TSX:RYBanks
Royal Bank Of Canada Uses Scholarships And Loyalty To Deepen Client Ties
Royal Bank of Canada launched its new RBC Next Step Scholarship suite, aimed at supporting Canadian learners and job seekers at different stages of their education and careers.
The bank also announced a loyalty partnership with Canadian Tire Corporation that connects their rewards programs for millions of customers across the country.
For investors watching Royal Bank of Canada, TSX:RY, these moves add fresh context to a large incumbent with a wide retail footprint. Shares recently closed...