How Investors May Respond To AppLovin (APP) Index Moves Amid Legal Scrutiny On Advertising Practices

Simply Wall St
  • AppLovin Corporation has been added to the Russell Top 200 Growth Index and Russell Top 200 Index, while being removed from the Russell Midcap and Midcap Growth Indexes, against the backdrop of a shareholder class action lawsuit alleging it inflated installation and profit metrics through questionable advertising practices.
  • The combination of index reclassifications and legal scrutiny highlights shifting investor sentiment and could influence institutional ownership and trading activity around AppLovin.
  • We’ll look at how allegations around advertising practices and legal investigations could reshape AppLovin’s investment narrative.

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AppLovin Investment Narrative Recap

To be a shareholder in AppLovin today, you’d need to believe in the company’s ability to capture new growth as it pushes further into global advertising, while managing both legal scrutiny and shifting index representation. The recent addition to the Russell Top 200 Growth Index, despite a class action lawsuit alleging inflated app metrics, does not materially alter the biggest short term catalyst, expansion of its advertising platform, or the most immediate risk, which remains ongoing legal investigations into its business practices.

Among recent announcements, AppLovin’s May partnership with LoopMe to integrate Chartboost’s in-app bidding into MAX stands out. This could directly support the company’s growth catalyst by making its platform more attractive to publishers and advertisers, even as legal headwinds stir in the background.

In contrast, investors should not overlook the evolving legal case that could have deeper ramifications for AppLovin’s future access to major advertising partners...

Read the full narrative on AppLovin (it's free!)

AppLovin's narrative projects $9.5 billion revenue and $5.1 billion earnings by 2028.

Uncover how AppLovin's forecasts yield a $465.49 fair value, a 36% upside to its current price.

Exploring Other Perspectives

APP Community Fair Values as at Jul 2025

Eighteen individual Simply Wall St Community fair value estimates for AppLovin range from US$327.69 to US$650 per share. While you weigh these diverging opinions, keep in mind that regulatory probes tied to reported advertising metrics may shape outcomes beyond recent performance gains.

Explore 18 other fair value estimates on AppLovin - why the stock might be worth as much as 90% more than the current price!

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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