Criteo Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Michael Komasinski
Chief executive officer
US$12.5m
Total compensation
| CEO salary percentage | 5.27% |
| CEO tenure | 1.3yrs |
| CEO ownership | n/a |
| Management average tenure | 5.3yrs |
| Board average tenure | 5yrs |
Recent management updates
Recent updates
Seeking Alpha • May 18
Criteo: Weaker Spending Is Cutting Into The Bottom Line (Rating Downgrade)
Summary Criteo shares have slid ~20% this week as clients' media spending has weakened. The company cut its full-year guidance, now expecting contribution ex-TAC (which is the company's revenue less traffic acquisition costs) to decline instead of slight growth. Recent integrations into ChatGPT and a new self-service product aimed at bringing in smaller advertisers have not yet spurred new growth. I'm downgrading CRTO to a neutral rating despite its cheap ~1x adjusted EBITDA multiple. Read the full article on Seeking Alpha
Narrative Update • May 11
CRTO: AI Commerce Partnerships And Buybacks May Support Future Rerating
Criteo's analyst fair value estimate has been reduced from $43.00 to $35.00 as analysts trim price targets and factor in slightly higher discount rates, softer profit margin assumptions, and a lower future P/E following a series of target cuts and a downgrade to Equal Weight. Analyst Commentary Recent Street research on Criteo has been dominated by lower price targets and a downgrade to Equal Weight at a major brokerage, which helps explain why fair value estimates have been marked down.
Narrative Update • May 06
Criteo is a profitable, cash-generative commerce data platform trading at or below its liquidation value, with Retail Media re-acceleration
At $19/share after today's earnings, Criteo trades at 1.9x forward EBITDA and 4.1x normalized FCF — multiples that imply permanent structural collapse rather than a transition trough. Asymmetric upside with a $200M buyback authorization that could retire 21% of the float at current prices.Narrative Update • Apr 22
CRTO: Future Share Repurchases And AI Commerce Data Partnerships May Support Repricing
Criteo's analyst price target has been reduced by $1.00 as analysts update their views in light of recent Street research that includes several lowered targets from major firms. Analyst Commentary Recent Street research shows a cluster of lower price targets for Criteo, including changes from firms such as JPMorgan and several other brokerages.
Narrative Update • Apr 08
CRTO: GenAI Commerce Partnerships And Buybacks Will Support Multiple Re Rating
Analysts have trimmed their average Criteo price targets by a mid single digit dollar amount, with cuts ranging from $1 to $12, as they factor in sector wide concerns around smaller ad platforms and compare the company with peers tied more directly to GenAI and GPU related themes. Analyst Commentary Recent Street research points to a more cautious stance on Criteo, with several price target trims clustered around concerns about smaller ad platforms and investor focus on GenAI and GPU related themes.New Narrative • Mar 27
Criteo is a profitable, cash-generative commerce data platform trading at or below its liquidation value, with Retail Media re-acceleration
Investment Thesis The stock trades near or below the bear-case DCF intrinsic value (~$33), meaning you are paying for a business in secular decline and getting the Retail Media growth optionality largely for free Retail Media’s underlying CexT grew 16% in 2025 ex-scope changes; as the $75M headwind anniversaries in late 2026, reported growth should re-accelerate and likely re-rate the multiple Management has retired ~$871M in shares since 2018 and continues buying at ~$28/share, compounding per-share value even if aggregate FCF is flat The Luxembourg redomiciliation removes the primary structural barrier to acquisition; at $35–42/share a takeout is both fair to shareholders and strategically rational for a PE buyer or holding company The commerce data asset — 5B SKUs, $1T+ in observed transactions, 90% client retention — is 20 years in the making and cannot be replicated quickly by any credible acquirer or competitor Risk Considerations A single large retailer reducing scope cost $75M in annual revenue; the top-10 clients represent ~20% of revenue, making the thesis vulnerable to one or two more relationship deteriorations Performance Media (~$915M of CexT) faces structural headwinds from walled garden dominance and potential client in-housing; if it declines faster than Retail Media grows, total CexT could shrink rather than stabilize 2026 capex steps up to ~$175M (from $101M in 2025) for data center renewal, compressing near-term FCF to ~$130–150M and limiting the buyback pace precisely when the stock may be cheapest Criteo’s independence is its value proposition to retailers — any acquisition by a strategic player that competes with retailers (Amazon, Walmart, Google) would trigger customer attrition and destroy the core asset it was purchased for Agentic commerce (MCP, conversational shopping) is the growth narrative but is pre-revenue and depends on AI assistant providers adopting Criteo’s APIs rather than building their own commerce data layersNarrative Update • Mar 25
CRTO: GenAI Commerce And Buybacks Will Offset Lower Multiple Concerns
Criteo's updated analyst price target has moved lower from $35.75 to about $29.95 as analysts factor in softer profit margin assumptions, a slightly higher discount rate, and a reduced future P/E multiple following a series of Street target cuts across major firms. Analyst Commentary Street research on Criteo has clustered around lower price targets, with several firms trimming their numbers by single digit dollar amounts and a few cutting targets by double digits.
Narrative Update • Mar 09
CRTO: Future Returns Will Hinge On AI Commerce And Margin Execution
Our updated analyst price target for Criteo moves to $18 from $25, reflecting a series of recent target cuts across the Street as analysts factor in softer profit margin assumptions, a slightly higher discount rate, and lower future P/E expectations, even as they model less steep revenue contraction than before. Analyst Commentary Recent Street research on Criteo has leaned cautious, with a series of price target reductions across multiple firms.Narrative Update • Feb 23
CRTO: Future Share Repurchases And Commerce Data May Support Repricing
Analysts have reduced their price target on Criteo from $51.00 to $43.00. The change reflects updated views that factor in slightly softer revenue and margin assumptions, a modestly higher discount rate, and a series of Street target cuts across multiple firms.Narrative Update • Feb 09
CRTO: GenAI Commerce Efforts And Buybacks Will Support Upside Through 2026
Analysts have trimmed their price target on Criteo to about US$34 from US$36, reflecting a cautious view on smaller ad platforms as investors focus more on companies tied to GenAI or GPU enabled returns on capital. Analyst Commentary Recent research points to a more cautious stance on Criteo, with the price target adjusted to US$34.Narrative Update • Jan 23
CRTO: Retail Media Progress And Buybacks Will Support Upside Beyond 2026
Our updated fair value estimate for Criteo nudges down slightly from US$35.92 to US$35.75 per share. This reflects a blend of cautious analyst price target revisions around retail media growth, slower client ramp ups into Q4, and differing views on how smaller ad platforms will be valued relative to larger GenAI and GPU focused peers.Narrative Update • Jan 08
CRTO: Retail Media Execution And Buybacks Will Support Upside Through 2026
Narrative Update on Criteo Analysts recently nudged their price targets on Criteo higher, with one moving to US$29 from US$27 and another to US$42 from US$41. They cited solid Q3 results, strength in retail media, and performance ahead of expectations for net revenue and EBITDA, despite softer Q4 guidance tied to slower client ramp timing.Narrative Update • Dec 13
CRTO: Retail Media Momentum Will Drive Share Upside Through 2026
Analysts modestly raised their price targets on Criteo, with recent moves to about $29 and $42 per share, citing solid Q3 results, continued retail media growth, and supportive read throughs from broader ad tech M&A, despite near term softness in Q4 guidance. Analyst Commentary Street research following the Q3 print reflects a generally constructive stance on Criteo, with moderate target price increases and a focus on the durability of its retail media growth, tempered by near term execution risks.Narrative Update • Nov 28
CRTO: Ongoing Retail Media Momentum Will Drive Share Upside Into 2026
Analysts have raised their price targets on Criteo shares, with some increasing estimates by $1 to $2. They cite solid third quarter results and ongoing momentum in retail media, although the outlook for the fourth quarter is lighter.Narrative Update • Nov 14
CRTO: Retail Media Expansion Will Drive Upside Despite Near-Term Headwinds
Analysts have modestly raised their price targets for Criteo, with increases ranging from $2 to $1 per share. They cite the company's solid third-quarter performance and continued progress in retail media, despite a lighter Q4 outlook.Narrative Update • Oct 31
CRTO: Share Repurchases And Retail Media Partnerships Will Drive Outperformance Ahead
Analysts have adjusted their average price target for Criteo downward from $38.17 to $35.92. This change is attributed to solid recent results; however, it is offset by lighter guidance and slower-than-expected client growth, which is impacting near-term retail media performance.Analysis Article • May 28
Earnings Working Against Criteo S.A.'s (NASDAQ:CRTO) Share Price Following 27% Dive
Unfortunately for some shareholders, the Criteo S.A. ( NASDAQ:CRTO ) share price has dived 27% in the last thirty days...Analysis Article • May 04
Does Criteo (NASDAQ:CRTO) Deserve A Spot On Your Watchlist?
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Apr 15
Is Criteo (NASDAQ:CRTO) A Risky Investment?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Seeking Alpha • Mar 13
Criteo: Steady Growth With Retail Media Potential
Summary Criteo is poised for a 15% return with a price target of $40.6, driven by growth in its Retail Media and AI-based solutions. Despite recent volatility and macro-driven challenges, I maintain a buy rating on CRTO due to improved fundamentals and strategic share repurchases. FY 2024 saw a slight revenue decline but improved net margins and operating cash flow, with significant cash allocated for share repurchases. Key growth catalysts include the adoption of Commerce Go and Retail Media expansion, while competition from Amazon poses a manageable risk. Read the full article on Seeking AlphaAnalysis Article • Mar 05
Criteo S.A.'s (NASDAQ:CRTO) Subdued P/E Might Signal An Opportunity
There wouldn't be many who think Criteo S.A.'s ( NASDAQ:CRTO ) price-to-earnings (or "P/E") ratio of 18.2x is worth a...Analysis Article • Feb 15
We Like The Quality Of Criteo's (NASDAQ:CRTO) Earnings
Criteo S.A. ( NASDAQ:CRTO ) announced a healthy earnings result recently, and the market rewarded it with a strong...Analysis Article • Jan 10
Criteo (NASDAQ:CRTO) Has A Rock Solid Balance Sheet
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...Seeking Alpha • Dec 18
Criteo S.A.: Still Worth Investing In
Summary Criteo S.A. offers a promising entry into digital advertising growth, despite challenges, with strategic partnerships and expanding retail media presence. The stock is undervalued with a forward P/E ratio of 28.34 and EV/EBITDA of 6.18, suggesting potential upside. I rate CRTO as a soft buy, recommending close monitoring of Q4 and FY24 reports for revenue growth and financial improvements. I am an investment analyst who provides insights on income and investment opportunities. Read the full article on Seeking AlphaAnalysis Article • Nov 15
Is Now An Opportune Moment To Examine Criteo S.A. (NASDAQ:CRTO)?
Criteo S.A. ( NASDAQ:CRTO ), might not be a large cap stock, but it saw a double-digit share price rise of over 10% in...Analysis Article • Oct 28
Getting In Cheap On Criteo S.A. (NASDAQ:CRTO) Is Unlikely
With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Media industry in the United States, you could be...Analysis Article • Oct 10
These 4 Measures Indicate That Criteo (NASDAQ:CRTO) Is Using Debt Safely
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
New Narrative • Sep 09
Decisive Partnerships And AI Propel Growth Amid Challenges
Enhanced advertising capabilities due to Google's revised cookie policy and partnerships with companies like Microsoft could improve Criteo's revenue and market position.Seeking Alpha • Aug 21
Criteo: Riding Retail Media Advertising Tailwinds
Summary Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and strategic partnerships. Overall growth is expected to approach 10% through 2026, with adjusted EBITDA margins increasing from 32% this year to 35% by 2026. Shares are close to fully valued at 15.2 times FCF, especially considering the high stock-based compensation. Read the full article on Seeking AlphaAnalysis Article • Aug 11
Is It Too Late To Consider Buying Criteo S.A. (NASDAQ:CRTO)?
Criteo S.A. ( NASDAQ:CRTO ), might not be a large cap stock, but it saw a significant share price rise of 35% in the...Analysis Article • Jul 24
Subdued Growth No Barrier To Criteo S.A. (NASDAQ:CRTO) With Shares Advancing 26%
The Criteo S.A. ( NASDAQ:CRTO ) share price has done very well over the last month, posting an excellent gain of 26...Analysis Article • Jun 19
We Discuss Why Criteo S.A.'s (NASDAQ:CRTO) CEO Compensation May Be Closely Reviewed
Key Insights Criteo's Annual General Meeting to take place on 25th of June Total pay for CEO Megan Clarken includes...Seeking Alpha • May 17
Criteo: Good Momentum, But Still Undervalued
Summary Criteo is transitioning into a fast-growing adtech software provider, with strong share price momentum and potential for a material re-rating of valuation multiples. CRTO's historical reliance on cookies for ad targeting led to declining revenue in recent years, but it is successfully pivoting into alternative solutions. Demonstrated strong top-line growth and stable profitability deserve a significantly higher valuation than the current level. Read the full article on Seeking AlphaAnalysis Article • May 08
We Think Criteo (NASDAQ:CRTO) Can Manage Its Debt With Ease
Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$114m |
| Dec 31 2025 | US$12m | US$658k | US$145m |
Compensation vs Market: Michael's total compensation ($USD12.48M) is above average for companies of similar size in the US market ($USD3.70M).
Compensation vs Earnings: Insufficient data to compare Michael's compensation with company performance.
CEO
Michael Komasinski (54 yo)
1.3yrs
Tenure
US$12,477,560
Compensation
Mr. Michael Komasinski has been Chief Executive Officer and Director of Criteo S.A. since February 15, 2025. He served as Chief Executive Officer of CXM (Customer Experience Management) and International M...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 1.3yrs | US$12.48m | no data | |
| CFO & Principal Accounting Officer | 5.7yrs | US$4.58m | 0.48% $ 4.2m | |
| Chief Legal & Transformation Officer | 7.7yrs | US$3.57m | 0.063% $ 550.3k | |
| Chief Technology Officer | 6.7yrs | no data | no data | |
| Investor Relations Director | no data | no data | no data | |
| Chief People Officer | 4.7yrs | no data | no data | |
| President of Retail Media | no data | no data | no data | |
| Chief Product Officer & President of Performance Media | 5.8yrs | no data | no data | |
| Chief Information Security Officer | 5.3yrs | no data | no data | |
| First Senior Vice President of Global Diversity | 5.2yrs | no data | no data | |
| Senior Vice President of Go-to-Market | 4.8yrs | no data | no data | |
| Executive Vice President of Data & Policy | 4.8yrs | no data | no data |
5.3yrs
Average Tenure
54yo
Average Age
Experienced Management: CRTO's management team is seasoned and experienced (5.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 1.3yrs | US$12.48m | no data | |
| Member of Advisory Board | no data | no data | no data | |
| Member of Advisory Board | no data | no data | no data | |
| Independent Director | 9.3yrs | US$298.73k | 0.19% $ 1.6m | |
| Independent Vice Chairman of the Board | 8.9yrs | US$301.86k | 0.067% $ 585.2k | |
| Member of Advisory Board | no data | no data | no data | |
| Independent Director | 1.9yrs | US$313.11k | 0.025% $ 215.5k | |
| Independent Director | 7.1yrs | US$347.71k | 0.085% $ 738.9k | |
| Independent Director | less than a year | US$145.93k | 0.0088% $ 76.8k | |
| Independent Director | 8.9yrs | US$403.64k | 0.12% $ 1.0m | |
| Independent Chairman | 2.9yrs | US$457.55k | 0.053% $ 459.9k |
5.0yrs
Average Tenure
59yo
Average Age
Experienced Board: CRTO's board of directors are considered experienced (5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/25 12:00 |
| End of Day Share Price | 2026/05/22 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Criteo S.A. is covered by 30 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Rocco Strauss | Arete Research Services LLP |
| Richard Kramer | Arete Research Services LLP |
| Mark Zgutowicz | Benchmark Company |