We’ve recently updated our valuation analysis.

MediaAlpha Valuation

Is MAX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for MAX?

Other financial metrics that can be useful for relative valuation.

MAX key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.1x
Enterprise Value/EBITDA-12.8x
PEG Ration/a

Price to Sales Ratio vs Peers

How does MAX's PS Ratio compare to its peers?

The above table shows the PS ratio for MAX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average1.6x
SOHU Sohu.com
0.5x1.9%US$385.3m
TRVG trivago
0.7x7.6%US$411.1m
QNST QuinStreet
0.8x11.6%US$503.3m
VTEX VTEX
4.4x21.0%US$734.4m
MAX MediaAlpha
0.9x21.6%US$557.1m

Price-To-Sales vs Peers: MAX is good value based on its Price-To-Sales Ratio (0.9x) compared to the peer average (1.6x).


Price to Earnings Ratio vs Industry

How does MAX's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a14.7%
n/an/an/a
No. of CompaniesPS048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a14.7%
n/an/an/a
No more companies

Price-To-Sales vs Industry: MAX is good value based on its Price-To-Sales Ratio (0.9x) compared to the US Interactive Media and Services industry average (1.4x)


Price to Sales Ratio vs Fair Ratio

What is MAX's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MAX PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.9x
Fair PS Ratio0.8x

Price-To-Sales vs Fair Ratio: MAX is expensive based on its Price-To-Sales Ratio (0.9x) compared to the estimated Fair Price-To-Sales Ratio (0.8x).


Share Price vs Fair Value

What is the Fair Price of MAX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MAX ($8.82) is trading above our estimate of fair value ($4.4)

Significantly Below Fair Value: MAX is trading above our estimate of fair value.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MAX forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$8.62
US$11.80
+36.9%
33.6%US$16.00US$7.00n/a5
May ’24US$7.68
US$17.71
+130.7%
19.3%US$20.00US$10.00n/a7
Apr ’24US$14.98
US$18.29
+22.1%
22.0%US$24.00US$10.00n/a7
Mar ’24US$14.86
US$18.29
+23.1%
22.0%US$24.00US$10.00n/a7
Feb ’24US$14.01
US$17.14
+22.4%
50.9%US$38.00US$10.00n/a7
Jan ’24US$9.95
US$18.33
+84.3%
48.4%US$38.00US$13.00n/a6
Dec ’23US$11.36
US$18.00
+58.5%
50.4%US$38.00US$12.00n/a6
Nov ’23US$11.23
US$17.67
+57.3%
53.2%US$38.00US$10.00n/a6
Oct ’23US$8.75
US$17.67
+101.9%
53.2%US$38.00US$10.00n/a6
Sep ’23US$8.31
US$17.67
+112.6%
53.2%US$38.00US$10.00n/a6
Aug ’23US$12.06
US$19.67
+63.1%
43.4%US$38.00US$13.00n/a6
Jul ’23US$10.34
US$19.58
+89.4%
43.6%US$38.00US$13.00n/a6
Jun ’23US$9.88
US$18.93
+91.6%
42.6%US$38.00US$13.00US$8.627
May ’23US$14.74
US$20.29
+37.6%
37.0%US$38.00US$15.00US$7.687
Apr ’23US$16.78
US$20.21
+20.5%
37.1%US$38.00US$15.00US$14.987
Mar ’23US$14.17
US$20.79
+46.7%
37.4%US$38.00US$14.00US$14.867
Feb ’23US$14.64
US$25.29
+72.7%
25.4%US$38.00US$16.00US$14.017
Jan ’23US$15.44
US$25.29
+63.8%
25.4%US$38.00US$16.00US$9.957
Dec ’22US$14.81
US$26.86
+81.3%
19.1%US$38.00US$22.00US$11.367
Nov ’22US$18.13
US$41.43
+128.5%
26.2%US$65.00US$30.00US$11.237
Oct ’22US$17.90
US$43.14
+141.0%
23.1%US$65.00US$30.00US$8.757
Sep ’22US$22.17
US$43.14
+94.6%
23.1%US$65.00US$30.00US$8.317
Aug ’22US$33.40
US$53.50
+60.2%
20.6%US$70.00US$38.00US$12.066
Jul ’22US$41.29
US$53.50
+29.6%
20.6%US$70.00US$38.00US$10.346
Jun ’22US$42.99
US$53.60
+24.7%
22.5%US$70.00US$38.00US$9.885

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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