Vera Bradley, Inc.

NasdaqGS:VRA Stock Report

Market Cap: US$117.7m

Vera Bradley Past Earnings Performance

Past criteria checks 0/6

Vera Bradley's earnings have been declining at an average annual rate of -49.7%, while the Luxury industry saw earnings growing at 6.5% annually. Revenues have been declining at an average rate of 11% per year.

Key information

-49.75%

Earnings growth rate

-51.58%

EPS growth rate

Luxury Industry Growth12.25%
Revenue growth rate-11.01%
Return on equity-24.82%
Net Margin-12.12%
Last Earnings Update31 Jan 2026

Recent past performance updates

Recent updates

Seeking Alpha Apr 15

Vera Bradley: A Colorful Turnaround

Summary Vera Bradley suffered from a failed brand transformation and mismanagement, leading to record-low stock prices and declining revenues. New leadership, including CEO Ian Bickley, is driving a turnaround via Project Sunshine, refocusing on core brand identity, product simplification, and cost control. Recent actions returned VRA to profitability after 1.5 years, mainly through $10.6M in corporate expense reductions, despite ongoing revenue declines. VRA trades near liquidation value, with no debt, $18.5M cash, $76M inventory, and owned real estate, making it attractive for turnaround or acquisition. However, I am looking for an adequate margin of safety and would rather stay on the sidelines and wait for a better entry point. Read the full article on Seeking Alpha
Analysis Article Dec 13

Benign Growth For Vera Bradley, Inc. (NASDAQ:VRA) Underpins Stock's 28% Plummet

Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders won't be pleased to see that the share price has had a very rough month...
Analysis Article Dec 03

Is Vera Bradley (NASDAQ:VRA) Using Too Much Debt?

Howard Marks put it nicely when he said that, rather than worrying about share price volatility, 'The possibility of...
Analysis Article Oct 29

Vera Bradley, Inc. (NASDAQ:VRA) Surges 27% Yet Its Low P/S Is No Reason For Excitement

Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders have had their patience rewarded with a 27% share price jump in the last...
Analysis Article Aug 05

Vera Bradley, Inc.'s (NASDAQ:VRA) 26% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

NasdaqGS:VRA 1 Year Share Price vs Fair Value Explore Vera Bradley's Fair Values from the Community and select yours...
Analysis Article Jun 10

Vera Bradley, Inc.'s (NASDAQ:VRA) 38% Price Boost Is Out Of Tune With Revenues

Those holding Vera Bradley, Inc. ( NASDAQ:VRA ) shares would be relieved that the share price has rebounded 38% in the...
Analysis Article May 07

Is Vera Bradley (NASDAQ:VRA) In A Good Position To Invest In Growth?

Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...
Analysis Article Mar 16

Vera Bradley, Inc. (NASDAQ:VRA) May Have Run Too Fast Too Soon With Recent 27% Price Plummet

Unfortunately for some shareholders, the Vera Bradley, Inc. ( NASDAQ:VRA ) share price has dived 27% in the last thirty...
Seeking Alpha Jan 04

Vera Bradley's Rebranding Has Been A Failure, The Stock Is Not Attractive Yet

Summary Vera Bradley's 3Q25 results show a 30% drop in comparable sales, worsening from 1H25, attributed to a poorly received rebranding in July 2024. The company faces inventory accumulation, necessitating more promotions in Q4, further pressuring already declining gross margins and increasing SG&A as a percentage of sales. With cash reserves dwindling to $13 million and expected to end FY25 at $32 million, the balance sheet is thinning despite no debt and a $75 million credit facility. Despite a 42% drop in stock price since the rebranding, the valuation remains unattractive due to ongoing sales declines and operational losses, maintaining a Hold rating. Read the full article on Seeking Alpha
Analysis Article Dec 19

Some Vera Bradley, Inc. (NASDAQ:VRA) Shareholders Look For Exit As Shares Take 35% Pounding

Vera Bradley, Inc. ( NASDAQ:VRA ) shareholders that were waiting for something to happen have been dealt a blow with a...
Seeking Alpha Dec 17

Vera Bradley Worth A Flyer On Hopes Of Better Management Or Takeover

Summary Vera Bradley's stock has been declining for over a decade, and management missteps appear to be a core reason. Multiple strategic plans have failed to reverse the company's fortunes, and sales continue to decline. Thankfully, margins have generally held up, suggesting that the Vera Bradley brand isn't impaired. Signals from the Q3 conference call, along with my belief that acquirers could soon be calling, leads to my Speculative Buy rating. Read the full article on Seeking Alpha
Analysis Article Dec 14

Vera Bradley, Inc. Earnings Missed Analyst Estimates: Here's What Analysts Are Forecasting Now

One of the biggest stories of last week was how Vera Bradley, Inc. ( NASDAQ:VRA ) shares plunged 25% in the week since...
User avatar
New Narrative Sep 28

Revitalizing The Company Brand With Project Restoration To Target Affluent Young Demographics And Enhance Revenue Streams

Introduction of Project Restoration and product assortment streamlining aims to enhance brand relevance and customer base, potentially boosting revenues.
Seeking Alpha Sep 17

Vera Bradley Is Too Risky: 2Q25 Was Challenging, And Does Not Even Include Its Criticized Rebranding

Summary Vera Bradley's 2Q25 results were disappointing, with significant sales and gross margin declines, and guidance slashed from $21 million to $3 million in operating income. The company's abrupt rebranding has faced severe backlash from core customers, leading to concerns about future demand and customer loyalty. Despite historical valuation metrics suggesting a cheap stock, the uncertainty surrounding the new branding and product changes makes it difficult to assess Vera Bradley's true value. Given the current uncertainties, I recommend holding off on any investment decisions until 3Q25 results provide clearer insights into customer reactions. Read the full article on Seeking Alpha
Analysis Article Sep 16

The Consensus EPS Estimates For Vera Bradley, Inc. (NASDAQ:VRA) Just Fell Dramatically

One thing we could say about the analysts on Vera Bradley, Inc. ( NASDAQ:VRA ) - they aren't optimistic, having just...
Analysis Article Sep 12

Vera Bradley, Inc.'s (NASDAQ:VRA) Revenues Are Not Doing Enough For Some Investors

Vera Bradley, Inc.'s ( NASDAQ:VRA ) price-to-sales (or "P/S") ratio of 0.3x may look like a pretty appealing investment...
Seeking Alpha Jun 18

Vera Bradley: Project Restoration Promising, But Looking For Net Revenue Growth

Summary Vera Bradley has seen a dip in net revenues in the most recent quarter. VRA's Project Restoration initiative seems prudent and has the capacity to allow for a longer-term rebound in growth. That said, I take the view that net sales and earnings need to rebound to justify upside from here. Read the full article on Seeking Alpha
Analysis Article Jun 13

Vera Bradley, Inc.'s (NASDAQ:VRA) Shareholders Might Be Looking For Exit

There wouldn't be many who think Vera Bradley, Inc.'s ( NASDAQ:VRA ) price-to-sales (or "P/S") ratio of 0.4x is worth a...
Seeking Alpha Jun 11

Vera Bradley: A Risky Turnaround Play

Summary Vera Bradley's shares have dropped 17.4% since December 2021, despite positive financial performance in the first half of fiscal year 2022. The company's revenue has been declining, but profitability has improved due to cost reductions and inventory management. Analysts expect a decline in revenue for the first quarter of fiscal year 2025, but an increase in profits. The stock is considered cheap but risky. Read the full article on Seeking Alpha
Analysis Article Mar 20

Vera Bradley's (NASDAQ:VRA) Earnings Seem To Be Promising

Despite posting healthy earnings, Vera Bradley, Inc.'s ( NASDAQ:VRA ) stock has been quite weak. Along with the solid...
Seeking Alpha Mar 20

Vera Bradley: Stitching Together An Opportunity

Summary Vera Bradley is a handbag and accessories brand that has seen a decline in sales. VRA has fixed its inventory supply to a more appropriate level for its sales, and gross margins have improved as inventory levels improved. Growth will be limited, but the valuation is inexpensive, there is no debt, and a sizable share repurchase program all help tilt the risk/reward toward reward, with minimal downside risks. Read the full article on Seeking Alpha

Revenue & Expenses Breakdown

How Vera Bradley makes and spends money. Based on latest reported earnings, on an LTM basis.


Earnings and Revenue History

NasdaqGS:VRA Revenue, expenses and earnings (USD Millions)
DateRevenueEarningsG+A ExpensesR&D Expenses
31 Jan 26270-331540
01 Nov 25324-841970
02 Aug 25333-852050
03 May 25356-732130
01 Feb 25319-331850
02 Nov 24366-152030
03 Aug 2441032120
04 May 2444452270
03 Feb 2438491900
28 Oct 23485-182390
29 Jul 23494-182410
29 Apr 23496-572460
28 Jan 23500-602500
29 Oct 22502-262510
30 Jul 22513-262570
30 Apr 22530132610
29 Jan 22540182620
30 Oct 21533212590
31 Jul 21523242560
01 May 21508292500
30 Jan 2146892450
31 Oct 20483132520
01 Aug 2048542580
02 May 20473-42530
01 Feb 20495162520
02 Nov 19456122350
03 Aug 19427162200
04 May 19421202160
02 Feb 19416212120
03 Nov 18430212130
04 Aug 18446172130
05 May 18445102160
03 Feb 1845572220
28 Oct 1745722250
29 Jul 17470102340
29 Apr 17477132360
28 Jan 17486202350
29 Oct 16505322360
30 Jul 16505342320
30 Apr 16507342330
30 Jan 16503282340
31 Oct 15501292250
01 Aug 15500282210

Quality Earnings: VRA is currently unprofitable.

Growing Profit Margin: VRA is currently unprofitable.


Free Cash Flow vs Earnings Analysis


Past Earnings Growth Analysis

Earnings Trend: VRA is unprofitable, and losses have increased over the past 5 years at a rate of 49.7% per year.

Accelerating Growth: Unable to compare VRA's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: VRA is unprofitable, making it difficult to compare its past year earnings growth to the Luxury industry (-10%).


Return on Equity

High ROE: VRA has a negative Return on Equity (-24.82%), as it is currently unprofitable.


Return on Assets


Return on Capital Employed


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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/07 20:41
End of Day Share Price 2026/05/07 00:00
Earnings2026/01/31
Annual Earnings2026/01/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Vera Bradley, Inc. is covered by 14 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Mark AltschwagerBaird
Oliver ChenCitigroup Inc
Steven MarottaCL King & Associates, Inc.