Salesforce (NYSE:CRM) Enhances AI Customer Experience with Informatica Partnership Expansion

Salesforce (NYSE:CRM) recently made headlines with the expansion of its strategic partnership with Informatica, which was announced in mid-May 2025 and aims to integrate Informatica's Intelligent Data Management Cloud™ with Salesforce's Agentforce. This move enhances customer intelligence through AI-driven capabilities, focusing on sales and service sectors. Over the past month, Salesforce's share price saw an uptick of 14.2%. While the broader market trends, including a general uptrend in major indices like the S&P 500 and Nasdaq Composite, may have contributed to this rise, the company's strategic alliances likely added significant weight to the positive momentum.

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The recent expansion of Salesforce's partnership with Informatica, integrating Informatica's Intelligent Data Management Cloud with Agentforce, is likely to bolster Salesforce’s narrative of leveraging AI technology to drive growth. This strategic move could further enhance Salesforce's revenue and operational efficiency, as these AI-driven capabilities align with the company's focus on expanding AI adoption across industries. Analysts anticipate these innovations contributing significantly to Salesforce's revenue and earnings, reflecting expectations of annual revenue growth of 9% and expanding profit margins over the next few years.

Over the last three years, Salesforce has delivered a total shareholder return of 86.12%, inclusive of share price gains and dividends, highlighting its substantial long-term performance. Despite this, the company has underperformed the US Software industry's average one-year return of 16.7%. Looking ahead, analysts have a consensus price target of US$364.65 for Salesforce, which is approximately 25% above the current share price of US$273.36. This projected increase reflects positive sentiment driven by Salesforce's strategic initiatives, including its new AI and data products.

In terms of short-term market dynamics, Salesforce's recent share price increase of 14.2% could be partly attributed to its strategic moves, including this partnership. Nonetheless, it continues to trade at a discount relative to the consensus price target, suggesting further upside potential if Salesforce successfully executes its growth strategy while mitigating risks associated with market competition and economic headwinds. The company's focus on transitioning to a consumption-based pricing model and leveraging cloud partnerships marks a robust growth trajectory, aligning with analysts' expectations of earnings reaching US$9.9 billion by 2028.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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