ASX:ZIPConsumer Finance
Zip Co Trust Rebrand And Campaign Tested Against Valuation And Momentum
Zip Co (ASX:ZIP) has launched a new brand platform called "In You We Trust".
The company has rolled out a national "You Trust Me?" campaign to support the new positioning.
Alongside the branding shift, Zip Co is introducing product updates and new app features focused on trust and flexibility.
Zip Co operates in digital financial services, where competition from both traditional banks and newer fintechs has been intense. By centering its new platform on trust and customer control, ASX:ZIP...