XTRA:PUMLuxury
Puma Suede House Launch Tests Brand Reset Against Weak Share Performance
PUMA (XTRA:PUM) has launched its Suede House activation at Paris Men's Fashion Week.
The launch marks the beginning of a broader brand reset focused on cultural relevance across sports, music, and fashion.
The initiative centers on the Suede franchise and is planned as part of a year-long campaign targeting diverse consumer communities.
PUMA enters this reset phase with its shares trading around €21.54 and a value score of 3, set against a challenging recent history. The stock shows a 31.5%...