Stock Analysis

Is It Too Late To Consider Ally After Its 106% Three Year Surge?

  • Wondering if Ally Financial at around $44 a share is still a value play after its big run, or if most of the upside is already priced in, you are not alone.
  • The stock has climbed 18.4% over the last month, 24.8% year to date, and an impressive 106.8% over three years, which naturally raises questions about how much of the future has been pulled forward.
  • Recent headlines have focused on Ally sharpening its digital banking strategy and doubling down on auto and consumer lending, while also highlighting initiatives in deposits and credit risk management. Together, these themes help explain why investors have been re-rating the stock as a more resilient, tech enabled lender rather than just a cyclical auto finance name.
  • Despite that optimism, Ally scores just 1/6 on our undervaluation checks. In this article, we will walk through what different valuation approaches are really saying about the stock, and then finish with a more intuitive way to think about fair value that many investors overlook.

Ally Financial scores just 1/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.

Approach 1: Ally Financial Excess Returns Analysis

The Excess Returns model looks at how much profit Ally generates above the return that investors require on its equity, then capitalizes those excess profits into an intrinsic value per share.

For Ally, the starting point is a Book Value of $41.56 per share and a Stable EPS of $4.79 per share, based on weighted future Return on Equity estimates from 10 analysts. The average Return on Equity is 10.55%, while the Cost of Equity is estimated at $5.21 per share, leading to an Excess Return of $-0.42 per share. In other words, Ally is not expected to consistently earn more than its cost of capital on each dollar of equity.

Analysts also see Stable Book Value edging up to $45.39 per share over time. However, because projected returns do not clear the required hurdle rate, the model produces an intrinsic value of about $40.27 per share. This implies the stock is roughly 10.8% overvalued versus the current price around $44.

Result: OVERVALUED

Our Excess Returns analysis suggests Ally Financial may be overvalued by 10.8%. Discover 911 undervalued stocks or create your own screener to find better value opportunities.

ALLY Discounted Cash Flow as at Dec 2025
ALLY Discounted Cash Flow as at Dec 2025

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Ally Financial.

Approach 2: Ally Financial Price vs Earnings

For a profitable lender like Ally, the price to earnings ratio is a practical way to gauge what the market is willing to pay for each dollar of current earnings. It naturally reflects expectations for future growth and how risky investors perceive those earnings to be, so faster growth and lower risk usually justify a higher multiple, while slower growth or higher risk call for a lower one.

Ally currently trades on a PE of about 26.2x, which is well above the Consumer Finance industry average of roughly 9.7x and also ahead of its peer group average of around 45.8x. To go a step further, Simply Wall St calculates a Fair Ratio of 20.6x, which is the PE you might expect given Ally’s specific mix of earnings growth, margins, industry, market cap and risk profile.

This Fair Ratio is more informative than a simple industry or peer comparison because it is tailored to Ally’s fundamentals rather than assuming all consumer finance stocks deserve the same multiple. With the current PE sitting meaningfully above the Fair Ratio, the numbers point to the shares being somewhat expensive on an earnings basis.

Result: OVERVALUED

NYSE:ALLY PE Ratio as at Dec 2025
NYSE:ALLY PE Ratio as at Dec 2025

PE ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1463 companies where insiders are betting big on explosive growth.

Upgrade Your Decision Making: Choose your Ally Financial Narrative

Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives, a simple framework on Simply Wall St’s Community page where you connect your story about Ally Financial to a set of future revenue, earnings, and margin assumptions. You then link those to a forecast and fair value, and track in real time how your buy or sell decision changes as news or earnings arrive and as other investors’ views range from a cautious $39 per share outlook that bakes in slower growth and higher credit risk, to a more optimistic $59 view built on faster digital adoption, improving credit trends, and stronger long term profitability.

Do you think there's more to the story for Ally Financial? Head over to our Community to see what others are saying!

NYSE:ALLY 1-Year Stock Price Chart
NYSE:ALLY 1-Year Stock Price Chart

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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About NYSE:ALLY

Ally Financial

A digital financial-services company, provides various digital financial products and services in the United States, Canada, and Bermuda.

Flawless balance sheet with moderate growth potential.

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