MediaAlpha, Inc.

NYSE:MAX Stock Report

Market Cap: US$742.6m

MediaAlpha Valuation

Is MAX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of MAX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MAX ($11.16) is trading below our estimate of fair value ($44.16)

Significantly Below Fair Value: MAX is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for MAX?

Key metric: As MAX is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for MAX. This is calculated by dividing MAX's market cap by their current earnings.
What is MAX's PE Ratio?
PE Ratio63.9x
EarningsUS$9.62m
Market CapUS$742.64m

Price to Earnings Ratio vs Peers

How does MAX's PE Ratio compare to its peers?

The above table shows the PE ratio for MAX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average70.7x
EVER EverQuote
51.5x23.1%US$695.7m
ANGI Angi
20.1x4.7%US$820.5m
ZIP ZipRecruiter
195.4x-37.4%US$692.7m
GETY Getty Images Holdings
15.9x16.5%US$900.3m
MAX MediaAlpha
63.9x35.3%US$742.6m

Price-To-Earnings vs Peers: MAX is good value based on its Price-To-Earnings Ratio (63.9x) compared to the peer average (70.7x).

Price to Earnings Ratio vs Industry

How does MAX's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
YALA Yalla Group
4.8x5.9%US$657.72m
CHR Cheer Holding
0.7xn/aUS$26.54m
MI NFT
3.2xn/aUS$26.11m
No more companies available in this PE range
MAX 63.9xIndustry Avg. 25.9xNo. of Companies5PE020406080100+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: MAX is expensive based on its Price-To-Earnings Ratio (63.9x) compared to the US Interactive Media and Services industry average (25x).

Price to Earnings Ratio vs Fair Ratio

What is MAX's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MAX PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio63.9x
Fair PE Ratio24.5x

Price-To-Earnings vs Fair Ratio: MAX is expensive based on its Price-To-Earnings Ratio (63.9x) compared to the estimated Fair Price-To-Earnings Ratio (24.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MAX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$11.16
US$23.29
+108.7%
22.2%US$30.00US$13.00n/a7
Dec ’25US$12.63
US$24.50
+94.0%
21.9%US$30.00US$13.00n/a6
Nov ’25US$16.38
US$24.86
+51.8%
22.1%US$31.00US$13.00n/a7
Oct ’25US$17.73
US$24.00
+35.4%
23.8%US$31.00US$13.00n/a7
Sep ’25US$17.80
US$24.00
+34.8%
23.8%US$31.00US$13.00n/a7
Aug ’25US$16.59
US$24.67
+48.7%
23.9%US$31.00US$13.00n/a6
Jul ’25US$12.54
US$25.33
+102.0%
24.6%US$31.00US$13.00n/a6
Jun ’25US$17.78
US$27.80
+56.4%
11.5%US$31.00US$23.00n/a5
May ’25US$21.06
US$21.17
+0.5%
18.4%US$28.00US$18.00n/a6
Apr ’25US$20.11
US$21.17
+5.3%
18.4%US$28.00US$18.00n/a6
Mar ’25US$21.55
US$20.67
-4.1%
17.1%US$28.00US$18.00n/a6
Feb ’25US$12.93
US$13.00
+0.5%
17.2%US$15.00US$9.00n/a6
Jan ’25US$11.15
US$12.60
+13.0%
17.8%US$15.00US$9.00n/a5
Dec ’24US$10.29
US$12.60
+22.4%
17.8%US$15.00US$9.00US$12.635
Nov ’24US$10.35
US$12.40
+19.8%
25.3%US$16.00US$7.00US$16.385
Oct ’24US$8.26
US$12.40
+50.1%
25.3%US$16.00US$7.00US$17.735
Sep ’24US$8.42
US$11.67
+38.6%
28.3%US$16.00US$7.00US$17.806
Aug ’24US$9.70
US$11.83
+22.0%
30.6%US$16.00US$7.00US$16.596
Jul ’24US$10.31
US$11.80
+14.5%
33.6%US$16.00US$7.00US$12.545
Jun ’24US$8.62
US$11.80
+36.9%
33.6%US$16.00US$7.00US$17.785
May ’24US$7.68
US$17.71
+130.7%
19.3%US$20.00US$10.00US$21.067
Apr ’24US$14.98
US$18.29
+22.1%
22.0%US$24.00US$10.00US$20.117
Mar ’24US$14.86
US$18.29
+23.1%
22.0%US$24.00US$10.00US$21.557
Feb ’24US$14.01
US$17.14
+22.4%
50.9%US$38.00US$10.00US$12.937
Jan ’24US$9.95
US$18.33
+84.3%
48.4%US$38.00US$13.00US$11.156
Dec ’23US$11.36
US$18.00
+58.5%
50.4%US$38.00US$12.00US$10.296

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/30 04:47
End of Day Share Price 2024/12/30 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

MediaAlpha, Inc. is covered by 14 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Michael ZaremskiBMO Capital Markets Equity Research
Michael GrahamCanaccord Genuity
Daniel GrosslightCitigroup Inc