Assessing Trip.com Group (NasdaqGS:TCOM) Valuation After New Securities Investigation And Antitrust Probe

Trip.com Group (TCOM) is back in the spotlight after Rosen Law Firm opened an investigation into potential securities claims, following reports of a Chinese antitrust probe and concerns over allegedly misleading business information.

See our latest analysis for Trip.com Group.

The investigation headlines arrive after a weak run for the shares, with a 30 day share price return of 18.81% and a 90 day share price return of 14.20%. The 1 year total shareholder return of 14.75% contrasts with much stronger 3 and 5 year total shareholder returns of 63.85% and 71.14% respectively, suggesting longer term holders have still seen meaningful gains even as recent momentum has faded.

If this legal risk has you reassessing your travel exposure, it could be a useful moment to scan other consumer service names through fast growing stocks with high insider ownership.

With Trip.com Group now trading well below some estimates of intrinsic value and analyst targets, yet facing legal and regulatory questions, investors may need to consider whether this weakness represents a genuine entry point or whether the market is correctly pricing in future growth.

Most Popular Narrative: 30.5% Undervalued

Trip.com Group's most followed narrative points to a fair value around $87 per share versus the last close at $60.48, putting a spotlight on how future growth, margins and valuation multiples interact.

Ongoing investment in proprietary artificial intelligence, personalized recommendation engines, and integrated "one-stop" trip planning tools (like Trip.Planner and Intelli-Trip) is driving higher user engagement, stronger repeat bookings, and better operating leverage, supporting margin expansion and increased customer lifetime value.

Read the complete narrative.

Curious what kind of revenue path, earnings power and future P/E multiple are baked into that price tag? The narrative leans on steady travel demand, richer margins and a valuation level that still sits below many hospitality peers. The full story connects those assumptions into one clear fair value roadmap.

Result: Fair Value of $87.05 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, the ongoing regulatory probe and the risk of customers booking directly with airlines and hotels could both chip away at the growth story supporting that fair value.

Find out about the key risks to this Trip.com Group narrative.

Build Your Own Trip.com Group Narrative

If you see the numbers differently or prefer to dig into the data yourself, you can shape a custom Trip.com Group story in just a few minutes by starting with Do it your way.

A great starting point for your Trip.com Group research is our analysis highlighting 5 key rewards and 1 important warning sign that could impact your investment decision.

Looking for more investment ideas?

If you want to broaden your watchlist beyond Trip.com Group, this is a smart moment to scan pre-filtered ideas that line up with your own risk and return preferences.

• Target income-focused opportunities by checking out these 13 dividend stocks with yields > 3% that may suit investors who prioritize regular cash returns.
• Explore growth themes in cutting edge tech by reviewing these 25 AI penny stocks that are exposed to artificial intelligence adoption.
• Search for potential value ideas by applying these 869 undervalued stocks based on cash flows that highlight companies priced below their estimated cash flow worth.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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