Vera Bradley Management
Management criteria checks 0/4
Vera Bradley's CEO is Ian Bickley, appointed in Jul 2025, has a tenure of less than a year. directly owns 0.38% of the company’s shares, worth $441.83K. The average tenure of the management team and the board of directors is 1.6 years and 1.9 years respectively.
Key information
Ian Bickley
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | less than a year |
| CEO ownership | 0.4% |
| Management average tenure | 1.6yrs |
| Board average tenure | 1.9yrs |
Recent management updates
Recent updates
Seeking Alpha • Apr 15
Vera Bradley: A Colorful Turnaround
Summary Vera Bradley suffered from a failed brand transformation and mismanagement, leading to record-low stock prices and declining revenues. New leadership, including CEO Ian Bickley, is driving a turnaround via Project Sunshine, refocusing on core brand identity, product simplification, and cost control. Recent actions returned VRA to profitability after 1.5 years, mainly through $10.6M in corporate expense reductions, despite ongoing revenue declines. VRA trades near liquidation value, with no debt, $18.5M cash, $76M inventory, and owned real estate, making it attractive for turnaround or acquisition. However, I am looking for an adequate margin of safety and would rather stay on the sidelines and wait for a better entry point. Read the full article on Seeking AlphaAnalysis Article • Dec 13
Benign Growth For Vera Bradley, Inc. (NASDAQ:VRA) Underpins Stock's 28% Plummet
Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders won't be pleased to see that the share price has had a very rough month...Analysis Article • Dec 03
Is Vera Bradley (NASDAQ:VRA) Using Too Much Debt?
Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...Analysis Article • Oct 29
Vera Bradley, Inc. (NASDAQ:VRA) Surges 27% Yet Its Low P/S Is No Reason For Excitement
Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders have had their patience rewarded with a 27% share price jump in the last...Analysis Article • Aug 05
Vera Bradley, Inc.'s (NASDAQ:VRA) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio
NasdaqGS:VRA 1 Year Share Price vs Fair Value Explore Vera Bradley's Fair Values from the Community and select yours...Analysis Article • Jun 10
Vera Bradley, Inc.'s (NASDAQ:VRA) 38% Price Boost Is Out Of Tune With Revenues
Those holding Vera Bradley, Inc. ( NASDAQ:VRA ) shares would be relieved that the share price has rebounded 38% in the...Analysis Article • May 07
Is Vera Bradley (NASDAQ:VRA) In A Good Position To Invest In Growth?
Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...Analysis Article • Mar 16
Vera Bradley, Inc. (NASDAQ:VRA) May Have Run Too Fast Too Soon With Recent 27% Price Plummet
Unfortunately for some shareholders, the Vera Bradley, Inc. ( NASDAQ:VRA ) share price has dived 27% in the last thirty...Seeking Alpha • Jan 04
Vera Bradley's Rebranding Has Been A Failure, The Stock Is Not Attractive Yet
Summary Vera Bradley's 3Q25 results show a 30% drop in comparable sales, worsening from 1H25, attributed to a poorly received rebranding in July 2024. The company faces inventory accumulation, necessitating more promotions in Q4, further pressuring already declining gross margins and increasing SG&A as a percentage of sales. With cash reserves dwindling to $13 million and expected to end FY25 at $32 million, the balance sheet is thinning despite no debt and a $75 million credit facility. Despite a 42% drop in stock price since the rebranding, the valuation remains unattractive due to ongoing sales declines and operational losses, maintaining a Hold rating. Read the full article on Seeking AlphaAnalysis Article • Dec 19
Some Vera Bradley, Inc. (NASDAQ:VRA) Shareholders Look For Exit As Shares Take 35% Pounding
Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders that were waiting for something to happen have been dealt a blow with a...Seeking Alpha • Dec 17
Vera Bradley Worth A Flyer On Hopes Of Better Management Or Takeover
Summary Vera Bradley's stock has been declining for over a decade, and management missteps appear to be a core reason. Multiple strategic plans have failed to reverse the company's fortunes, and sales continue to decline. Thankfully, margins have generally held up, suggesting that the Vera Bradley brand isn't impaired. Signals from the Q3 conference call, along with my belief that acquirers could soon be calling, leads to my Speculative Buy rating. Read the full article on Seeking AlphaAnalysis Article • Dec 14
Vera Bradley, Inc. Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now
One of the biggest stories of last week was how Vera Bradley, Inc. ( NASDAQ:VRA ) shares plunged 25% in the week since...
New Narrative • Sep 28
Revitalizing The Company Brand With Project Restoration To Target Affluent Young Demographics And Enhance Revenue Streams
Introduction of Project Restoration and product assortment streamlining aims to enhance brand relevance and customer base, potentially boosting revenues.Seeking Alpha • Sep 17
Vera Bradley Is Too Risky: 2Q25 Was Challenging, And Does Not Even Include Its Criticized Rebranding
Summary Vera Bradley's 2Q25 results were disappointing, with significant sales and gross margin declines, and guidance slashed from $21 million to $3 million in operating income. The company's abrupt rebranding has faced severe backlash from core customers, leading to concerns about future demand and customer loyalty. Despite historical valuation metrics suggesting a cheap stock, the uncertainty surrounding the new branding and product changes makes it difficult to assess Vera Bradley's true value. Given the current uncertainties, I recommend holding off on any investment decisions until 3Q25 results provide clearer insights into customer reactions. Read the full article on Seeking AlphaAnalysis Article • Sep 16
The Consensus EPS Estimates For Vera Bradley, Inc. (NASDAQ:VRA) Just Fell Dramatically
One thing we could say about the analysts on Vera Bradley, Inc. ( NASDAQ:VRA ) - they aren't optimistic, having just...Analysis Article • Sep 12
Vera Bradley, Inc.'s (NASDAQ:VRA) Revenues Are Not Doing Enough For Some Investors
Vera Bradley, Inc.'s ( NASDAQ:VRA ) price-to-sales (or "P/S") ratio of 0.3x may look like a pretty appealing investment...Seeking Alpha • Jun 18
Vera Bradley: Project Restoration Promising, But Looking For Net Revenue Growth
Summary Vera Bradley has seen a dip in net revenues in the most recent quarter. VRA's Project Restoration initiative seems prudent and has the capacity to allow for a longer-term rebound in growth. That said, I take the view that net sales and earnings need to rebound to justify upside from here. Read the full article on Seeking AlphaAnalysis Article • Jun 13
Vera Bradley, Inc.'s (NASDAQ:VRA) Shareholders Might Be Looking For Exit
There wouldn't be many who think Vera Bradley, Inc.'s ( NASDAQ:VRA ) price-to-sales (or "P/S") ratio of 0.4x is worth a...Seeking Alpha • Jun 11
Vera Bradley: A Risky Turnaround Play
Summary Vera Bradley's shares have dropped 17.4% since December 2021, despite positive financial performance in the first half of fiscal year 2022. The company's revenue has been declining, but profitability has improved due to cost reductions and inventory management. Analysts expect a decline in revenue for the first quarter of fiscal year 2025, but an increase in profits. The stock is considered cheap but risky. Read the full article on Seeking AlphaAnalysis Article • Mar 20
Vera Bradley's (NASDAQ:VRA) Earnings Seem To Be Promising
Despite posting healthy earnings, Vera Bradley, Inc.'s ( NASDAQ:VRA ) stock has been quite weak. Along with the solid...Seeking Alpha • Mar 20
Vera Bradley: Stitching Together An Opportunity
Summary Vera Bradley is a handbag and accessories brand that has seen a decline in sales. VRA has fixed its inventory supply to a more appropriate level for its sales, and gross margins have improved as inventory levels improved. Growth will be limited, but the valuation is inexpensive, there is no debt, and a sizable share repurchase program all help tilt the risk/reward toward reward, with minimal downside risks. Read the full article on Seeking AlphaCEO
Ian Bickley (62 yo)
less than a year
Tenure
Mr. Ian Martin Bickley was Interim Chief Executive Officer of Vera Bradley, Inc. since July 31, 2025 until March 2026 and serves as CEO since March 2026 and served as Independent Director from November 1,...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Administrative | 9.8yrs | US$900.09k | 1.24% $ 1.5m | |
| VP of GMM Merchandising | 2.3yrs | US$504.25k | no data | |
| CEO & Chairman of the Board | less than a year | no data | 0.38% $ 441.8k | |
| Co-Founder & Director Emeritus | 44yrs | no data | 8.43% $ 9.9m | |
| Chief Operating & Financial Officer | less than a year | no data | 0.00088% $ 1.0k | |
| Chief Brand Officer | less than a year | no data | no data |
1.6yrs
Average Tenure
62yo
Average Age
Experienced Management: VRA's management team is not considered experienced ( 1.6 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Chairman of the Board | 1.5yrs | no data | 0.38% $ 441.8k | |
| Co-Founder & Director Emeritus | less than a year | no data | 8.43% $ 9.9m | |
| Independent Director | 5.9yrs | US$155.80k | 0.16% $ 192.7k | |
| Director | 19.3yrs | US$161.50k | 1.94% $ 2.3m | |
| Lead Independent Director | 1.3yrs | no data | 1.97% $ 2.3m | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | 2.3yrs | no data | 0.045% $ 52.5k | |
| Independent Director | 5.9yrs | US$148.60k | 0.16% $ 192.7k |
1.9yrs
Average Tenure
58yo
Average Age
Experienced Board: VRA's board of directors are not considered experienced ( 1.9 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 22:36 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2026/01/31 |
| Annual Earnings | 2026/01/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Vera Bradley, Inc. is covered by 14 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Altschwager | Baird |
| Oliver Chen | Citigroup Inc |
| Steven Marotta | CL King & Associates, Inc. |