A Look at Klaviyo’s Valuation Following Its Move to AI-First CRM Platform

Klaviyo (NYSE:KVYO) is getting a lot of investor attention after introducing its AI-powered Marketing Agent and Customer Agent features. These launches signal a shift toward becoming an AI-first B2C CRM platform, which could reshape its growth story.

See our latest analysis for Klaviyo.

After Klaviyo’s launch of its AI-powered platform features, investors have watched the stock extend its slide, with short-term share price returns modestly negative and the one-year total shareholder return also just slightly below water. Momentum has yet to pick up. However, the company’s bold shift toward an integrated, AI-first CRM is sparking renewed analyst enthusiasm and sets up potential future catalysts, especially as the market reconsiders Klaviyo’s longer-term growth story and current valuation.

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With shares still down for the year and analyst targets far above the current price, is Klaviyo being overlooked by the market, or is all that AI-powered growth already built into today’s valuation?

Most Popular Narrative: 44.5% Undervalued

According to the most popular narrative, Klaviyo's fair value is significantly higher than its recent closing price. This suggests strong upside if the narrative holds true. As new catalysts emerge for the business and investor sentiment evolves, expectations remain high.

Growing international expansion, supported by new language rollouts, local channel integrations (e.g., WhatsApp), and localization efforts, is driving strong topline growth (for example, 42% international revenue growth year-over-year). Further penetration of both SMB and enterprise segments is likely to expand future revenue and earnings.

Read the complete narrative.

The real story behind this tantalizing valuation? Analysts are betting on a dramatic business transformation, fueled by aggressive international rollout and next-level financial projections. Craving the inside scoop on the bullish assumptions that power this target? Uncover the drivers that every investor wants to know.

Result: Fair Value of $46.70 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, flat or declining margins and uncertainty around new AI product adoption could quickly dampen the enthusiasm that is fueling current bullish projections.

Find out about the key risks to this Klaviyo narrative.

Build Your Own Klaviyo Narrative

Not convinced by the consensus or eager to dig deeper into Klaviyo’s story yourself? Take your own approach and craft a personalized view in just minutes: Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Klaviyo.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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