Apple's near record highs, yet the AI crowd still writes it off as a laggard. I think they're misreading the strategy.
š§ Worth the listen: Ben Thompson on why Apple's AI restraint is a strategy, not a stumble.ā ļø Not so fast: One author strips out the refunds and argues Apple (AAPL) looks overvalued.š One risk to weigh: See the single risk flagged against Apple, and the marks on its valuation.
Appleās (AAPL) stock is near record highs (full disclosure I own), up 36% in the past year, yet it is still seen as a laggard in the eyes of the AI crowd. And yes, itās only tipped in about US$14 billion in capex this year compared to the more than US$650 billion from Amazon, Alphabet, Microsoft and Meta combined.
But I donāt think that is Apple ālosing the raceā... I think itās choosing not to run it. With 2.5 billion devices in people's hands, it was never going to be about having the best model for Apple. The name of the game is distribution, just like itās been for the past 18 years with the App Store. Being last here is discipline, not defeat. The key caveat being if another company creates a new and preferred interface for AI; which could leave Appleās digital toll booth fruitless.
Are the big AI spenders worth owning over those that distribute it?