MediaAlpha (MAX) Stock Overview
Through its subsidiaries, operates an insurance customer acquisition platform in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 2/6 |
| Future Growth | 4/6 |
| Past Performance | 4/6 |
| Financial Health | 2/6 |
| Dividends | 0/6 |
MAX Community Fair Values
Create NarrativeSee what 16 others think this stock is worth. Follow their fair value or set your own to get alerts.
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MediaAlpha, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$9.33 |
| 52 Week High | US$13.92 |
| 52 Week Low | US$7.09 |
| Beta | 1.39 |
| 1 Month Change | -3.72% |
| 3 Month Change | -19.57% |
| 1 Year Change | 22.28% |
| 3 Year Change | -28.40% |
| 5 Year Change | -73.61% |
| Change since IPO | -70.72% |
Recent News & Updates
Recent updates
MediaAlpha, Inc. (NYSE:MAX) Not Doing Enough For Some Investors As Its Shares Slump 29%
Feb 06
MediaAlpha's Unique Business Makes It A Standout Among Peers
Dec 16MediaAlpha, Inc.'s (NYSE:MAX) Stock Retreats 26% But Revenues Haven't Escaped The Attention Of Investors
Mar 19
I Will Capitalize On P&C Insurance And Medicare Advantage Opportunities
Strategic investments in data science and business expansion aim to enhance efficiencies, supporting net margin improvements through better cost management.MediaAlpha's (NYSE:MAX) Earnings May Just Be The Starting Point
Nov 12MediaAlpha, Inc. Just Beat EPS By 40%: Here's What Analysts Think Will Happen Next
Nov 01MediaAlpha, Inc. (NYSE:MAX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny
Jul 04Brokers Are Upgrading Their Views On MediaAlpha, Inc. (NYSE:MAX) With These New Forecasts
May 08Calculating The Intrinsic Value Of MediaAlpha, Inc. (NYSE:MAX)
May 03Revenues Tell The Story For MediaAlpha, Inc. (NYSE:MAX) As Its Stock Soars 37%
Mar 12Not Many Are Piling Into MediaAlpha, Inc. (NYSE:MAX) Just Yet
Jan 24Shareholder Returns
| MAX | US Interactive Media and Services | US Market | |
|---|---|---|---|
| 7D | -0.3% | 6.6% | 3.0% |
| 1Y | 22.3% | 59.8% | 25.7% |
Return vs Industry: MAX underperformed the US Interactive Media and Services industry which returned 59.8% over the past year.
Return vs Market: MAX underperformed the US Market which returned 25.7% over the past year.
Price Volatility
| MAX volatility | |
|---|---|
| MAX Average Weekly Movement | 8.0% |
| Interactive Media and Services Industry Average Movement | 8.0% |
| Market Average Movement | 7.1% |
| 10% most volatile stocks in US Market | 16.1% |
| 10% least volatile stocks in US Market | 3.3% |
Stable Share Price: MAX has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: MAX's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2014 | 147 | Steve Yi | www.mediaalpha.com |
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
MediaAlpha, Inc. Fundamentals Summary
| MAX fundamental statistics | |
|---|---|
| Market cap | US$616.81m |
| Earnings (TTM) | US$25.62m |
| Revenue (TTM) | US$1.11b |
Is MAX overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| MAX income statement (TTM) | |
|---|---|
| Revenue | US$1.11b |
| Cost of Revenue | US$946.06m |
| Gross Profit | US$167.54m |
| Other Expenses | US$141.92m |
| Earnings | US$25.62m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | 0.46 |
| Gross Margin | 15.05% |
| Net Profit Margin | 2.30% |
| Debt/Equity Ratio | -525.5% |
How did MAX perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/09 22:28 |
| End of Day Share Price | 2026/04/09 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MediaAlpha, Inc. is covered by 12 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Zaremski | BMO Capital Markets Equity Research |
| Maria Ripps | Canaccord Genuity |
| Daniel Grosslight | Citigroup Inc |