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Future profits to soar by 27% amid fierce competition

Perfect Hardware, Dated Software: Why I See Apple at $100 in 3 Years

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AAPL
bip59
Not Invested
Published 20 Jan 2026
280 viewsusers have viewed this narrative update

Update shared on 11 Jul 2026

11 Jul
US$338.19
bip59's Fair Value
US$100.00
238.2% overvalued intrinsic discount
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1Y
61.8%
7D
3.8%

Rather than creating value by inventing better phones, Apple's lawsuit against OpenAI shows how afraid Apple is of what's happening. At best, this will slow OpenAI down a bit, but in the long run, Apple's business model is in its sights.

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Disclaimer

The user bip59 holds no position in NasdaqGS:AAPL. Simply Wall St has no position in any of the companies mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The author of this narrative is not affiliated with, nor authorised by Simply Wall St as a sub-authorised representative. This narrative is general in nature and explores scenarios and estimates created by the author. The narrative does not reflect the opinions of Simply Wall St, and the views expressed are the opinion of the author alone, acting on their own behalf. These scenarios are not indicative of the company's future performance and are exploratory in the ideas they cover. The fair value estimates are estimations only, and does not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that the author's analysis may not factor in the latest price-sensitive company announcements or qualitative material.