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Playboy, Inc.NasdaqGM:PLBY Aktierapport

Marknadsvärde US$206.7m
Aktiekurs
US$1.80
US$3.8
52.6% undervärderad intrinsisk rabatt
1Y52.5%
7D2.9%
Portföljens värde
​
Utsikt

Playboy, Inc.

NasdaqGM:PLBY Aktierapport

Börsvärde: US$206.7m

Playboy (PLBY) Aktievy

Playboy, Inc. är verksamt som ett nöjes- och fritidsföretag i USA, Australien, Kina, Storbritannien och internationellt. Mer information

PLBY fundamental analys
Snöflinga Score
Värdering3/6
Framtida tillväxt3/6
Tidigare resultat0/6
Finansiell hälsa2/6
Utdelningar0/6

Belöningar

Handlar till 28.1% under vår uppskattning av dess verkliga värde

Intäkterna förväntas växa med 114.58% per år

Riskanalys

Aktieägarna har spätts ut under det senaste året

Betydande insiderförsäljning under de senaste 3 månaderna


PLBY Community Fair Values

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Analyst Price Targets

Top Community Narratives

PLBY logo
Playboy

The Bunny Returns: Playboy’s Market Comeback

Playboy, Inc. (Nasdaq: PLBY) is undergoing a transformation to an asset-light business model centered around its iconic brand, positioning the company for sustainable profitability.
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US$3.8
FV
52.6% undervärderad intrinsisk rabatt
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Playboy, Inc. Konkurrenter

Prishistorik och prestanda

Sammanfattning av aktiekursernas upp- och nedgångar samt förändringar för Playboy
Historiska aktiekurser
Aktuell aktiekursUS$1.80
52 veckors högstaUS$2.75
52 veckors lägstaUS$1.13
Beta1.93
1 månads förändring13.21%
3 månaders förändring-27.42%
1 års förändring52.54%
3 års förändring6.51%
5 års förändring-96.29%
Förändring sedan börsintroduktionen-81.78%

Senaste nyheter och uppdateringar

Seeking Alpha • Mar 18

Playboy: It's All About The Strategy (Again)

Summary Playboy, Inc. has stabilized its balance sheet and returned to positive adjusted EBITDA in 2025, reducing bankruptcy risk. PLBY management is considering selling Honey Birdette, despite its reasonable performance, to further deleverage, raising questions about the company’s long-term public market viability. PLBY’s strategy pivots between rebuilding the brand through new media and club ventures and the possibility of going private, but execution credibility remains in doubt. Real, substantial upside in PLBY stock hinges on successful brand revitalization or an unexpectedly high Honey Birdette sale, both of which face significant skepticism. Read the full article on Seeking Alpha

Recent updates

Seeking Alpha • Mar 18

Playboy: It's All About The Strategy (Again)

Summary Playboy, Inc. has stabilized its balance sheet and returned to positive adjusted EBITDA in 2025, reducing bankruptcy risk. PLBY management is considering selling Honey Birdette, despite its reasonable performance, to further deleverage, raising questions about the company’s long-term public market viability. PLBY’s strategy pivots between rebuilding the brand through new media and club ventures and the possibility of going private, but execution credibility remains in doubt. Real, substantial upside in PLBY stock hinges on successful brand revitalization or an unexpectedly high Honey Birdette sale, both of which face significant skepticism. Read the full article on Seeking Alpha
Analysartikel • Jan 27

Does Playboy (NASDAQ:PLBY) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysartikel • Jan 08

Playboy, Inc.'s (NASDAQ:PLBY) 26% Share Price Plunge Could Signal Some Risk

Playboy, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 26% in the last month, reversing a fair amount of...
Analysartikel • Nov 15

Playboy, Inc.'s (NASDAQ:PLBY) Popularity With Investors Is Under Threat From Overpricing

When close to half the companies in the Luxury industry in the United States have price-to-sales ratios (or "P/S...
Analysartikel • Aug 12

Some Confidence Is Lacking In Playboy, Inc.'s (NASDAQ:PLBY) P/S

Playboy, Inc.'s ( NASDAQ:PLBY ) price-to-sales (or "P/S") ratio of 1.3x may not look like an appealing investment...
Analysartikel • Jul 10

Playboy, Inc.'s (NASDAQ:PLBY) Intrinsic Value Is Potentially 68% Above Its Share Price

Key Insights The projected fair value for Playboy is US$3.18 based on 2 Stage Free Cash Flow to Equity Playboy's...
Analysartikel • Mar 16

With A 37% Price Drop For PLBY Group, Inc. (NASDAQ:PLBY) You'll Still Get What You Pay For

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...
Seeking Alpha • Oct 28

PLBY Group: Hefner's Offer For Playboy Got Declined, Company's Future Looks Bleak

Summary PLBY Group, Inc. is struggling with a declining Playboy brand as the company is trying to monetize the brand asset through licensing and services, leading to revenue declines. Playboy's founder's son Cooper Hefner made an offer of $100 million and 10% equity for the Playboy brand assets, but PLBY Group declined the offer. With PLBY Group's operating losses, high debt, and shrinking revenues, the company's future stands uncertain. As a better scenario is unlikely, the PLBY stock has a weak risk-to-reward. Read the full article on Seeking Alpha
Analysartikel • Sep 29

PLBY Group, Inc. (NASDAQ:PLBY) Soars 39% But It's A Story Of Risk Vs Reward

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders are no doubt pleased to see that the share price has bounced 39% in the...
Analysartikel • Aug 15

It's Down 33% But PLBY Group, Inc. (NASDAQ:PLBY) Could Be Riskier Than It Looks

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...
Analysartikel • Jun 18

Sentiment Still Eluding PLBY Group, Inc. (NASDAQ:PLBY)

With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Luxury industry in the United States, you could...
Analysartikel • Mar 13

PLBY Group, Inc.'s (NASDAQ:PLBY) 34% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

PLBY Group, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 34% in the last month, reversing a fair amount of...
Analysartikel • Dec 18

Revenues Not Telling The Story For PLBY Group, Inc. (NASDAQ:PLBY) After Shares Rise 87%

Those holding PLBY Group, Inc. ( NASDAQ:PLBY ) shares would be relieved that the share price has rebounded 87% in the...
Analysartikel • Aug 25

PLBY Group, Inc.'s (NASDAQ:PLBY) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders won't be pleased to see that the share price has had a very rough month...
Analysartikel • Aug 14

These Analysts Just Made An Incredible Downgrade To Their PLBY Group, Inc. (NASDAQ:PLBY) EPS Forecasts

The analysts covering PLBY Group, Inc. ( NASDAQ:PLBY ) delivered a dose of negativity to shareholders today, by making...
Analysartikel • Mar 21

PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year

Market forces rained on the parade of PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders today, when the analysts downgraded...
Analysartikel • Sep 07

PLBY Group, Inc. (NASDAQ:PLBY) Shares Could Be 21% Above Their Intrinsic Value Estimate

In this article we are going to estimate the intrinsic value of PLBY Group, Inc. ( NASDAQ:PLBY ) by taking the expected...
Analysartikel • Aug 11

PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year

One thing we could say about the analysts on PLBY Group, Inc. ( NASDAQ:PLBY ) - they aren't optimistic, having just...
Seeking Alpha • Aug 05

PLBY Group: Pleasure And Lifestyle Brand Holding On Till Year-End

PLBY Group's revenue growth is focused on direct-to-consumer offerings, licensing business and digital subscriptions. The change in Apple's iOS privacy requirements led to the company's decline in Q1 2022 earnings by increasing its capital expenditures to unsustainable levels. PLBY’s cash balance declined by more than 52% in Q1 2022 to $33.7 million. More than a year after going public through a special purpose acquisition company (SPAC) merger with Mountain Crest Acquisition Corp. (MCAF), PLBY Group (PLBY) is yet to find its footing in the pleasure and leisure accessories business. The stock is down 76% over the past year with quarterly revenues ticking 27.48% lower in Q1 2022 to $69.4 million. It has been a rough patch for the company famed for its Playboy magazine whose last print was published at the beginning of Covid19. Further, the revolution of the internet has shifted the company's focus and made it augment its revenue streams through digital subscriptions, unlocks, and live hangouts. Thesis PLBY Group is yet to optimize its licensing business after revenue in the sector declined 7% (QoQ). The transition from a media company to a lifestyle brand management firm is still taking shape with investors hoping the turnaround strategy will hit home sooner than later. China, its dominant market, is also facing a huge setback largely drawn from the effects of Covid19. Still, the company is working to increase its revenue streams and provide shareholder value in the long run. Business Overview PLBY Group is focused on three main growth props. The first is a direct-to-consumer business portfolio that also encompasses the e-commerce sector. The company's main target is the youth below 35 years that form the largest customer base for sexual wellness and fashion/ apparel. In Q1 2022, PLBY reported that this sector's revenue had grown 125% (YoY) to stand at $49.6 million. E-commerce revenue as a whole grew 300% (YoY) boosted by board and site traffic orders as well as repeat customers. However, cost of sales for the direct-to-consumer bracket increased 52% to $9.9 million in the quarter. The second area of revenue growth for the company is the licensing business predominantly held in China. PLBY is also into gaming offerings such as digital casinos and social games. However, gaming suffered at the onset of the Covid19 pandemic that saw the London Playboy Club closed thereby disrupting gaming revenues. Digital subscriptions form the third base of operations delivering on scalable digital offerings. As of December 31, 2021, PLBY reported a customer base of more than 150,000 subscribers. The company's Playboy Channel can be accessed from other multiple-system operators (MSOs) that include AT&T Inc. (T). Direct-to-Consumer offerings contributed the highest net revenue of the three growth pillars in the three-month ended on March 31, 2022, at $49.642 million. Among the three pillars, digital subscriptions suffered the highest operating losses in the period at $2.4 million and delivered the least net revenues at $4.7 million. Seeking Alpha Revenue Status Strict Covid19 restrictions in China in Q1 2022 dealt a blow to PLBY's revenue margins, especially with its licensing partners in the market that were forced to halt operations at the time. On annual review, the percentage of total net revenues that were attributable to Chinese trademarks reached 48% in 2019. While the company has been working on reducing its reliance on the Chinese market, over the years, the margins are still falling due to the Asian downside. In Q1 2022, the company stated that more than $10 million was realized in China. With the total revenue at $69 million, it means that the company has managed to reduce its Chinese reliance by almost 15% (in the first quarter alone). Notable acquisitions outside China that helped diversify revenue sources included Yandy (acquired in December 2019), TLA (March 2021), and Honey Birdette (done in August 2021). These acquisitions helped to augment revenue since PLBY's total revenue increased to $273.3 million (in the Trailing 12 months to March 2022) from $246.6 million. Seeking Alpha The company's gross profit ((TTM)) also sits at $157.3 million (representing an increase of 11% from $140.5 million realized in December 2021). The year 2022 will be a busy year for Yandy, known for its lingerie, swim costumes, and dance-wear collection. PLBY hopes to leverage the Playboy brand in Yandy, especially during the Halloween season. The company has lined up an expansive growth and investment strategy for consumer products to accelerate sales into the fourth quarter of 2022. E-commerce Disruptions There is still a need to improve the e-commerce space to meet marketing demands. The company explained that Apple's (AAPL) iOS privacy changes had a meaningful impact on the company's marketing efficiency. In the quarter, PLBY's cash decreased by more than 50% (QoQ) due to an increase in marketing expenditure. For other companies like Meta Platforms, 2022 sales are expected to reduce by at least $10 billion as a result of Apple's App Tracking Transparency feature. As we know the privacy feature disrupts the back-end mechanics of most mobile ads that are responsible for confirming whether a product purchase or download has been made by a customer. Tracking customers especially on mobile devices is an essential element that enables companies to know the average ad expenditure that rakes in new customers. The introduction of this restriction may exaggerate the amount of capital expenditure. At the onset, we expect lower e-commerce revenues for Q2 2022 expected on August 9, 2022. As of December 31, 2021, PLBY Group's federal net operating losses (carry-forwards) stood at $203.1 million while state NOLs were $72.3 million. In the 12 months to March 2022, the net losses reported by the company declined 13.64% to $67.1 million (YoY) indicating slight progress in loss reduction. Direct-to-consumer retail platforms owned by the company contributed a total of $147.8 million in revenue against an operating loss of $2.8 million in the year ending on December 31, 2021. Further, licensing revenue declined by $1.1 million to $14.5 million in the quarter showing the impact of Covid19 on the company's operations. Other than China, PLBY is looking to expand its licensing business in India with hopes of increasing its revenue stream outside China. A total of $260.8 billion was realized as total revenue among the top 88 global licensors in a 2022 licensors report. At least $1 billion was recorded among 40 of the brand licensors with entertainment brands topping the list. License Global India, where PLBY intends to expand its licensing business was ranked as one of the fastest-growing countries for fashion, lifestyle, and entertainment brands. Footwear manufacturing giant, Skechers (SKX) currently operating more than 200 stores in India increased its minority stake in 2019 after selling more than 2.7 million pairs in the country. In Q1 2022, Skechers reported its capital expenditures at $89.4 million which included $32.3 million spent on domestic investments including improvement of its Indian business structures. It may take time for PLBY to replicate its Chinese success in the Indian market but the management is focused on improving revenue sources outside China and the US. However, Playboy's viability in the Indian market is still visionary with the company yet to explain its growth strategy in the region. Risks PLBY is yet to stabilize its digital subscription offering including unlocks and live hangouts that will add to the company's revenue stream in the long run. The low net revenues were attributed to decreased subscription revenue from Playboy cable channels. Interestingly, increased expenses in relation to Centerfold operations and the impairment of digital assets adversely affected digital subscriptions operating income. Centerfold is PLBY's creator-led platform poised to uplift the company through its $600 million revenue growth outlook by 2025. The company expects users of the Honey Birdette brand to find it attractive due to its organic customer acquisition feature. PLBY's cash balance declined by more than 52% in Q1 2022 to $33.7 million after it hit a high of $70.5 million in the quarter ending on December 31, 2021. The company is yet to recover from a decrease in store revenue, especially from Lovers stores. It was impacted by the Omicron Variant along with weather disruptions that forced store closures in the quarter. Still, a 23% increase in e-commerce sales made Honey Birdette grow its revenue by more than $22 million with the brand registering an 11% growth in brick and mortar.
Seeking Alpha • May 11

PLBY Group: Playboy And The Metaverse Could Imply Significant Stock Undervaluation

PLBY is the owner of Playboy, which is said to be one of the most recognizable brands in the world. If the company really launches a virtual Playboy Mansion in the Metaverse, the stock price could spike up. If management is also successful in its efforts in the gaming industry, net revenue could trend north.
Analysartikel • Feb 07

Is There An Opportunity With PLBY Group, Inc.'s (NASDAQ:PLBY) 46% Undervaluation?

Does the February share price for PLBY Group, Inc. ( NASDAQ:PLBY ) reflect what it's really worth? Today, we will...
Seeking Alpha • Feb 03

Playboy: Hopping Into The Metaverse

I initiate my coverage on Playboy with a buy recommendation and a target price of $43.53 per share, implying an upside potential of 153%. The new Playboy is overlooked, misunderstood and probably underappreciated. Few know that PLBY Group is developing into a technology company. Playboy is aiming to leverage its iconic brand into the digital economy, betting on growth drivers such as NFTs and the metaverse. With the launch of Centerfold, PLBY could be the prime competitor of OnlyFans, a business that unlocked enormous shareholder value. PLBY is not a value trade. This is a speculation. Thus, with an Implied Volatility of +100%, I recommend selling covered calls while the growth story develops.

Aktieägarnas avkastning

PLBYUS LuxuryUS Marknad
7D2.9%-0.9%2.2%
1Y52.5%-6.2%31.1%

Avkastning vs industri: PLBY översteg US Luxury branschen som gav -6.2 % under det senaste året.

Avkastning vs Marknaden: PLBY översteg US marknaden som gav 31.1 % under det senaste året.

Prisvolatilitet

Is PLBY's price volatile compared to industry and market?
PLBY volatility
PLBY Average Weekly Movement10.3%
Luxury Industry Average Movement6.6%
Market Average Movement7.3%
10% most volatile stocks in US Market16.1%
10% least volatile stocks in US Market3.2%

Stabil aktiekurs: PLBY har inte haft någon betydande prisvolatilitet under de senaste 3 månaderna jämfört med marknaden för US.

Volatilitet över tid: PLBY s veckovolatilitet ( 10% ) har varit stabil under det senaste året.

Om företaget

GrundadAnställdaVD OCH KONCERNCHEFWebbplats
n/a394Ben Kohnplayboy.com

Playboy, Inc. är verksamt som ett nöjes- och fritidsföretag i USA, Australien, Kina, Storbritannien och internationellt. Företaget är verksamt inom två segment: Direkt till konsument och Licensiering. Företaget erbjuder sexuella hälsoprodukter, såsom underkläder, sovrumstillbehör, intimitetsprodukter och andra vuxenprodukter; kläder och accessoarer; samt skönhets- och vårdprodukter, såsom hudvård, hårvård, bad och kroppsvård, kosmetika och dofter.

Playboy, Inc. Sammanfattning av grunderna

Hur förhåller sig Playboy:s resultat och omsättning till dess börsvärde?
PLBY grundläggande statistik
BörsvärdeUS$206.75m
Vinst(TTM)-US$12.67m
Intäkter(TTM)US$120.93m
1.7x
P/S-förhållande
-16.3x
P/E-förhållande

Är PLBY övervärderat?

Se Verkligt värde och värderingsanalys

Resultat & intäkter

Viktig lönsamhetsstatistik från den senaste resultatrapporten (TTM)
PLBY resultaträkning (TTM)
IntäkterUS$120.93m
Kostnad för intäkterUS$35.08m
BruttovinstUS$85.85m
Övriga kostnaderUS$98.52m
Intäkter-US$12.67m

Senast redovisade vinst

Dec 31, 2025

Nästa vinstdatum

May 11, 2026

Vinst per aktie (EPS)-0.11
Bruttomarginal70.99%
Nettovinstmarginal-10.48%
Skuld/egenkapitalförhållande958.7%

Hur har PLBY utvecklats på lång sikt?

Se historisk utveckling och jämförelse

Företagsanalys och finansiella data Status

UppgifterSenast uppdaterad (UTC-tid)
Analys av företag2026/05/11 06:36
Aktiekurs vid dagens slut2026/05/08 00:00
Intäkter2025/12/31
Årlig intjäning2025/12/31

Datakällor

Den data som används i vår företagsanalys kommer från S&P Global Market Intelligence LLC. Följande data används i vår analysmodell för att generera denna rapport. Data är normaliserade vilket kan medföra en fördröjning från det att källan är tillgänglig.

PaketUppgifterTidsramExempel US-källa
Företagets finansiella ställning10 år
  • Resultaträkning
  • Kassaflödesanalys
  • Balansräkning
Analytikernas konsensusuppskattningar+3 år
  • Prognos för finansiella poster
  • Analytikernas prismål
Marknadspriser30 år
  • Aktiekurser
  • Utdelningar, splittar och åtgärder
Ägarskap10 år
  • Största aktieägare
  • Insiderhandel
Förvaltning10 år
  • Ledningsgrupp
  • Styrelse och verkställande direktörer
Viktiga utvecklingstendenser10 år
  • Företagsmeddelanden

* Exempel för amerikanska värdepapper, för icke-amerikanska värdepapper används motsvarande regelverk och källor.

Om inget annat anges är all finansiell data baserad på en årsperiod men uppdateras kvartalsvis. Detta kallas data för efterföljande tolv månader (TTM) eller senaste tolv månader (LTM). Lär dig mer om detta.

Analysmodell och snöflinga

Detaljer om analysmodellen som användes för att skapa den här rapporten finns på vår Github-sida, vi har också guider om hur du använder våra rapporter och tutorials på Youtube.

Lär dig mer om det team i världsklass som utformade och byggde analysmodellen Simply Wall St.

Industri- och sektormått

Våra bransch- och sektionsmått beräknas var sjätte timme av Simply Wall St, detaljer om vår process finns tillgängliga på Github.

Källor för analytiker

Playboy, Inc. bevakas av 9 analytiker. 3 av dessa analytiker lämnade de uppskattningar av intäkter eller resultat som användes som indata till vår rapport. Analytikernas inskickade estimat uppdateras löpande under dagen.

AnalytikerInstitution
Maria RippsCanaccord Genuity
Alex FuhrmanCraig-Hallum Capital Group LLC
James HeaneyJefferies LLC