Kraft Heinz (KHC): A Fresh Look at Valuation as Earnings Forecasts Turn More Cautious

Simply Wall St

If you’re watching Kraft Heinz (KHC) right now, you’re probably weighing some big questions. The stock just fell 3.5% in the latest session, underperforming the broader market after analysts slashed their earnings and revenue estimates ahead of the next report. With expectations now for a 23% drop in profits year-over-year and a smaller dip in sales, this earnings season has become more than just a routine check-in for investors. It is a key moment that could influence the company’s direction and how the market values it moving forward.

This recent slide is part of a broader pattern over the past year. Kraft Heinz shares are down 22%, though there was a modest uptick last quarter that hinted at shifting sentiment. Ongoing debates about growth prospects and risks seem to be dampening enthusiasm, especially as competitors adapt and market dynamics continue to evolve. Even so, a valuation discount relative to the industry leaves some wondering if the market has swung too far toward caution.

So is Wall Street being overly pessimistic, or does the latest pullback signal deeper challenges ahead? With valuations now in focus, is there a buying opportunity here, or is all the potential already baked in?

Most Popular Narrative: 12.3% Undervalued

The prevailing narrative sees Kraft Heinz as significantly undervalued, pointing to a fair value estimate meaningfully above its recent share price. Analysts expect several business catalysts to drive a turnaround and support higher future earnings.

Sustained investment in emerging markets, where both volume and margins are expanding at a double-digit rate, positions Kraft Heinz to capitalize on the rapid rise of the global middle class and urbanization. This is expected to drive top line revenue growth and long-term earnings potential.

Curious how a legacy brand like Kraft Heinz could have so much upside? The secret weapon in this bull case is not just growth. There is a lesser-known quantitative formula at work that powers this optimism. Want a peek into the precise financial assumptions that could transform Kraft Heinz’s valuation? The full breakdown reveals what Wall Street is really banking on for this rebound.

Result: Fair Value of $29.71 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent volume declines and questions around North America retail performance remain significant hurdles that could challenge this recovery story.

Find out about the key risks to this Kraft Heinz narrative.

Another View: Market Multiples Tell a Different Story

While the first approach suggests Kraft Heinz is undervalued, looking at its price-to-sales ratio versus the industry presents a more expensive perspective. Could the crowd be missing something, or is caution still warranted?

See what the numbers say about this price — find out in our valuation breakdown.
NasdaqGS:KHC PS Ratio as at Sep 2025
Stay updated when valuation signals shift by adding Kraft Heinz to your watchlist or portfolio. Alternatively, explore our screener to discover other companies that fit your criteria.

Build Your Own Kraft Heinz Narrative

If you see things differently or want to test your own assumptions, you can build your own Kraft Heinz story using the latest data in just a few minutes. Do it your way

A great starting point for your Kraft Heinz research is our analysis highlighting 2 key rewards and 2 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Kraft Heinz might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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