Criteo S.A.

NasdaqGS:CRTO Stock Report

Market Cap: US$790.8m

Criteo Dividends and Buybacks

Dividend criteria checks 0/6

Criteo does not have a record of paying a dividend.

Key information

n/a

Dividend yield

16.0%

Buyback Yield

Total Shareholder Yield16.0%
Future Dividend Yield0%
Dividend Growthn/a
Next dividend pay daten/a
Ex dividend daten/a
Dividend per sharen/a
Payout ration/a

Recent dividend and buyback updates

No updates

Recent updates

Narrative Update May 06

Criteo is a profitable, cash-generative commerce data platform trading at or below its liquidation value, with Retail Media re-acceleration

At $19/share after today's earnings, Criteo trades at 1.9x forward EBITDA and 4.1x normalized FCF — multiples that imply permanent structural collapse rather than a transition trough. Asymmetric upside with a $200M buyback authorization that could retire 21% of the float at current prices.
Narrative Update Apr 22

CRTO: Future Share Repurchases And AI Commerce Data Partnerships May Support Repricing

Criteo's analyst price target has been reduced by $1.00 as analysts update their views in light of recent Street research that includes several lowered targets from major firms. Analyst Commentary Recent Street research shows a cluster of lower price targets for Criteo, including changes from firms such as JPMorgan and several other brokerages.
Narrative Update Apr 08

CRTO: GenAI Commerce Partnerships And Buybacks Will Support Multiple Re Rating

Analysts have trimmed their average Criteo price targets by a mid single digit dollar amount, with cuts ranging from $1 to $12, as they factor in sector wide concerns around smaller ad platforms and compare the company with peers tied more directly to GenAI and GPU related themes. Analyst Commentary Recent Street research points to a more cautious stance on Criteo, with several price target trims clustered around concerns about smaller ad platforms and investor focus on GenAI and GPU related themes.
New Narrative Mar 27

Criteo is a profitable, cash-generative commerce data platform trading at or below its liquidation value, with Retail Media re-acceleration

Investment Thesis The stock trades near or below the bear-case DCF intrinsic value (~$33), meaning you are paying for a business in secular decline and getting the Retail Media growth optionality largely for free Retail Media’s underlying CexT grew 16% in 2025 ex-scope changes; as the $75M headwind anniversaries in late 2026, reported growth should re-accelerate and likely re-rate the multiple Management has retired ~$871M in shares since 2018 and continues buying at ~$28/share, compounding per-share value even if aggregate FCF is flat The Luxembourg redomiciliation removes the primary structural barrier to acquisition; at $35–42/share a takeout is both fair to shareholders and strategically rational for a PE buyer or holding company The commerce data asset — 5B SKUs, $1T+ in observed transactions, 90% client retention — is 20 years in the making and cannot be replicated quickly by any credible acquirer or competitor Risk Considerations A single large retailer reducing scope cost $75M in annual revenue; the top-10 clients represent ~20% of revenue, making the thesis vulnerable to one or two more relationship deteriorations Performance Media (~$915M of CexT) faces structural headwinds from walled garden dominance and potential client in-housing; if it declines faster than Retail Media grows, total CexT could shrink rather than stabilize 2026 capex steps up to ~$175M (from $101M in 2025) for data center renewal, compressing near-term FCF to ~$130–150M and limiting the buyback pace precisely when the stock may be cheapest Criteo’s independence is its value proposition to retailers — any acquisition by a strategic player that competes with retailers (Amazon, Walmart, Google) would trigger customer attrition and destroy the core asset it was purchased for Agentic commerce (MCP, conversational shopping) is the growth narrative but is pre-revenue and depends on AI assistant providers adopting Criteo’s APIs rather than building their own commerce data layers​​​​​​​​​​​​​​​​
Narrative Update Mar 25

CRTO: GenAI Commerce And Buybacks Will Offset Lower Multiple Concerns

Criteo's updated analyst price target has moved lower from $35.75 to about $29.95 as analysts factor in softer profit margin assumptions, a slightly higher discount rate, and a reduced future P/E multiple following a series of Street target cuts across major firms. Analyst Commentary Street research on Criteo has clustered around lower price targets, with several firms trimming their numbers by single digit dollar amounts and a few cutting targets by double digits.
Narrative Update Mar 09

CRTO: Future Returns Will Hinge On AI Commerce And Margin Execution

Our updated analyst price target for Criteo moves to $18 from $25, reflecting a series of recent target cuts across the Street as analysts factor in softer profit margin assumptions, a slightly higher discount rate, and lower future P/E expectations, even as they model less steep revenue contraction than before. Analyst Commentary Recent Street research on Criteo has leaned cautious, with a series of price target reductions across multiple firms.
Narrative Update Feb 23

CRTO: Future Share Repurchases And Commerce Data May Support Repricing

Analysts have reduced their price target on Criteo from $51.00 to $43.00. The change reflects updated views that factor in slightly softer revenue and margin assumptions, a modestly higher discount rate, and a series of Street target cuts across multiple firms.
Narrative Update Feb 09

CRTO: GenAI Commerce Efforts And Buybacks Will Support Upside Through 2026

Analysts have trimmed their price target on Criteo to about US$34 from US$36, reflecting a cautious view on smaller ad platforms as investors focus more on companies tied to GenAI or GPU enabled returns on capital. Analyst Commentary Recent research points to a more cautious stance on Criteo, with the price target adjusted to US$34.
Narrative Update Jan 23

CRTO: Retail Media Progress And Buybacks Will Support Upside Beyond 2026

Our updated fair value estimate for Criteo nudges down slightly from US$35.92 to US$35.75 per share. This reflects a blend of cautious analyst price target revisions around retail media growth, slower client ramp ups into Q4, and differing views on how smaller ad platforms will be valued relative to larger GenAI and GPU focused peers.
Narrative Update Jan 08

CRTO: Retail Media Execution And Buybacks Will Support Upside Through 2026

Narrative Update on Criteo Analysts recently nudged their price targets on Criteo higher, with one moving to US$29 from US$27 and another to US$42 from US$41. They cited solid Q3 results, strength in retail media, and performance ahead of expectations for net revenue and EBITDA, despite softer Q4 guidance tied to slower client ramp timing.
Seeking Alpha Dec 17

Criteo: Amazon Risks Are Real, But Cheap Multiples Warrant A Buy

Summary Criteo is rated a buy, offering a rebound play amid SMID-cap underperformance and discounted valuation. CRTO's retail media segment leverages deep partnerships with 70% of top U.S. retailers, countering Amazon's DSP threat. Despite flat revenue, client media spend grew 4% y/y and adjusted EBITDA expanded 28% y/y, with margins improving 450 bps. CRTO trades at just 2.0x EV/FY25 adjusted EBITDA; the upcoming NASDAQ direct listing could catalyze institutional interest. Read the full article on Seeking Alpha
Narrative Update Dec 13

CRTO: Retail Media Momentum Will Drive Share Upside Through 2026

Analysts modestly raised their price targets on Criteo, with recent moves to about $29 and $42 per share, citing solid Q3 results, continued retail media growth, and supportive read throughs from broader ad tech M&A, despite near term softness in Q4 guidance. Analyst Commentary Street research following the Q3 print reflects a generally constructive stance on Criteo, with moderate target price increases and a focus on the durability of its retail media growth, tempered by near term execution risks.
Narrative Update Nov 28

CRTO: Ongoing Retail Media Momentum Will Drive Share Upside Into 2026

Analysts have raised their price targets on Criteo shares, with some increasing estimates by $1 to $2. They cite solid third quarter results and ongoing momentum in retail media, although the outlook for the fourth quarter is lighter.
Narrative Update Nov 14

CRTO: Retail Media Expansion Will Drive Upside Despite Near-Term Headwinds

Analysts have modestly raised their price targets for Criteo, with increases ranging from $2 to $1 per share. They cite the company's solid third-quarter performance and continued progress in retail media, despite a lighter Q4 outlook.
Narrative Update Oct 31

CRTO: Share Repurchases And Retail Media Partnerships Will Drive Outperformance Ahead

Analysts have adjusted their average price target for Criteo downward from $38.17 to $35.92. This change is attributed to solid recent results; however, it is offset by lighter guidance and slower-than-expected client growth, which is impacting near-term retail media performance.
Analysis Article May 28

Earnings Working Against Criteo S.A.'s (NASDAQ:CRTO) Share Price Following 27% Dive

Unfortunately for some shareholders, the Criteo S.A. ( NASDAQ:CRTO ) share price has dived 27% in the last thirty days...
Analysis Article May 04

Does Criteo (NASDAQ:CRTO) Deserve A Spot On Your Watchlist?

It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...
Analysis Article Apr 15

Is Criteo (NASDAQ:CRTO) A Risky Investment?

Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...
Seeking Alpha Mar 13

Criteo: Steady Growth With Retail Media Potential

Summary Criteo is poised for a 15% return with a price target of $40.6, driven by growth in its Retail Media and AI-based solutions. Despite recent volatility and macro-driven challenges, I maintain a buy rating on CRTO due to improved fundamentals and strategic share repurchases. FY 2024 saw a slight revenue decline but improved net margins and operating cash flow, with significant cash allocated for share repurchases. Key growth catalysts include the adoption of Commerce Go and Retail Media expansion, while competition from Amazon poses a manageable risk. Read the full article on Seeking Alpha
Analysis Article Mar 05

Criteo S.A.'s (NASDAQ:CRTO) Subdued P/E Might Signal An Opportunity

There wouldn't be many who think Criteo S.A.'s ( NASDAQ:CRTO ) price-to-earnings (or "P/E") ratio of 18.2x is worth a...
Analysis Article Feb 15

We Like The Quality Of Criteo's (NASDAQ:CRTO) Earnings

Criteo S.A. ( NASDAQ:CRTO ) announced a healthy earnings result recently, and the market rewarded it with a strong...
Analysis Article Jan 10

Criteo (NASDAQ:CRTO) Has A Rock Solid Balance Sheet

The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...
Seeking Alpha Dec 18

Criteo S.A.: Still Worth Investing In

Summary Criteo S.A. offers a promising entry into digital advertising growth, despite challenges, with strategic partnerships and expanding retail media presence. The stock is undervalued with a forward P/E ratio of 28.34 and EV/EBITDA of 6.18, suggesting potential upside. I rate CRTO as a soft buy, recommending close monitoring of Q4 and FY24 reports for revenue growth and financial improvements. I am an investment analyst who provides insights on income and investment opportunities. Read the full article on Seeking Alpha
Analysis Article Nov 15

Is Now An Opportune Moment To Examine Criteo S.A. (NASDAQ:CRTO)?

Criteo S.A. ( NASDAQ:CRTO ), might not be a large cap stock, but it saw a double-digit share price rise of over 10% in...
Analysis Article Oct 28

Getting In Cheap On Criteo S.A. (NASDAQ:CRTO) Is Unlikely

With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Media industry in the United States, you could be...
Analysis Article Oct 10

These 4 Measures Indicate That Criteo (NASDAQ:CRTO) Is Using Debt Safely

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
User avatar
New Narrative Sep 09

Decisive Partnerships And AI Propel Growth Amid Challenges

Enhanced advertising capabilities due to Google's revised cookie policy and partnerships with companies like Microsoft could improve Criteo's revenue and market position.
Seeking Alpha Aug 21

Criteo: Riding Retail Media Advertising Tailwinds

Summary Shares have nearly doubled this year following solid performance in the underlying business. I anticipate its retail media segment to grow above 15% until 2026, supported by multiple client wins and strategic partnerships. Overall growth is expected to approach 10% through 2026, with adjusted EBITDA margins increasing from 32% this year to 35% by 2026. Shares are close to fully valued at 15.2 times FCF, especially considering the high stock-based compensation. Read the full article on Seeking Alpha
Analysis Article Aug 11

Is It Too Late To Consider Buying Criteo S.A. (NASDAQ:CRTO)?

Criteo S.A. ( NASDAQ:CRTO ), might not be a large cap stock, but it saw a significant share price rise of 35% in the...
Analysis Article Jul 24

Subdued Growth No Barrier To Criteo S.A. (NASDAQ:CRTO) With Shares Advancing 26%

The Criteo S.A. ( NASDAQ:CRTO ) share price has done very well over the last month, posting an excellent gain of 26...
Analysis Article Jun 19

We Discuss Why Criteo S.A.'s (NASDAQ:CRTO) CEO Compensation May Be Closely Reviewed

Key Insights Criteo's Annual General Meeting to take place on 25th of June Total pay for CEO Megan Clarken includes...
Seeking Alpha May 17

Criteo: Good Momentum, But Still Undervalued

Summary Criteo is transitioning into a fast-growing adtech software provider, with strong share price momentum and potential for a material re-rating of valuation multiples. CRTO's historical reliance on cookies for ad targeting led to declining revenue in recent years, but it is successfully pivoting into alternative solutions. Demonstrated strong top-line growth and stable profitability deserve a significantly higher valuation than the current level. Read the full article on Seeking Alpha
Analysis Article May 08

We Think Criteo (NASDAQ:CRTO) Can Manage Its Debt With Ease

Some say volatility, rather than debt, is the best way to think about risk as an investor, but Warren Buffett famously...

Stability and Growth of Payments

Fetching dividends data

Stable Dividend: Insufficient data to determine if CRTO's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if CRTO's dividend payments have been increasing.


Dividend Yield vs Market

Criteo Dividend Yield vs Market
How does CRTO dividend yield compare to the market?
SegmentDividend Yield
Company (CRTO)n/a
Market Bottom 25% (US)1.4%
Market Top 25% (US)4.2%
Industry Average (Media)2.9%
Analyst forecast (CRTO) (up to 3 years)0%

Notable Dividend: Unable to evaluate CRTO's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate CRTO's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.


Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate CRTO's payout ratio to determine if its dividend payments are covered by earnings.


Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as CRTO has not reported any payouts.


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 08:00
End of Day Share Price 2026/05/07 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Criteo S.A. is covered by 30 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rocco StraussArete Research Services LLP
Richard KramerArete Research Services LLP
Mark ZgutowiczBenchmark Company