ASX:REAInteractive Media and Services
Will REA Group’s (ASX:REA) Video Push Unlock a New Era of User Engagement?
REA Group recently launched a video discovery feature on the realestate.com.au iOS app home screen, aiming to engage early-stage property seekers through short-form vertical video content as part of its broader digital strategy.
The initiative reflects REA Group's intent to embed video throughout its platform ecosystem, potentially setting a new benchmark for interactive property search experiences globally.
We'll explore how the introduction of immersive video content could influence REA...