Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Recent AAPL News & Updates

Seeking Alpha • Aug 29

Apple: Low Margin Guidance Doesn't Concern Me

Summary Apple benefits from high memory prices, expanding market share as competitors pass costs to consumers, reinforcing my strong buy rating. AAPL's Q3 2026 saw 16% YoY revenue growth to $109.42B, with iMac sales leading, and a gross margin of 50.07%, outpacing sector peers. Short-term margin headwinds from input costs and FX are transitory; robust cash flow and liquidity enable AAPL to absorb shocks and drive future services growth. Premium valuation (26.87x EBITDA) is justified by AAPL's resilient fundamentals, high profitability, and anticipated margin expansion as services rebound. Read the full article on Seeking Alpha

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AAPL Community Narratives

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...

AAPL: Momentum in Product Cycle and Services Will Offset Regulatory Headwinds Going Forward

Strip Out The Refunds And The Quarter Was In Line

Perfect Hardware, Dated Software: Why I See Apple at $100 in 3 Years

Buy now, I don't see this stock going much lower-too many improvements making quiet waves...