MediaAlpha Management
Management criteria checks 3/4
MediaAlpha's CEO is Steve Yi, appointed in Jun 2011, has a tenure of 14.92 years. total yearly compensation is $7.04M, comprised of 8.4% salary and 91.6% bonuses, including company stock and options. directly owns 3.52% of the company’s shares, worth $19.97M. The average tenure of the management team and the board of directors is 4.7 years and 6.3 years respectively.
Key information
Steve Yi
Chief executive officer
US$7.0m
Total compensation
| CEO salary percentage | 8.41% |
| CEO tenure | 14.9yrs |
| CEO ownership | 3.5% |
| Management average tenure | 4.7yrs |
| Board average tenure | 6.3yrs |
Recent management updates
Recent updates
MAX: AI Chat Experience And Ongoing Buybacks Will Shape Future Return Potential
Analysts now hold their price target on MediaAlpha at $11.00, with small adjustments to inputs such as discount rate, revenue growth, profit margin and future P/E that reflect fine tuning rather than a change in overall view. What's in the News MediaAlpha launched a carrier approved conversational AI application powered by ChatGPT technology for auto insurance shopping, built on its existing programmatic marketplace and designed to meet carrier compliance and brand standards (Product related announcement).We Ran A Stock Scan For Earnings Growth And MediaAlpha (NYSE:MAX) Passed With Ease
Apr 18
MAX: AI Shopping Platform And Buybacks Will Support Future Upside Potential
Analysts now see MediaAlpha's fair value at $11.00, down from $13.00. This reflects updated assumptions around a slightly higher discount rate, a change in expected revenue growth, a modestly lower profit margin outlook, and a revised future P/E of 11.17 from 12.67.
MAX: Share Repurchases And Higher Margins Will Support Future Profit Recovery
Narrative Update on MediaAlpha Analysts have kept their $19.00 price target for MediaAlpha unchanged, citing only slight adjustments to assumptions around discount rate, revenue growth, profit margin, and future P/E that do not materially alter their overall view of the stock. What's in the News MediaAlpha completed a share repurchase of 1,117,364 shares, representing 1.96% of the company, for $14.36 million, under the buyback program announced on October 29, 2025 (Key Developments).MAX: Higher Margins And Governance Reforms Will Support Future Profit Recovery
Analysts have kept their $19.00 price target for MediaAlpha unchanged, citing updated assumptions for higher revenue growth, improved profit margins, a lower future P/E multiple, and a slightly higher discount rate as key drivers behind their refreshed outlook. What's in the News MediaAlpha issued earnings guidance for the first quarter of 2026, with expected revenue in the range of $285 million to $305 million.MAX: Updated Bylaws And Governance Framework Will Support Future Upside Potential
Analysts kept their $13.00 price target for MediaAlpha unchanged. They cited only small adjustments in the discount rate, revenue growth, profit margin, and future P/E assumptions as the basis for maintaining this view.MAX: Revised Bylaws And Governance Changes Will Support Future Upside Potential
Analysts have kept their price target for MediaAlpha steady at US$13.00, citing updated assumptions for revenue growth, profit margins, discount rate and future P/E that, in their view, still point to the same fair value level. What's in the News The Board approved an amendment and restatement of MediaAlpha, Inc.'s bylaws on December 10, 2025, with immediate effect.MediaAlpha, Inc. (NYSE:MAX) Not Doing Enough For Some Investors As Its Shares Slump 29%
Feb 06MAX: Buyback Program And Revised Bylaws Will Support Future Upside Potential
Analysts have maintained their price target for MediaAlpha at US$13.00, incorporating updated assumptions that reflect revised views on revenue growth, profit margins and the appropriate discount rate applied to future earnings. What's in the News Board approves an amendment and restatement of MediaAlpha's bylaws on December 10, 2025, updating rules around stockholder meetings, proxy usage, director elections, and removing certain litigation cost provisions (company filing).MAX: Share Repurchases And Governance Changes Will Support Future Profit Recovery
Analysts have maintained their price target for MediaAlpha at US$19.00. They cite updated assumptions that include a slightly higher discount rate, lower expectations for revenue growth and profit margins, and a higher future P/E multiple, which together support keeping the prior valuation level unchanged.MAX: Share Repurchases Will Likely Support Improving Profit Margins Ahead
Analysts have nudged their price target on MediaAlpha higher from 18 dollars to 19 dollars, citing expectations for faster revenue growth, improving profit margins, and a more attractive forward earnings multiple outlook, despite a modestly higher discount rate. What's in the News Board approves amended and restated bylaws on December 10, 2025, updating stockholder meeting procedures, director nomination rules, and aligning with recent Delaware corporate law changes (company filing) New share repurchase program authorizes up to 50 million dollars of Class A common stock to be bought back by the end of 2026 (company announcement) Company issues fourth quarter 2025 guidance for revenue of 280 million dollars to 300 million dollars, implying about a 4 percent year over year decline at the midpoint (company guidance) Board of Directors authorizes a share buyback plan on October 28, 2025, laying the groundwork for the subsequent 50 million dollar repurchase program (board resolution) Valuation Changes The fair value estimate has risen slightly, increasing from 18 dollars to 19 dollars per share.MediaAlpha's Unique Business Makes It A Standout Among Peers
Dec 16MAX: Buyback Program And Stable Outlook Will Shape Balanced Return Profile
Analysts have modestly reduced their price target on MediaAlpha to $13.00. This reflects a slightly higher discount rate and a lower future earnings multiple that more than offset improved revenue growth and profit margin assumptions.MediaAlpha, Inc.'s (NYSE:MAX) Stock Retreats 26% But Revenues Haven't Escaped The Attention Of Investors
Mar 19
I Will Capitalize On P&C Insurance And Medicare Advantage Opportunities
Strategic investments in data science and business expansion aim to enhance efficiencies, supporting net margin improvements through better cost management.MediaAlpha's (NYSE:MAX) Earnings May Just Be The Starting Point
Nov 12MediaAlpha, Inc. Just Beat EPS By 40%: Here's What Analysts Think Will Happen Next
Nov 01MediaAlpha, Inc. (NYSE:MAX) Stock's 28% Dive Might Signal An Opportunity But It Requires Some Scrutiny
Jul 04Brokers Are Upgrading Their Views On MediaAlpha, Inc. (NYSE:MAX) With These New Forecasts
May 08Calculating The Intrinsic Value Of MediaAlpha, Inc. (NYSE:MAX)
May 03Revenues Tell The Story For MediaAlpha, Inc. (NYSE:MAX) As Its Stock Soars 37%
Mar 12CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$39m |
| Dec 31 2025 | US$7m | US$592k | US$26m |
| Sep 30 2025 | n/a | n/a | -US$1m |
| Jun 30 2025 | n/a | n/a | -US$7m |
| Mar 31 2025 | n/a | n/a | US$16m |
| Dec 31 2024 | US$7m | US$550k | US$17m |
| Sep 30 2024 | n/a | n/a | US$10m |
| Jun 30 2024 | n/a | n/a | -US$13m |
| Mar 31 2024 | n/a | n/a | -US$31m |
| Dec 31 2023 | US$6m | US$550k | -US$40m |
| Sep 30 2023 | n/a | n/a | -US$65m |
| Jun 30 2023 | n/a | n/a | -US$66m |
| Mar 31 2023 | n/a | n/a | -US$61m |
| Dec 31 2022 | US$5m | US$550k | -US$58m |
| Sep 30 2022 | n/a | n/a | -US$33m |
| Jun 30 2022 | n/a | n/a | -US$22m |
| Mar 31 2022 | n/a | n/a | -US$13m |
| Dec 31 2021 | US$1m | US$550k | -US$5m |
| Sep 30 2021 | n/a | n/a | -US$32m |
| Jun 30 2021 | n/a | n/a | -US$23m |
| Mar 31 2021 | n/a | n/a | -US$13m |
| Dec 31 2020 | US$36m | US$513k | -US$4m |
| Sep 30 2020 | n/a | n/a | US$16m |
| Jun 30 2020 | n/a | n/a | US$19m |
| Mar 31 2020 | n/a | n/a | US$9m |
| Dec 31 2019 | US$3m | US$500k | US$0 |
Compensation vs Market: Steve's total compensation ($USD7.04M) is above average for companies of similar size in the US market ($USD2.51M).
Compensation vs Earnings: Steve's compensation has been consistent with company performance over the past year.
CEO
Steve Yi (55 yo)
Mr. Steven M. Yi, J.D., also known as Steve, is a Director at White Mountains Insurance Group, Ltd. since May 25, 2023. He is a Co-Founder of MediaAlpha, Inc. since June 2011, has been its Chief Executive...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 14.9yrs | US$7.04m | 3.52% $ 20.0m | |
| Co-Founder | 14.9yrs | US$4.48m | 2.83% $ 16.0m | |
| CFO & Treasurer | 4.4yrs | US$4.12m | 0.88% $ 5.0m | |
| Chief Technology Officer | less than a year | US$2.52m | 0.72% $ 4.1m | |
| General Counsel & Secretary | 5yrs | US$2.82m | 0.36% $ 2.0m | |
| Chief Revenue Officer & Head of PC | 1.3yrs | US$2.38m | 0.087% $ 493.1k |
Experienced Management: MAX's management team is considered experienced (4.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 6.3yrs | US$7.04m | 3.52% $ 20.0m | |
| Co-Founder | 6.3yrs | US$4.48m | 2.83% $ 16.0m | |
| Independent Chairman of the Board | 6.3yrs | US$372.51k | 0.20% $ 1.1m | |
| Director of QL Holdings LLC | no data | US$40.00k | no data | |
| Independent Director | 6.3yrs | US$305.01k | 0.14% $ 793.0k | |
| Independent Director | 6.3yrs | US$318.76k | 0.14% $ 793.0k | |
| Independent Director | less than a year | US$104.69k | 0% $ 0 | |
| Independent Director | 1.2yrs | US$302.97k | 0.0043% $ 24.7k |
Experienced Board: MAX's board of directors are considered experienced (6.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/04 23:27 |
| End of Day Share Price | 2026/05/04 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MediaAlpha, Inc. is covered by 12 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Zaremski | BMO Capital Markets Equity Research |
| Maria Ripps | Canaccord Genuity |
| Daniel Grosslight | Citigroup Inc |