Baozun Inc.

NasdaqGS:BZUN Stok Raporu

Piyasa değeri: US$145.3m

Baozun Yönetim

Yönetim kriter kontrolleri 2/4

Baozun CEO'su Vincent Qiu, Jan2007 tarihinde atandı, in görev süresi 19.33 yıldır. in toplam yıllık tazminatı CN¥ 28.08M olup, şirket hissesi ve opsiyonları dahil olmak üzere 0.3% maaş ve 99.7% ikramiyelerden oluşmaktadır. şirketin hisselerinin 7.7% ine doğrudan sahiptir ve bu hisseler $ 11.20M değerindedir. Yönetim ekibinin ve yönetim kurulunun ortalama görev süresi sırasıyla 4.2 yıl ve 10 yıldır.

Anahtar bilgiler

Vincent Qiu

İcra Kurulu Başkanı

CN¥28.1m

Toplam tazminat

CEO maaş yüzdesi0.27%
CEO görev süresi19.3yrs
CEO sahipliği7.7%
Yönetim ortalama görev süresi4.2yrs
Yönetim Kurulu ortalama görev süresi10yrs

Son yönetim güncellemeleri

Recent updates

Anlatı Güncellemesi Apr 08

BZUN: Higher Modeled Profitability Will Support Future Repricing Potential

Analysts have raised their price target for Baozun by about $0.02, reflecting updated views that include higher modeled revenue growth, a slightly stronger profit margin, and a lower assumed future P/E multiple. Analyst Commentary Bullish analysts interpreting the latest price target adjustment for Baozun highlight the updated assumptions as a sign of confidence in the company’s ability to balance growth, profitability, and valuation discipline.
Seeking Alpha Mar 27

Baozun: Look Past Mixed Results

Summary I retain a 'Buy' rating for Baozun after analyzing its performance, outlook, and valuations. BZUN's 4Q25 financial disclosures were mixed, considering the revenue outperformance and below-expectations earnings. Management's FY2028 operating income target of CNY550 million implies a substantial 63% CAGR. The stock is attractively valued at a PEG of 0.14x. Read the full article on Seeking Alpha
Anlatı Güncellemesi Mar 25

BZUN: Consistent Execution On Profitability Will Support Future Repricing Potential

Analysts have trimmed their Baozun price target to $6.91. This reflects slightly adjusted assumptions for revenue growth, profit margins and future P/E multiples in their updated models.
Anlatı Güncellemesi Mar 11

BZUN: Improved Margin Outlook Will Support Future Repricing Potential

Analysts have adjusted their price target on Baozun to $6.91, reflecting updated assumptions that include slightly higher revenue growth, a modest improvement in profit margins, and a small change to the future P/E outlook. Valuation Changes Fair Value: Maintained at $6.91, with no change in the underlying model output.
Anlatı Güncellemesi Feb 25

BZUN: Higher Margin Outlook Will Drive Repricing Potential

Analysts have inched their Baozun price target higher, with updated fair value now pointing a bit above $6.90 as they factor in slightly stronger revenue growth, a modestly higher profit margin outlook, and a small adjustment to future P/E assumptions. Valuation Changes Fair Value: Updated slightly to $6.91 from $6.87, reflecting a small adjustment in the modelled estimate.
Anlatı Güncellemesi Feb 10

BZUN: Cleaner Execution And Lower Risk Perception Will Drive Repricing

Analysts have modestly lifted their Baozun fair value estimate from US$6.75 to US$6.87, citing updated assumptions around revenue growth, profit margins and a slightly lower discount rate as reasons for the change. Analyst Commentary Bullish analysts point to recent positive moves in related China internet names as a useful reference point when thinking about Baozun's potential.
Anlatı Güncellemesi Jan 25

BZUN: Cleaner Execution And Higher Future P/E Will Drive Repricing

Analysts have trimmed their price target on Baozun, citing more cautious assumptions for revenue growth and profit margins, along with a higher future P/E multiple in their updated model. Analyst Commentary Bullish analysts are using recent adjustments on peers in the broader China internet and services space as a reference point when they look at Baozun, especially where they see improving demand visibility and a willingness to assign higher P/E multiples to companies with cleaner execution stories.
Anlatı Güncellemesi Jan 11

BZUN: Future Returns Will Depend On Balancing Demand Shifts And Earnings Durability

Analysts have raised their price target on Baozun, citing updated expectations for revenue growth, profit margins and future P/E multiples that they believe better align the stock with current sector peers, though they have not provided a specific US$ value for the new target in the sources referenced here. Analyst Commentary Bearish analysts looking at Baozun are not drawing direct conclusions from the Kanzhun target change itself, but they are using similar valuation questions to frame their concerns.
Anlatı Güncellemesi Dec 26

BZUN: Future Performance Will Hinge On Converting Demand Into Durable Earnings

Analysts have modestly lowered their price target on Baozun, trimming their fair value estimate to roughly $2.70 from about $3.02 per share. They are factoring in a slightly higher discount rate despite improving expectations for revenue growth and profit margins, similar to how they recently adjusted targets for peers following signs of strengthening underlying demand.
Anlatı Güncellemesi Dec 12

BZUN: Margin Expansion And Service Mix Shift Will Drive Repricing

Analysts have raised their price target on Baozun to approximately $6.75 from about $6.00, reflecting greater confidence in the company's accelerating revenue growth, improving profit margins, and slightly higher justified valuation multiples. Analyst Commentary Bullish analysts view the recent price target increase for Baozun as a signal that the market is beginning to recognize the company’s improving execution and more visible growth trajectory.
Analiz Makalesi Nov 28

Earnings Update: Baozun Inc. (NASDAQ:BZUN) Just Reported Its Third-Quarter Results And Analysts Are Updating Their Forecasts

Shareholders might have noticed that Baozun Inc. ( NASDAQ:BZUN ) filed its quarterly result this time last week. The...
Analiz Makalesi Oct 18

Revenues Working Against Baozun Inc.'s (NASDAQ:BZUN) Share Price Following 28% Dive

Baozun Inc. ( NASDAQ:BZUN ) shares have retraced a considerable 28% in the last month, reversing a fair amount of their...
Analiz Makalesi May 20

Baozun Inc.'s (NASDAQ:BZUN) Shares Bounce 49% But Its Business Still Trails The Industry

Those holding Baozun Inc. ( NASDAQ:BZUN ) shares would be relieved that the share price has rebounded 49% in the last...
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Yeni Anlatı May 10

Douyin, WeChat, And RedNote Expansion Will Unlock Future Potential

Expansion into emerging channels and improved digital marketing strategies are expected to drive revenue growth and positively impact net margins.
Analiz Makalesi Apr 05

The Market Doesn't Like What It Sees From Baozun Inc.'s (NASDAQ:BZUN) Revenues Yet As Shares Tumble 26%

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand. The...
Seeking Alpha Mar 30

Baozun: Decent Buy Opportunity After The Correction

Summary I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China. Risks include weak consumption trends and low consumer confidence in China, but BZUN's strategic execution and undervaluation present a compelling investment opportunity. Read the full article on Seeking Alpha
Seeking Alpha Jan 16

Baozun: Riding The E-Commerce Wave, But China's Shore Is Shallow

Summary Baozun's revenue and EPS were in line, with strong growth in product sales and e-commerce solutions, driven by Douyin and Tencent. Despite growth, Baozun's reliance on China's weak consumption and maturing e-commerce landscape poses significant risks. Baozun's unprofitability, inefficient cost structure, and lack of global growth potential further undermine its long-term value. We recommend avoiding Baozun due to its fundamental weaknesses and focus on China, preferring companies with global growth potential like PDD, Miniso, and Meituan. Read the full article on Seeking Alpha
Analiz Makalesi Jan 15

Benign Growth For Baozun Inc. (NASDAQ:BZUN) Underpins Stock's 26% Plummet

Baozun Inc. ( NASDAQ:BZUN ) shares have had a horrible month, losing 26% after a relatively good period beforehand...
Analiz Makalesi Nov 12

Baozun Inc.'s (NASDAQ:BZUN) 27% Dip In Price Shows Sentiment Is Matching Revenues

The Baozun Inc. ( NASDAQ:BZUN ) share price has softened a substantial 27% over the previous 30 days, handing back much...
Analiz Makalesi Sep 27

Baozun Inc.'s (NASDAQ:BZUN) Price Is Right But Growth Is Lacking After Shares Rocket 29%

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 29...
Seeking Alpha Sep 03

Baozun: Key Valuation Metrics Are Attractive

Summary BZUN achieved better-than-expected top line and operating losses in Q2 2024, and this has favorable read-throughs for the company's future financial performance. Baozun has spent $4.9 million on share buybacks in 2024 year-to-date, following the initiation of a new share repurchase plan in late-January this year. BZUN boasts a potential 5.6% buyback yield for this year and a 6.3 times consensus forward one-year normalized P/E, and the stock deserves a Buy rating considering these attractive metrics. Read the full article on Seeking Alpha
Analiz Makalesi Aug 30

Baozun Inc. (NASDAQ:BZUN) Second-Quarter Results Just Came Out: Here's What Analysts Are Forecasting For This Year

It's been a good week for Baozun Inc. ( NASDAQ:BZUN ) shareholders, because the company has just released its latest...
Analiz Makalesi May 31

Here's What Analysts Are Forecasting For Baozun Inc. (NASDAQ:BZUN) After Its First-Quarter Results

Investors in Baozun Inc. ( NASDAQ:BZUN ) had a good week, as its shares rose 2.6% to close at US$2.78 following the...
Analiz Makalesi May 14

Baozun Inc.'s (NASDAQ:BZUN) Share Price Boosted 30% But Its Business Prospects Need A Lift Too

The Baozun Inc. ( NASDAQ:BZUN ) share price has done very well over the last month, posting an excellent gain of 30...
Seeking Alpha Apr 25

Is Baozun's Risky Leap Into Brand Management Starting To Pay Off?

Summary Baozun’s revenues rose 5% last year following its acquisition of Gap China, which represented 14% of total annual sales. Product sales from the company’s older e-commerce business fell by 21% last year, while e-commerce services revenue also slumped by 5%. Baozun’s current price-to-sales ratio of 0.13 looks quite depressed compared to domestic competitor Weimob, which trades at 1.38. Read the full article on Seeking Alpha
Seeking Alpha Apr 09

Baozun: Looking Forward To A Better 2024

Summary Baozun is now attractively valued based on the Enterprise Value-to-Revenue metric; its shares have previously taken a beating due to below-expectations Q4 2023 earnings. But BZUN is expected to register better results this year, thanks to profitability improvement initiatives for its brand management segment and a new brand introduction for its e-commerce segment. Negatives related to its poor fourth quarter performance have already been priced in, and a good financial performance for 2024 might serve as a positive catalyst for Baozun. Read the full article on Seeking Alpha
Analiz Makalesi Mar 18

Estimating The Intrinsic Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Using the 2 Stage Free Cash Flow to Equity, Baozun fair value estimate is US$2.92 Current share price of...
Seeking Alpha Jan 26

Baozun: New Buyback Plan And Gap China's Outlook In The Limelight

Summary Baozun Inc.'s new $20 million share repurchase plan was well received by the market, as evidenced by its +17.3% stock price surge on January 24, 2024. Baozun's Gap China business, which was acquired in January last year, is expected to improve its gross margin in FY 2024 and turn profitable in FY 2025. I keep my Buy rating for Baozun unchanged in view of its new share repurchase program and the financial prospects for its Gap China business. Read the full article on Seeking Alpha
Analiz Makalesi Jan 06

Baozun Inc.'s (NASDAQ:BZUN) Low P/S No Reason For Excitement

Baozun Inc.'s ( NASDAQ:BZUN ) price-to-sales (or "P/S") ratio of 0.1x might make it look like a buy right now compared...
Analiz Makalesi Aug 20

A Look At The Fair Value Of Baozun Inc. (NASDAQ:BZUN)

Key Insights Baozun's estimated fair value is US$3.52 based on 2 Stage Free Cash Flow to Equity Current share price of...
Analiz Makalesi Mar 31

News Flash: Analysts Just Made A Sizeable Upgrade To Their Baozun Inc. (NASDAQ:BZUN) Forecasts

Celebrations may be in order for Baozun Inc. ( NASDAQ:BZUN ) shareholders, with the analysts delivering a significant...

CEO Tazminat Analizi

Vincent Qiu'un ücretlendirmesi Baozun'un kazancına kıyasla nasıl değişti?
TarihToplam TazminatMaaşŞirket Kazançları
Mar 31 2026n/an/a

-CN¥186m

Dec 31 2025n/an/a

-CN¥242m

Sep 30 2025n/an/a

-CN¥204m

Jun 30 2025n/an/a

-CN¥185m

Mar 31 2025n/an/a

-CN¥182m

Dec 31 2024CN¥28mCN¥75k

-CN¥185m

Sep 30 2024n/an/a

-CN¥234m

Jun 30 2024n/an/a

-CN¥272m

Mar 31 2024n/an/a

-CN¥262m

Dec 31 2023CN¥26mn/a

-CN¥278m

Sep 30 2023n/an/a

-CN¥514m

Jun 30 2023n/an/a

-CN¥557m

Mar 31 2023n/an/a

-CN¥614m

Dec 31 2022CN¥25mn/a

-CN¥653m

Tazminat ve Piyasa: Vincent 'nin toplam tazminatı ($USD 4.14M ), US pazarındaki benzer büyüklükteki şirketler için ortalamanın üzerindedir ($USD 626.93K ).

Tazminat ve Kazançlar: Vincent şirketinin tazminatı, şirket kârsız olduğu sürece artırıldı.


CEO

Vincent Qiu (57 yo)

19.3yrs
Görev süresi
CN¥28,078,000
Tazminat

Mr. Wenbin Qiu, also known as Vincent, Co-founded Baozun Inc. in 2007 and has been the Chairman & Chief Executive Officer since December 2013. Prior to founding Baozun Company, Mr. Qiu founded Shanghai Err...


Liderlik Ekibi

İsimPozisyonGörev süresiTazminatSahiplik
Wenbin Qiu
Co-Founder19.3yrsCN¥28.08m7.7%
$ 11.2m
Junhua Wu
Co-Founder19.3yrsCN¥5.13m4.08%
$ 5.9m
Yanjie Zhu
Chief Financial Officer2.1yrsVeri yok0.0054%
$ 7.8k
Wendy Sun
Joint Company Secretary and Senior Director of Corporate Development & Investor Relations1.2yrsVeri yokVeri yok
Yuen Lung Kwok
Senior Vice Presidentno dataVeri yokVeri yok
Tao Liang
Senior Vice President6.5yrsVeri yokVeri yok
Suzanne Eleonore Zerbib
President of Baozun Brand Managementno dataVeri yokVeri yok
Ken Huang
Chief Financial Officer of Baozun Brand Managementno dataVeri yokVeri yok
Ka Man So
Joint Company Secretary3.5yrsVeri yokVeri yok
Feng Li
Vice President4.2yrsVeri yokVeri yok
4.2yrs
Ortalama Görev Süresi
47yo
Ortalama Yaş

Deneyimli Yönetim: BZUN 'un yönetim ekibi deneyimli olarak değerlendirilmektedir (ortalama görev süresi 4.2 yıldır).


Yönetim Kurulu Üyeleri

İsimPozisyonGörev süresiTazminatSahiplik
Wenbin Qiu
Co-Founder19.3yrsCN¥28.08m7.7%
$ 11.2m
Junhua Wu
Co-Founder14.3yrsCN¥5.13m4.08%
$ 5.9m
Hsien-Chieng Hsia
Independent Director10yrsCN¥600.00k0.10%
$ 152.3k
Bin Yu
Director1.9yrsCN¥170.00k0.050%
$ 72.3k
Changqing Ye
Independent Director10yrsCN¥600.00k0.030%
$ 43.2k
Jun Wang
Director1.9yrsVeri yok15.18%
$ 22.1m
Yiu-Pong Chan
Independent Director11yrsCN¥600.00k0.0096%
$ 14.0k
10.0yrs
Ortalama Görev Süresi
55yo
Ortalama Yaş

Deneyimli Yönetim Kurulu: BZUN 'in yönetim kurulu deneyimli ve tecrübelidir (ortalama görev süresi 10 yıldır).


Şirket Analizi ve Finansal Veri Durumu

VeriSon Güncelleme (UTC saati)
Şirket Analizi2026/05/26 09:54
Gün Sonu Hisse Fiyatı2026/05/22 00:00
Kazançlar2026/03/31
Yıllık Kazançlar2025/12/31

Veri Kaynakları

Şirket analizimizde kullanılan veriler S&P Global Market Intelligence LLC'den alınmıştır. Bu raporu oluşturmak için analiz modelimizde aşağıdaki veriler kullanılmıştır. Veriler normalize edilmiştir, bu da kaynağın mevcut olmasından kaynaklanan bir gecikmeye neden olabilir.

PaketVeriZaman ÇerçevesiÖrnek ABD Kaynağı *
Şirket Finansalları10 yıl
  • Gelir tablosu
  • Nakit akış tablosu
  • Bilanço
Analist Konsensüs Tahminleri+3 yıl
  • Finansal tahminler
  • Analist fiyat hedefleri
Piyasa Fiyatları30 yıl
  • Hisse senedi fiyatları
  • Temettüler, Bölünmeler ve Eylemler
Sahiplik10 yıl
  • En büyük hissedarlar
  • İçeriden öğrenenlerin ticareti
Yönetim10 yıl
  • Liderlik ekibi
  • Yönetim Kurulu
Önemli Gelişmeler10 yıl
  • Şirket duyuruları

* ABD menkul kıymetleri için örnek, ABD dışı için eşdeğer düzenleyici formlar ve kaynaklar kullanılmıştır.

Belirtilmediği sürece tüm finansal veriler yıllık bir döneme dayanmaktadır ancak üç ayda bir güncellenmektedir. Bu, İzleyen On İki Ay (TTM) veya Son On İki Ay (LTM) Verileri olarak bilinir. Daha fazla bilgi edinin.

Analiz Modeli ve Kar Tanesi

Bu raporu oluşturmak için kullanılan analiz modelinin ayrıntılarına GitHub sayfamızdan ulaşabilirsiniz, ayrıca raporlarımızı nasıl kullanacağınızı anlatan kılavuzlarımız ve Youtube'da eğitim videolarımız da bulunmaktadır.

Simply Wall St analiz modelini tasarlayan ve oluşturan dünya standartlarındaki ekip hakkında bilgi edinin.

Endüstri ve Sektör Metrikleri

Sektör ve bölüm metriklerimiz Simply Wall St tarafından her 6 saatte bir hesaplanmaktadır, sürecimizin ayrıntıları Github'da mevcuttur.

Analist Kaynakları

Baozun Inc. 19 Bu analistlerden 7, raporumuzun girdisi olarak kullanılan gelir veya kazanç tahminlerini sunmuştur. Analistlerin gönderimleri gün boyunca güncellenmektedir.

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Lixin JuBofA Global Research
Qingpu YangCitic Securities Co., Ltd.
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