E-Commerce Today - Steve Madden Boosts Global Sales With eCommerce Overhaul

Steve Madden has recently announced a significant overhaul of its global eCommerce platform, partnering with digital eCommerce agency RunDTC and digital experience platform provider Contentstack. This transformation aligns with their digital strategy to deliver a cohesive online shopping experience across multiple brands, including Dolce Vita and Betsey Johnson, and 30 global sites. By integrating advanced content management capabilities and centralizing eCommerce administration through Shopify, the initiative has already resulted in a 16% increase in conversion rates. The new system enables localized management while maintaining global brand consistency, offering operational efficiencies and cost-saving benefits through reduced reliance on developers.

• Steven Madden (NasdaqGS:SHOO) last closed at $25.52 up 0.8%, hovering around its 52-week low.

In other trading, Microalliance Group (OTCPK:MALG) was trading firmly up 25% and closing at $1.25, a new 52-week high. At the same time, VNET Group (NasdaqGS:VNET) softened, down 10% to end the day at $9.85.

International expansion and product diversification are driving Steve Madden's growth potential. Click here to explore the full narrative on how these strategies impact the company's future.

Best E-Commerce Stocks

• Amazon.com (NasdaqGS:AMZN) settled at $195.54 up 1.4%. Three days ago, Amazon sought partners to spin off and list its India operations locally.
• Alibaba Group Holding (NYSE:BABA) finished trading at $143.20 up 0.3%, hovering around its 52-week high.
• Adobe (NasdaqGS:ADBE) ended the day at $387.89 down 0.9%, not far from its 52-week low. Two days ago, the company announced strategic collaborations and integrations with Microsoft, AWS, and Publicis to enhance AI-powered marketing and creative solutions.

Where To Now?

• Take a closer look at our E-Commerce Stocks list of 236 companies, such as Ripley, Sun Art Retail Group and RLX Technology, by clicking here.
• Looking For Alternative Opportunities? These 14 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Sources:

• Simply Wall St
• "Steve Madden Partners with RunDTC & Contentstack for eCommerce Transformation on Shopify" from Contentstack on GlobeNewswire (published 20 March 2025)

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