Strategy (MSTR) Rethinks Bitcoin Sales On Fair Value Questions Grow

Strategy (MSTR) has shifted from a pure Bitcoin accumulation approach to a Digital Credit Capital Framework that allows the company to sell up to US$1.25b of Bitcoin to support cash reserves, dividends, and stock buybacks.

See our latest analysis for Strategy.

Despite the new Digital Credit Capital Framework and recent Bitcoin volatility, Strategy’s 1-day share price return of 7.9% and 7-day return of 22.4% come after the share price declined 22.1% over 30 days and 35.9% year to date. Longer term total shareholder returns remain positive over three and five years.

If you want to see how other crypto related stocks are moving, this is a good time to scan the market using our screener for 20 cryptocurrency and blockchain stocks.

With Strategy trading well below its recent highs and at what some models describe as a discount to intrinsic value, the key question for you is simple: is this a mispriced entry point, or has the market already factored in future growth?

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Preferred Multiple of 1x Price to Book: Is it justified?

At a last close of $100.77, Strategy is indicated as good value on a 1x Price to Book (P/B) basis compared with both its peer group and the broader US Software sector.

P/B compares a company’s market value with its accounting book value. For a business like Strategy, where reported earnings are currently negative and P/E is less useful, this ratio can give you a clearer view of how the market is pricing its net assets.

According to the checks, Strategy trades on a P/B ratio of 1x versus an average of 3.6x for its direct peers and 3x for the wider US Software industry. This is a wide gap and suggests the market is pricing Strategy’s equity more conservatively than many competitors despite its large Bitcoin treasury and remaining software operations.

With no fair P/B ratio estimate available from the SWS regression based Fair Ratio model, there is no model based target level for this multiple that the share price could converge toward. Any conclusion therefore rests on how comfortable you are with Strategy’s unprofitable status, earnings volatility, and Bitcoin exposure rather than a specific ratio anchor.

See what the numbers say about this price — find out in our valuation breakdown.

Result: Price to Book of 1x (UNDERVALUED)

However, there are clear risks to the Strategy story, including the share price’s 75.1% decline over 1 year and the company’s reported net loss of US$12,773,698.

Find out about the key risks to this Strategy narrative.

Another View on Strategy’s value

While Strategy looks inexpensive on a 1x P/B, the SWS DCF model paints a similar picture in a different way, suggesting the stock is trading at a discount to an estimated future cash flow value of $167.03 per share. If both signals point to undervaluation, what risk might the market be focusing on?

Look into how the SWS DCF model arrives at its fair value.

MSTR Discounted Cash Flow as at Jul 2026
MSTR Discounted Cash Flow as at Jul 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Strategy for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 44 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

After weighing both caution and optimism around Strategy, this is the moment to review the data for yourself and decide where you stand. To see how key risks stack up against potential rewards, start with these 2 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Strategy?

If Strategy has your attention, do not stop here. Broaden your watchlist now so you are not relying on a single story in a volatile sector.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com

About NasdaqGS:MSTR

Strategy

Operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally.

Good value with adequate balance sheet.

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