Zebra Technologies (ZBRA) Stock Overview
Operates in the automatic identification and data capture solutions industry worldwide. More details
| Snowflake Score | |
|---|---|
| Valuation | 6/6 |
| Future Growth | 3/6 |
| Past Performance | 1/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
ZBRA Community Fair Values
Create NarrativeSee what 46 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Zebra Technologies Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$249.96 |
| 52 Week High | US$352.66 |
| 52 Week Low | US$199.05 |
| Beta | 1.62 |
| 1 Month Change | 10.08% |
| 3 Month Change | 10.91% |
| 1 Year Change | -12.59% |
| 3 Year Change | -7.12% |
| 5 Year Change | -50.62% |
| Change since IPO | 6,063.40% |
Recent News & Updates
Narrative Update • Jun 01
ZBRA: Improving Short Cycle Demand And Raised Guidance Should Support Future Upside
Narrative Update The Analyst Price Target for Zebra Technologies is updated to a range that reflects recent Street increases to $284, $305, $310 and $345, as analysts factor in stronger Q1 results, guidance that was raised, early signs of improving short cycle demand, and confidence in the company’s ability to manage higher memory costs. Analyst Commentary Recent updates from bullish analysts center on stronger than expected Q1 results, raised guidance, and more confidence in Zebra Technologies' ability to handle higher memory costs while supporting its growth plans.Seeking Alpha • May 14
Zebra Technologies Sees Growth Tailwinds Driven By Industrial Reshoring
Summary Zebra Technologies (ZBRA) is upgraded to Strong Buy with a $419/share target, reflecting robust automation demand and favorable reindustrialization trends. ZBRA’s machine vision and scanning solutions are realizing double-digit growth, positioning the company as a key beneficiary of $1.66T in US manufacturing reshoring. Strategic partnership with Skild AI and accelerated share repurchases underpin a bullish outlook, with operational leverage driving margin expansion. Trading at 11.47x EV/aEBITDA, ZBRA offers attractive upside as automation and human-machine integration gain momentum through the decade. Read the full article on Seeking AlphaRecent updates
Narrative Update • Jun 01
ZBRA: Improving Short Cycle Demand And Raised Guidance Should Support Future Upside
Narrative Update The Analyst Price Target for Zebra Technologies is updated to a range that reflects recent Street increases to $284, $305, $310 and $345, as analysts factor in stronger Q1 results, guidance that was raised, early signs of improving short cycle demand, and confidence in the company’s ability to manage higher memory costs. Analyst Commentary Recent updates from bullish analysts center on stronger than expected Q1 results, raised guidance, and more confidence in Zebra Technologies' ability to handle higher memory costs while supporting its growth plans.Seeking Alpha • May 14
Zebra Technologies Sees Growth Tailwinds Driven By Industrial Reshoring
Summary Zebra Technologies (ZBRA) is upgraded to Strong Buy with a $419/share target, reflecting robust automation demand and favorable reindustrialization trends. ZBRA’s machine vision and scanning solutions are realizing double-digit growth, positioning the company as a key beneficiary of $1.66T in US manufacturing reshoring. Strategic partnership with Skild AI and accelerated share repurchases underpin a bullish outlook, with operational leverage driving margin expansion. Trading at 11.47x EV/aEBITDA, ZBRA offers attractive upside as automation and human-machine integration gain momentum through the decade. Read the full article on Seeking Alpha
Narrative Update • May 03
ZBRA: 2026 Guidance And Portfolio Reshaping Will Support Margin Recovery
Analysts have trimmed the Zebra Technologies price target by about $8, reflecting slightly lower fair value and revenue growth assumptions, a modestly higher discount rate, and a somewhat lower future P/E multiple despite broadly mixed recent research updates. Analyst Commentary Recent research on Zebra Technologies has been split, with some firms increasing targets while others are trimming them.
Narrative Update • Apr 17
ZBRA: 2026 Automation Refocus And Buybacks Will Reset Risk Reward
The analyst price target for Zebra Technologies has been reduced by $18. Analysts attribute the change to updated assumptions around discount rates, future P/E multiples and Street research that includes both upward and downward revisions following recent quarterly updates.Narrative Update • Apr 03
ZBRA: Industrial Automation And AI Adoption Will Support 2026 Margin Recovery
Zebra Technologies' updated analyst price target edges lower to $333 from $336 as analysts balance recent target cuts and raises, along with expectations that small tweaks to fair value, discount rate, revenue growth, profit margin and future P/E better reflect the current research mix. Analyst Commentary Recent research on Zebra Technologies reflects a mix of optimism and caution, with several firms adjusting price targets up and down as they reassess fair value, growth assumptions and execution risks around the company’s outlook.Narrative Update • Mar 20
ZBRA: 2026 Automation Tailwinds And Buybacks Will Reshape Risk Reward
Zebra Technologies' analyst fair value estimate has shifted from $263.00 to $292.02, as analysts adjust their targets after recent research pointed to a 2026 growth reacceleration and sector tailwinds in areas like data centers, factory and warehouse automation, and semiconductors. Analyst Commentary Recent Street research on Zebra Technologies shows a mix of optimism around the 2026 outlook and caution around nearer term execution and growth visibility.Narrative Update • Mar 05
ZBRA: Industrial Automation And AI Adoption Will Support Post 2025 Margin Recovery
The updated analyst price target for Zebra Technologies moves slightly lower to $336, as analysts balance modest tweaks to growth, margin and P/E assumptions with mixed recent Street targets that range from $323 to $368. Analyst Commentary Recent research on Zebra Technologies presents a split picture, with some firms lifting price targets and others trimming them.Narrative Update • Feb 18
ZBRA: Automation And AI Solutions Will Support Future Upside
The updated analyst price target for Zebra Technologies reflects a small downward adjustment in fair value to about $398, along with slightly lower assumptions for revenue growth, profit margins, and future P/E, as analysts weigh mixed target moves from firms that are raising and lowering their views on the stock. Analyst Commentary Recent Street research on Zebra Technologies reflects a mix of higher and lower price targets, but the bullish commentators are emphasizing the long term story, particularly the company’s role in industrial technology and automation end markets.Analysis Article • Feb 15
Earnings Miss: Zebra Technologies Corporation Missed EPS By 19% And Analysts Are Revising Their Forecasts
It's been a good week for Zebra Technologies Corporation ( NASDAQ:ZBRA ) shareholders, because the company has just...Narrative Update • Feb 04
ZBRA: Automation And Data Center Demand Will Support Future Upside
Zebra Technologies' fair value estimate has shifted from US$421.00 to US$400.00 as analysts factor in updated assumptions on revenue growth, profit margins and future P/E, in the context of Street research that includes a higher US$368 price target from Barclays for the broader industrial technology and distribution outlook. Analyst Commentary Bullish analysts are highlighting Zebra Technologies as a key beneficiary of themes tied to industrial technology and distribution, with attention on areas such as data centers, factory and warehouse automation, electronics, test and measurement, and semiconductors.Narrative Update • Jan 21
ZBRA: Industrial Automation Tailwinds Will Support Post 2025 Margin Recovery
Narrative Update Analysts have modestly trimmed their blended price target on Zebra Technologies to about US$339 from roughly US$358, reflecting slightly lower fair value and P/E assumptions, even as they cite mixed signals around growth and margins following recent research updates from firms covering industrial technology and automation end markets. Analyst Commentary Recent research paints a mixed picture on Zebra Technologies, with some analysts lifting targets while others trim expectations following Q3 results and Q4 guidance.Analysis Article • Jan 07
Zebra Technologies (NASDAQ:ZBRA) May Have Issues Allocating Its Capital
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Narrative Update • Jan 07
ZBRA: Data Center Demand And Buybacks Will Support Future Upside
Our fair value estimate for Zebra Technologies has been raised from $410 to $421 as analysts adjust their targets following Q3 results, factoring in updated views on organic growth trends, Q4 guidance, and forward P/E assumptions reflected in recent price target revisions from Truist, Barclays, and Citi. Analyst Commentary Street research around the Q3 print shows a mix of caution and optimism, with price targets shifting but ratings generally holding steady.Narrative Update • Dec 18
ZBRA: Tariff Headwinds Will Ease After 2025 Supporting Margin Recovery
Analysts have modestly lowered their average price target on Zebra Technologies, trimming expectations by a few dollars per share to reflect concerns about slowing organic growth and a cautious extrapolation of the latest Q4 guidance into the medium term. Analyst Commentary Recent Street research on Zebra Technologies reflects a mixed but generally constructive stance, with pricing adjustments fine tuning expectations rather than signaling a wholesale change in the underlying thesis.Narrative Update • Dec 04
ZBRA: Margin Pressures From Tariffs Will Ease After 2025 Supporting Profitability
Analysts have modestly reduced their price target on Zebra Technologies by about $19 per share, reflecting concerns over decelerating organic growth and cautious extrapolation of softer Q4 guidance into the medium term. Analyst Commentary Recent research notes present a mixed but generally balanced view of Zebra Technologies, with analysts updating price targets and recommendations in response to Q3 performance, tariff dynamics, and forward guidance.Analysis Article • Nov 21
What You Can Learn From Zebra Technologies Corporation's (NASDAQ:ZBRA) P/E After Its 25% Share Price Crash
The Zebra Technologies Corporation ( NASDAQ:ZBRA ) share price has fared very poorly over the last month, falling by a...Narrative Update • Nov 20
ZBRA: Margin Pressures From Tariffs Will Ease After 2025 For Expanding Profitability
Analysts have slightly adjusted their price targets for Zebra Technologies, with the average target moving modestly lower. Concerns about decelerating organic growth and cautious Q4 guidance have offset more favorable long-term expectations.Narrative Update • Nov 06
ZBRA: Margin Pressures From Tariffs Will Ease After 2025 For Expanding Profitability
Zebra Technologies' average analyst price target has decreased by approximately $14 to $358, as analysts express concerns about slowing organic growth and more cautious forward guidance. Analyst Commentary Analyst reactions to Zebra Technologies' latest performance and guidance reflect a mix of optimism and caution.Narrative Update • Oct 22
Analysts Adjust Zebra Technologies Forecasts Amid Improving Growth Outlook and Strategic Initiatives
Zebra Technologies' fair value estimate has been raised slightly from $369.60 to $372.33, as analysts cite improved revenue growth expectations, resilient profit margins, and constructive updates on tariff headwinds and recent acquisitions as key factors behind the upward price target revisions. Analyst Commentary Recent Street research highlights a balanced yet nuanced analyst perspective on Zebra Technologies, with adjustments to price targets and ratings reflecting changing expectations on growth, profitability, and industry pressures.Narrative Update • Oct 08
Digital Transformation And Automation Will Shape Global Industrial Supply Chains
The average analyst price target for Zebra Technologies has increased by approximately $5 to $369.60. Analysts are highlighting improved margin assumptions, resilient performance despite tariff headwinds, and an upgraded outlook following recent sector and company updates.Analysis Article • Sep 06
Zebra Technologies Corporation (NASDAQ:ZBRA) Not Flying Under The Radar
With a price-to-earnings (or "P/E") ratio of 29.1x Zebra Technologies Corporation ( NASDAQ:ZBRA ) may be sending very...Narrative Update • Sep 04
Digital Transformation And Automation Will Shape Global Industrial Supply Chains
Despite stronger Q2 results and raised guidance driven by upward earnings revisions and sector optimism, analysts cite ongoing near-term pressures from mobile compute cycles and European weakness, resulting in the consensus price target for Zebra Technologies remaining unchanged at $364.67. Analyst Commentary Q2 earnings and FY guidance exceeded expectations, reflecting stronger operational performance.Analysis Article • Aug 05
Is Zebra Technologies (NASDAQ:ZBRA) Using Too Much Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Analysis Article • Jun 22
Is There An Opportunity With Zebra Technologies Corporation's (NASDAQ:ZBRA) 25% Undervaluation?
Key Insights The projected fair value for Zebra Technologies is US$391 based on 2 Stage Free Cash Flow to Equity...Seeking Alpha • Apr 16
Zebra Technologies: Great Business, Mediocre Growth
Summary Zebra has shown improving profitability and capital efficiency, with a strategic pivot towards higher-margin, recurring-revenue solutions, despite modest historical revenue growth. The company operates in high-growth sectors like automation, IoT, and enterprise mobility but has struggled with revenue growth due to legacy product dependence and external challenges. Zebra's consistent gross margin performance and disciplined cost control support its ability to sustain or expand profitability, positioning it well for future profit growth. Current valuation offers limited margin of safety, but potential upside exists if Zebra accelerates revenue growth or benefits from a lower cost of capital. Read the full article on Seeking AlphaSeeking Alpha • Feb 03
Zebra Technologies: The Impact Of Inventory Reductions
Summary I'm cautious about Zebra Technologies Corporation's valuation at 22x forward free cash flow, given its erratic growth patterns. I appreciate Zebra's operational improvements and AI-powered software launch but remain skeptical about sustainable growth. I'm wary of the one-off working capital changes driving much of the 2024 cash flow gains. I acknowledge the upside potential of ZBRA shares if interest rates decline or Zebra makes a transformative acquisition. Read the full article on Seeking AlphaSeeking Alpha • Nov 22
Zebra Technologies Q3: Broad Demand Recovery
Summary Zebra Technologies Corporation shows strong growth with a 31.3% revenue increase and 141.4% adjusted EBITDA growth, driven by digitalization and automation trends. Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments see significant demand recovery, especially from omnichannel and e-commerce initiatives. Management guides for 28%-31% revenue growth in Q4, projecting $850 million in free cash flow for FY24, highlighting strong end-market recovery. Despite challenges in China, Zebra maintains a robust balance sheet for M&A and share repurchase, reiterating a “Buy” rating with a $450 target price. Read the full article on Seeking AlphaShareholder Returns
| ZBRA | US Electronic | US Market | |
|---|---|---|---|
| 7D | -2.2% | 1.8% | 1.6% |
| 1Y | -12.6% | 97.6% | 28.2% |
Return vs Industry: ZBRA underperformed the US Electronic industry which returned 97.6% over the past year.
Return vs Market: ZBRA underperformed the US Market which returned 28.2% over the past year.
Price Volatility
| ZBRA volatility | |
|---|---|
| ZBRA Average Weekly Movement | 5.9% |
| Electronic Industry Average Movement | 9.2% |
| Market Average Movement | 7.2% |
| 10% most volatile stocks in US Market | 16.8% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: ZBRA has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: ZBRA's weekly volatility (6%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1969 | 10,700 | Bill Burns | www.zebra.com |
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels.
Zebra Technologies Corporation Fundamentals Summary
| ZBRA fundamental statistics | |
|---|---|
| Market cap | US$11.60b |
| Earnings (TTM) | US$418.00m |
| Revenue (TTM) | US$5.58b |
28.5x
P/E Ratio2.1x
P/S RatioIs ZBRA overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| ZBRA income statement (TTM) | |
|---|---|
| Revenue | US$5.58b |
| Cost of Revenue | US$2.89b |
| Gross Profit | US$2.69b |
| Other Expenses | US$2.27b |
| Earnings | US$418.00m |
Last Reported Earnings
Apr 04, 2026
Next Earnings Date
Aug 04, 2026
| Earnings per share (EPS) | 8.78 |
| Gross Margin | 48.18% |
| Net Profit Margin | 7.49% |
| Debt/Equity Ratio | 76.4% |
How did ZBRA perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/01 15:28 |
| End of Day Share Price | 2026/06/01 00:00 |
| Earnings | 2026/04/04 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Zebra Technologies Corporation is covered by 39 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Robert Mason | Baird |
| Quinn Fredrickson | Baird |
| Guy Hardwick | Barclays |