How a Legal Settlement and New Rival Test Could Influence Natera’s (NTRA) Competitive Strategy

Simply Wall St
  • In the past week, Natera reached an $8.25 million settlement in a legal case and faced heightened competition after Exact Sciences launched a new multi-cancer early detection blood test.
  • This combination of legal resolution and competitive pressure has added new uncertainty to Natera’s operating landscape, influencing investor perceptions of its future prospects.
  • Given these recent competitive developments, we’ll explore how increased rival activity may alter the outlook for Natera’s growth strategy.

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Natera Investment Narrative Recap

To be a Natera shareholder, you typically need to believe in its continued leadership in molecular diagnostics and the success of its expansion into oncology and organ health. This past week’s $8.25 million legal settlement and intensified competition from Exact Sciences introduce uncertainty, but do not appear to materially alter the primary short-term catalyst: accelerated adoption of the Signatera test in new clinical applications, especially if reimbursement momentum continues. The major risk remains the effect of competitive pressure on pricing and market share.

Among recent announcements, the August 28 activation of the ARCHER clinical trial stands out, with Natera’s Signatera test included as a key secondary endpoint. Success in large-scale, multi-site trials like ARCHER is central to the company’s strategy, as positive data can drive wider clinical adoption and reimbursement for Natera’s oncology products, directly supporting its main growth catalyst.

However, investors should remember that in contrast to product momentum, competitive pressures could still challenge margins if...

Read the full narrative on Natera (it's free!)

Natera's outlook anticipates $3.0 billion in revenue and $110.9 million in earnings by 2028. This is based on a 15.2% annual revenue growth rate and a $364.1 million improvement in earnings from the current level of -$253.2 million.

Uncover how Natera's forecasts yield a $198.45 fair value, a 18% upside to its current price.

Exploring Other Perspectives

NTRA Community Fair Values as at Sep 2025

Simply Wall St Community members provided seven fair value estimates for Natera ranging widely from US$49.54 to US$198.45. Against this backdrop of diverse opinions, the potential impact of strong competitors signals that company performance expectations may shift meaningfully, review these insights for broader context.

Explore 7 other fair value estimates on Natera - why the stock might be worth as much as 18% more than the current price!

Build Your Own Natera Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Natera research is our analysis highlighting 3 key rewards that could impact your investment decision.
  • Our free Natera research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Natera's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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