TSX:CTC.AMultiline Retail
Should RBC–Triangle Rewards Integration Reshape Canadian Tire Corporation’s (TSX:CTC.A) Consumer Loyalty Strategy?
Royal Bank of Canada and Canadian Tire Corporation, Limited recently launched a loyalty partnership that links RBC’s Avion Rewards with Canadian Tire’s Triangle Rewards, allowing eligible RBC cardholders who connect their cards to earn 3x Canadian Tire Money and eventually convert Avion points into Canadian Tire Money across Canadian Tire’s retail banners.
This collaboration effectively ties together two of Canada’s largest proprietary rewards ecosystems, deepening customer stickiness by...