Does Visa’s Cybersecurity Push Signal a New Phase in Its Competitive Strategy for (V)?

• Earlier this month, Visa launched its global Cybersecurity Advisory Practice to equip clients with risk analysis, actionable insights, and new solutions, appointing cybersecurity veteran Jeremiah Dewey as global head of cyber products.
• This initiative highlights Visa's sustained US$12 billion investment in cybersecurity and infrastructure over the last five years, reflecting its push to lead payment security for worldwide clients.
• We'll now explore how Visa's expanded focus on cybersecurity solutions and leadership expertise could shape its investment narrative going forward.

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Visa Investment Narrative Recap

To be a Visa shareholder, you have to believe in the company’s resilience as global payments increasingly move online, and that investments in cybersecurity help secure Visa’s long-term position amid evolving threats and fierce competition. This recent launch of the global Cybersecurity Advisory Practice may strengthen client relationships and reinforce Visa’s reputation on payment security, but it does not materially alter near-term catalysts like steady value-added services growth or the most pressing risk of alternative payment systems eroding transaction fees.

The most relevant recent company development is the launch of Visa Intelligent Commerce in April 2025, which integrates artificial intelligence to secure online transactions. This rollout, paired with the new Cybersecurity Advisory Practice, shows Visa’s expansion of both AI-driven and advisory solutions to keep pace with rapid changes in digital commerce and rising expectations for security, directly supporting the catalyst of growing value-added services.

However, investors should also be aware that, in contrast, Visa’s explicit embrace of open banking and real-time payment platforms could...

Read the full narrative on Visa (it's free!)

Visa is projected to reach $51.9 billion in revenue and $28.5 billion in earnings by 2028. This outlook assumes annual revenue growth of 10.1% and a $8.4 billion increase in earnings from the current $20.1 billion level.

Uncover how Visa's forecasts yield a $391.23 fair value, a 14% upside to its current price.

Exploring Other Perspectives

Simply Wall St Community members provided 37 fair value estimates for Visa ranging from US$243.09 to US$391.95 per share. While some see substantial upside, the growing global adoption of alternative payment rails could reshape Visa’s future revenue mix, consider what that could mean for your outlook.

Explore 37 other fair value estimates on Visa - why the stock might be worth 29% less than the current price!

Build Your Own Visa Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Visa research is our analysis highlighting 2 key rewards that could impact your investment decision.
• Our free Visa research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Visa's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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