Vera Bradley (VRA) Stock Overview
Designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 0/6 |
| Past Performance | 0/6 |
| Financial Health | 4/6 |
| Dividends | 0/6 |
VRA Community Fair Values
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Vera Bradley, Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | US$2.34 |
| 52 Week High | US$5.99 |
| 52 Week Low | US$1.71 |
| Beta | 1.77 |
| 1 Month Change | 11.43% |
| 3 Month Change | 15.27% |
| 1 Year Change | -54.47% |
| 3 Year Change | -28.88% |
| 5 Year Change | -67.55% |
| Change since IPO | -90.58% |
Recent News & Updates
Vera Bradley, Inc. (NASDAQ:VRA) Surges 27% Yet Its Low P/S Is No Reason For Excitement
Oct 29
Vera Bradley Is Still In The Doldrums, And Long-Term Survival Is At Stake
Sep 12Recent updates
Vera Bradley, Inc. (NASDAQ:VRA) Surges 27% Yet Its Low P/S Is No Reason For Excitement
Oct 29Vera Bradley Is Still In The Doldrums, And Long-Term Survival Is At Stake
Sep 12Vera Bradley, Inc.'s (NASDAQ:VRA) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
Aug 05Vera Bradley, Inc.'s (NASDAQ:VRA) 38% Price Boost Is Out Of Tune With Revenues
Jun 10Is Vera Bradley (NASDAQ:VRA) In A Good Position To Invest In Growth?
May 07Vera Bradley, Inc. (NASDAQ:VRA) May Have Run Too Fast Too Soon With Recent 27% Price Plummet
Mar 16Vera Bradley's Rebranding Has Been A Failure, The Stock Is Not Attractive Yet
Jan 04Some Vera Bradley, Inc. (NASDAQ:VRA) Shareholders Look For Exit As Shares Take 35% Pounding
Dec 19Vera Bradley Worth A Flyer On Hopes Of Better Management Or Takeover
Dec 17Vera Bradley, Inc. Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
Dec 14
Revitalizing The Company Brand With Project Restoration To Target Affluent Young Demographics And Enhance Revenue Streams
Introduction of Project Restoration and product assortment streamlining aims to enhance brand relevance and customer base, potentially boosting revenues.Vera Bradley Is Too Risky: 2Q25 Was Challenging, And Does Not Even Include Its Criticized Rebranding
Sep 17The Consensus EPS Estimates For Vera Bradley, Inc. (NASDAQ:VRA) Just Fell Dramatically
Sep 16Vera Bradley, Inc.'s (NASDAQ:VRA) Revenues Are Not Doing Enough For Some Investors
Sep 12Vera Bradley: Project Restoration Promising, But Looking For Net Revenue Growth
Jun 18Vera Bradley, Inc.'s (NASDAQ:VRA) Shareholders Might Be Looking For Exit
Jun 13Vera Bradley: A Risky Turnaround Play
Jun 11Vera Bradley's (NASDAQ:VRA) Earnings Seem To Be Promising
Mar 20Vera Bradley: Stitching Together An Opportunity
Mar 20Should You Investigate Vera Bradley, Inc. (NASDAQ:VRA) At US$8.12?
Nov 18Shareholder Returns
| VRA | US Luxury | US Market | |
|---|---|---|---|
| 7D | -8.9% | -8.3% | -2.1% |
| 1Y | -54.5% | -16.4% | 17.2% |
Return vs Industry: VRA underperformed the US Luxury industry which returned -14.1% over the past year.
Return vs Market: VRA underperformed the US Market which returned 20.1% over the past year.
Price Volatility
| VRA volatility | |
|---|---|
| VRA Average Weekly Movement | 9.2% |
| Luxury Industry Average Movement | 6.3% |
| Market Average Movement | 6.5% |
| 10% most volatile stocks in US Market | 17.4% |
| 10% least volatile stocks in US Market | 3.0% |
Stable Share Price: VRA has not had significant price volatility in the past 3 months compared to the US market.
Volatility Over Time: VRA's weekly volatility (9%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1982 | 1,725 | Ian Bickley | verabradley.com |
Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand.
Vera Bradley, Inc. Fundamentals Summary
| VRA fundamental statistics | |
|---|---|
| Market cap | US$67.04m |
| Earnings (TTM) | -US$85.08m |
| Revenue (TTM) | US$332.53m |
Is VRA overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| VRA income statement (TTM) | |
|---|---|
| Revenue | US$332.53m |
| Cost of Revenue | US$167.68m |
| Gross Profit | US$164.85m |
| Other Expenses | US$249.93m |
| Earnings | -US$85.08m |
Last Reported Earnings
Aug 02, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -3.05 |
| Gross Margin | 49.58% |
| Net Profit Margin | -25.59% |
| Debt/Equity Ratio | 7.1% |
How did VRA perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/04 20:08 |
| End of Day Share Price | 2025/11/04 00:00 |
| Earnings | 2025/08/02 |
| Annual Earnings | 2025/02/01 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Vera Bradley, Inc. is covered by 14 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Altschwager | Baird |
| Oliver Chen | Citigroup Inc |
| Steven Marotta | CL King & Associates, Inc. |