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Playboy, Inc. Stock Price

NasdaqGM:PLBY Community·US$162.7m Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 7 Fair Values set on narratives written by author

PLBY Share Price Performance

US$1.51
-0.35 (-18.82%)
US$2.50
Fair Value
US$1.51
-0.35 (-18.82%)
39.6% undervalued intrinsic discount
US$2.50
Fair Value
Price US$1.51
AnalystConsensusTarget US$2.50
GarvitB US$3.80
AnalystHighTarget US$3.00

PLBY Community Narratives

AnalystConsensusTarget·
Fair Value US$2.5 39.6% undervalued intrinsic discount

Licensing And Creator Led Engagement Will Reshape This Brand’s Long Term Earnings Profile

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GarvitB·
Fair Value US$3.8 60.3% undervalued intrinsic discount

The Bunny Returns: Playboy’s Market Comeback

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AnalystHighTarget·
Fair Value US$3 49.7% undervalued intrinsic discount

Licensing And Hospitality Expansion Will Drive Powerful Long Term Upside Potential

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Playboy

The Bunny Returns: Playboy’s Market Comeback

Playboy, Inc. (Nasdaq: PLBY) is undergoing a transformation to an asset-light business model centered around its iconic brand, positioning the company for sustainable profitability.Read more

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US$3.8
60.3% undervalued intrinsic discount
GarvitB's Fair Value
Revenue
65.21% p.a.
Profit Margin
7.79%
Future PE
17.82x
Price in 2030
US$6.39
US$2.5
39.6% undervalued intrinsic discount
Revenue
6.6% p.a.
Profit Margin
12.56%
Future PE
25.18x
Price in 2029
US$2.82
US$3
49.7% undervalued intrinsic discount
Revenue
8.87% p.a.
Profit Margin
15.18%
Future PE
23.55x
Price in 2028
US$3.37
US$1.5
0.7% overvalued intrinsic discount
Revenue
5.05% p.a.
Profit Margin
9.19%
Future PE
21.19x
Price in 2028
US$1.65

Trending Discussion

Updated Narratives

PLBY logo

The Bunny Returns: Playboy’s Market Comeback

Fair Value: US$3.8 60.3% undervalued intrinsic discount
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Licensing And Creator Led Engagement Will Reshape This Brand’s Long Term Earnings Profile

Fair Value: US$2.5 39.6% undervalued intrinsic discount
1 users have followed this narrative
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Licensing And Hospitality Expansion Will Drive Powerful Long Term Upside Potential

Fair Value: US$3 49.7% undervalued intrinsic discount
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Snowflake Analysis

Fair value with moderate growth potential.

2 Risks
2 Rewards

Playboy, Inc. Key Details

US$119.5m

Revenue

US$35.5m

Cost of Revenue

US$84.0m

Gross Profit

US$112.8m

Other Expenses

-US$28.8m

Earnings

Last Reported Earnings
Sep 30, 2025
Next Reporting Earnings
n/a
-0.27
70.27%
-24.10%
4,959.2%
View Full Analysis

About PLBY

Founded
n/a
Employees
432
CEO
Ben Kohn
WebsiteView website
playboy.com

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; visual media and entertainment; and beauty and grooming products, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance, as well as sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.

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