Zebra Technologies Corporation

NasdaqGS:ZBRA Stock Report

Market Cap: US$20.3b

Zebra Technologies Valuation

Is ZBRA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of ZBRA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ZBRA ($393.04) is trading below our estimate of fair value ($456.27)

Significantly Below Fair Value: ZBRA is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ZBRA?

Key metric: As ZBRA is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for ZBRA. This is calculated by dividing ZBRA's market cap by their current earnings.
What is ZBRA's PE Ratio?
PE Ratio53.1x
EarningsUS$382.00m
Market CapUS$20.27b

Price to Earnings Ratio vs Peers

How does ZBRA's PE Ratio compare to its peers?

The above table shows the PE ratio for ZBRA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average37.5x
TRMB Trimble
11.8x-54.4%US$17.5b
TDY Teledyne Technologies
23.1x0.5%US$21.8b
KEYS Keysight Technologies
46x15.3%US$28.3b
CGNX Cognex
68.9x30.4%US$6.1b
ZBRA Zebra Technologies
53.1x20.7%US$20.3b

Price-To-Earnings vs Peers: ZBRA is expensive based on its Price-To-Earnings Ratio (53.1x) compared to the peer average (37.5x).

Price to Earnings Ratio vs Industry

How does ZBRA's PE Ratio compare vs other companies in the US Electronic Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
SHMD SCHMID Group
3.7xn/aUS$142.68m
DSWL Deswell Industries
3.8xn/aUS$39.08m
SGE Strong Global Entertainment
3.8xn/aUS$12.27m
SMX SMX (Security Matters)
0.5xn/aUS$676.37k
ZBRA 53.1xIndustry Avg. 25.7xNo. of Companies10PE01632486480+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: ZBRA is expensive based on its Price-To-Earnings Ratio (53.1x) compared to the US Electronic industry average (25.7x).

Price to Earnings Ratio vs Fair Ratio

What is ZBRA's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ZBRA PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio53.1x
Fair PE Ratio29.8x

Price-To-Earnings vs Fair Ratio: ZBRA is expensive based on its Price-To-Earnings Ratio (53.1x) compared to the estimated Fair Price-To-Earnings Ratio (29.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ZBRA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$393.04
US$416.07
+5.9%
6.8%US$462.00US$363.00n/a16
Dec ’25US$407.00
US$406.20
-0.2%
9.5%US$451.00US$305.00n/a16
Nov ’25US$384.64
US$404.70
+5.2%
10.0%US$451.00US$305.00n/a16
Oct ’25US$364.30
US$372.07
+2.1%
8.7%US$414.00US$290.00n/a15
Sep ’25US$345.38
US$367.20
+6.3%
8.9%US$410.00US$290.00n/a15
Aug ’25US$342.58
US$365.20
+6.6%
8.5%US$403.00US$290.00n/a15
Jul ’25US$306.21
US$335.21
+9.5%
10.4%US$380.00US$250.00n/a14
Jun ’25US$312.34
US$333.77
+6.9%
12.1%US$380.00US$250.00n/a13
May ’25US$309.05
US$329.86
+6.7%
11.8%US$380.00US$250.00n/a14
Apr ’25US$301.00
US$302.50
+0.5%
10.3%US$340.00US$235.00n/a12
Mar ’25US$289.64
US$302.73
+4.5%
10.7%US$340.00US$235.00n/a11
Feb ’25US$242.60
US$274.42
+13.1%
15.1%US$345.00US$205.00n/a12
Jan ’25US$273.33
US$271.55
-0.7%
17.0%US$345.00US$183.00n/a11
Dec ’24US$241.22
US$271.55
+12.6%
17.0%US$345.00US$183.00US$407.0011
Nov ’24US$197.99
US$277.64
+40.2%
16.9%US$345.00US$183.00US$384.6411
Oct ’24US$236.53
US$304.30
+28.7%
13.3%US$370.00US$220.00US$364.3010
Sep ’24US$275.95
US$306.30
+11.0%
11.3%US$370.00US$260.00US$345.3810
Aug ’24US$254.77
US$325.92
+27.9%
11.8%US$400.00US$260.00US$342.5812
Jul ’24US$295.83
US$335.62
+13.4%
11.6%US$410.00US$251.00US$306.2113
Jun ’24US$266.20
US$335.62
+26.1%
11.6%US$410.00US$251.00US$312.3413
May ’24US$287.45
US$369.92
+28.7%
11.5%US$445.00US$288.00US$309.0513
Apr ’24US$318.00
US$368.77
+16.0%
11.9%US$445.00US$288.00US$301.0013
Mar ’24US$302.34
US$365.25
+20.8%
12.9%US$445.00US$288.00US$289.6412
Feb ’24US$328.63
US$342.67
+4.3%
15.9%US$445.00US$260.00US$242.6012
Jan ’24US$256.41
US$348.54
+35.9%
16.2%US$445.00US$260.00US$273.3313
Dec ’23US$268.82
US$346.83
+29.0%
18.4%US$445.00US$225.00US$241.2212

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 02:33
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/28
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Zebra Technologies Corporation is covered by 38 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Robert MasonBaird
Ishan MajumdarBaptista Research
Timothy LongBarclays