Kevin Hart Joins SharkNinja (SN): Could Celebrity Partnerships Be a Game Changer for Global Brand Reach?

• On October 6, 2025, SharkNinja Inc. announced Kevin Hart as its new global brand ambassador, joining David Beckham in a multi-year campaign while launching the TurboBlade Cool + Heat, a dual-function smart appliance.
• This collaboration brings together celebrities from sports and entertainment, underscoring SharkNinja's major push to elevate its brand visibility and expand its product offerings worldwide.
• We'll explore how the partnership with Kevin Hart could influence SharkNinja's investment narrative, particularly its focus on global brand reach.

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SharkNinja Investment Narrative Recap

To invest in SharkNinja, you need confidence in its ability to build globally recognized lifestyle brands through product innovation and expanded visibility. The newly announced partnership with Kevin Hart has the potential to support short-term momentum by amplifying brand reach, but it does not fundamentally change the most immediate catalyst, continued international expansion, or the primary risk, which remains rising production and tariff costs in Asia and related regions.

Alongside the Kevin Hart collaboration, SharkNinja recently launched a unified e-commerce platform, bringing all its products under one destination with upgraded technology and customer features. This move is particularly relevant as direct-to-consumer channels are increasingly vital for brand and sales growth, supporting the company’s strategic catalysts and efforts to reach new global consumers.

In contrast, investors should also be aware that persistent production cost pressures from tariffs and wage inflation may,

Read the full narrative on SharkNinja (it's free!)

SharkNinja's narrative projects $8.0 billion in revenue and $982.2 million in earnings by 2028. This requires 10.8% yearly revenue growth and a $463.7 million earnings increase from $518.5 million today.

Uncover how SharkNinja's forecasts yield a $137.72 fair value, a 51% upside to its current price.

Exploring Other Perspectives

Seven independent community fair value estimates for SharkNinja range from US$88.10 to US$166.42. With such disparity in outlooks, consider how innovation-led category expansion is viewed as key to performance by some, yet cost uncertainties remain a concern.

Explore 7 other fair value estimates on SharkNinja - why the stock might be worth just $88.10!

Build Your Own SharkNinja Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your SharkNinja research is our analysis highlighting 4 key rewards that could impact your investment decision.
• Our free SharkNinja research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate SharkNinja's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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