding Not Your Mother's to its branded consumer products lineup at a time when the share price is up 2.1% year to date but down 11.8% over...