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Vera Bradley, Inc. Stock Price

NasdaqGS:VRA Community·US$89.3m Market Cap
  • 1 Narratives written by author
  • 0 Comments on narratives written by author
  • 4 Fair Values set on narratives written by author
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VRA Share Price Performance

US$0
-2.09 (-100.00%)
​
US$3.83
Fair Value
US$0
-2.09 (-100.00%)
​
Price US$0
Wed, 4 Feb 26
Fair ValueUS$3.83
Share Pricen/a

VRA Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value US$3.83 20.4% undervalued intrinsic discount

Project Restoration Will Transform Business Model For Future Success

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0users have commented on this narrative
3users have followed this narrative
VRA logo
Vera Bradley
20.4% undervalued intrinsic discount

Project Restoration Will Transform Business Model For Future Success

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AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 2 Apr 2025
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Recently Updated Narratives

AN
AnalystConsensusTarget
VRA logo

Project Restoration Will Transform Business Model For Future Success

Fair Value: US$3.83 20.4% undervalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
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Snowflake Analysis

Flawless balance sheet and slightly overvalued.

2 Risks
0 Rewards
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Vera Bradley, Inc. Key Details

US$273.7m

Revenue

US$142.6m

Cost of Revenue

US$131.1m

Gross Profit

US$150.3m

Other Expenses

-US$19.2m

Earnings

Last Reported Earnings
May 02, 2026
Next Reporting Earnings
Sep 15, 2026
-0.68
47.90%
-7.03%
0%
View Full Analysis

About VRA

Founded
1982
Employees
1360
CEO
Ian Bickley
WebsiteView website
verabradley.com

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

Recent VRA News & Updates

Seeking Alpha • Jul 15

Vera Bradley Is Slowly Turning The Ship Around, But It's Not Enough (Rating Downgrade)

Summary Vera Bradley experienced a severe decline in revenue and profitability, but recent quarterly results show early signs of stabilization and improvement. Despite a 50.7% share price drop, VRA maintains a net cash position of $12.5 million and zero debt, providing financial flexibility. Management’s Project Sunshine turnaround plan is yielding positive trends, with Q1 FY2027 revenue up 7.7% and segment profitability improving. I rate VRA a speculative ‘hold’ as cash flows remain negative, but operational progress and a low valuation could support fair value if stabilization continues. Read the full article on Seeking Alpha

Recent updates

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Vera Bradley, Inc. Competitors

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