Loading...
PLBY logo

Playboy, Inc.NasdaqGM:PLBY Stock Report

Market Cap US$161.1m
Share Price
US$1.33
US$2.5
46.8% undervalued intrinsic discount
1Y-18.4%
7D0%
1D
Portfolio Value
​
View

Playboy, Inc.

NasdaqGM:PLBY Stock Report

Market Cap: US$161.1m

Playboy (PLBY) Stock Overview

Operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. More details

PLBY fundamental analysis
Snowflake Score
Valuation3/6
Future Growth3/6
Past Performance0/6
Financial Health1/6
Dividends0/6

Rewards

Trading at 80.1% below our estimate of its fair value

Earnings are forecast to grow 165.12% per year

Earnings have grown 5.9% per year over the past 5 years

Risk Analysis

Shareholders have been diluted in the past year

Significant insider selling over the past 3 months


PLBY Community Fair Values

Create Narrative

See what 6 others think this stock is worth. Follow their fair value or set your own to get alerts.

Analyst Price Targets

Top Community Narratives

PLBY logo
Playboy

The Bunny Returns: Playboy’s Market Comeback

Playboy, Inc. (Nasdaq: PLBY) is undergoing a transformation to an asset-light business model centered around its iconic brand, positioning the company for sustainable profitability.
View narrative
US$3.8
FV
65.0% undervalued intrinsic discount
29
users have viewed this narrative
2users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
View all narratives

Playboy, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Playboy
Historical stock prices
Current Share PriceUS$1.33
52 Week HighUS$2.75
52 Week LowUS$1.19
Beta1.93
1 Month Change-24.00%
3 Month Change-27.32%
1 Year Change-18.40%
3 Year Change-21.76%
5 Year Change-97.40%
Change since IPO-86.54%

Recent News & Updates

Analysis Article • May 14

Earnings Miss: Playboy, Inc. Missed EPS And Analysts Are Revising Their Forecasts

It's been a sad week for Playboy, Inc. ( NASDAQ:PLBY ), who've watched their investment drop 17% to US$1.40 in the week...
Seeking Alpha • May 13

Playboy: Why Investors Are Selling

Summary Playboy Inc. (PLBY) delivered solid Q1 results, with Honey Birdette's turnaround and Adjusted EBITDA doubling year-over-year, yet shares fell 13%. PLBY's licensing revenue declined, attributed to strategic exits, but recurring concerns about the brand's strength and licensing partner quality persist. Valuation is compressing, leverage is improving, and incremental profit opportunities exist, but strategic clarity and communication remain lacking. Uncertainty around CEO Ben Kohn’s evolving strategy, particularly regarding Honey Birdette and core brand direction, clouds conviction despite operational progress. Read the full article on Seeking Alpha

Recent updates

Analysis Article • May 14

Earnings Miss: Playboy, Inc. Missed EPS And Analysts Are Revising Their Forecasts

It's been a sad week for Playboy, Inc. ( NASDAQ:PLBY ), who've watched their investment drop 17% to US$1.40 in the week...
Seeking Alpha • May 13

Playboy: Why Investors Are Selling

Summary Playboy Inc. (PLBY) delivered solid Q1 results, with Honey Birdette's turnaround and Adjusted EBITDA doubling year-over-year, yet shares fell 13%. PLBY's licensing revenue declined, attributed to strategic exits, but recurring concerns about the brand's strength and licensing partner quality persist. Valuation is compressing, leverage is improving, and incremental profit opportunities exist, but strategic clarity and communication remain lacking. Uncertainty around CEO Ben Kohn’s evolving strategy, particularly regarding Honey Birdette and core brand direction, clouds conviction despite operational progress. Read the full article on Seeking Alpha
Analysis Article • Jan 27

Does Playboy (NASDAQ:PLBY) Have A Healthy Balance Sheet?

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...
Analysis Article • Jan 08

Playboy, Inc.'s (NASDAQ:PLBY) 26% Share Price Plunge Could Signal Some Risk

Playboy, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 26% in the last month, reversing a fair amount of...
Analysis Article • Nov 15

Playboy, Inc.'s (NASDAQ:PLBY) Popularity With Investors Is Under Threat From Overpricing

When close to half the companies in the Luxury industry in the United States have price-to-sales ratios (or "P/S...
Analysis Article • Aug 12

Some Confidence Is Lacking In Playboy, Inc.'s (NASDAQ:PLBY) P/S

Playboy, Inc.'s ( NASDAQ:PLBY ) price-to-sales (or "P/S") ratio of 1.3x may not look like an appealing investment...
Analysis Article • Jul 10

Playboy, Inc.'s (NASDAQ:PLBY) Intrinsic Value Is Potentially 68% Above Its Share Price

Key Insights The projected fair value for Playboy is US$3.18 based on 2 Stage Free Cash Flow to Equity Playboy's...
Analysis Article • Mar 16

With A 37% Price Drop For PLBY Group, Inc. (NASDAQ:PLBY) You'll Still Get What You Pay For

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...
Seeking Alpha • Oct 28

PLBY Group: Hefner's Offer For Playboy Got Declined, Company's Future Looks Bleak

Summary PLBY Group, Inc. is struggling with a declining Playboy brand as the company is trying to monetize the brand asset through licensing and services, leading to revenue declines. Playboy's founder's son Cooper Hefner made an offer of $100 million and 10% equity for the Playboy brand assets, but PLBY Group declined the offer. With PLBY Group's operating losses, high debt, and shrinking revenues, the company's future stands uncertain. As a better scenario is unlikely, the PLBY stock has a weak risk-to-reward. Read the full article on Seeking Alpha
Analysis Article • Sep 29

PLBY Group, Inc. (NASDAQ:PLBY) Soars 39% But It's A Story Of Risk Vs Reward

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders are no doubt pleased to see that the share price has bounced 39% in the...
Analysis Article • Aug 15

It's Down 33% But PLBY Group, Inc. (NASDAQ:PLBY) Could Be Riskier Than It Looks

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders that were waiting for something to happen have been dealt a blow with a...
Analysis Article • Jun 18

Sentiment Still Eluding PLBY Group, Inc. (NASDAQ:PLBY)

With a median price-to-sales (or "P/S") ratio of close to 0.9x in the Luxury industry in the United States, you could...
Analysis Article • Mar 13

PLBY Group, Inc.'s (NASDAQ:PLBY) 34% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

PLBY Group, Inc. ( NASDAQ:PLBY ) shares have retraced a considerable 34% in the last month, reversing a fair amount of...
Analysis Article • Dec 18

Revenues Not Telling The Story For PLBY Group, Inc. (NASDAQ:PLBY) After Shares Rise 87%

Those holding PLBY Group, Inc. ( NASDAQ:PLBY ) shares would be relieved that the share price has rebounded 87% in the...
Analysis Article • Aug 25

PLBY Group, Inc.'s (NASDAQ:PLBY) 28% Dip Still Leaving Some Shareholders Feeling Restless Over Its P/SRatio

PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders won't be pleased to see that the share price has had a very rough month...
Analysis Article • Aug 14

These Analysts Just Made An Incredible Downgrade To Their PLBY Group, Inc. (NASDAQ:PLBY) EPS Forecasts

The analysts covering PLBY Group, Inc. ( NASDAQ:PLBY ) delivered a dose of negativity to shareholders today, by making...
Analysis Article • Mar 21

PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year

Market forces rained on the parade of PLBY Group, Inc. ( NASDAQ:PLBY ) shareholders today, when the analysts downgraded...
Analysis Article • Sep 07

PLBY Group, Inc. (NASDAQ:PLBY) Shares Could Be 21% Above Their Intrinsic Value Estimate

In this article we are going to estimate the intrinsic value of PLBY Group, Inc. ( NASDAQ:PLBY ) by taking the expected...
Analysis Article • Aug 11

PLBY Group, Inc. (NASDAQ:PLBY) Analysts Are Reducing Their Forecasts For This Year

One thing we could say about the analysts on PLBY Group, Inc. ( NASDAQ:PLBY ) - they aren't optimistic, having just...
Seeking Alpha • Aug 05

PLBY Group: Pleasure And Lifestyle Brand Holding On Till Year-End

PLBY Group's revenue growth is focused on direct-to-consumer offerings, licensing business and digital subscriptions. The change in Apple's iOS privacy requirements led to the company's decline in Q1 2022 earnings by increasing its capital expenditures to unsustainable levels. PLBY’s cash balance declined by more than 52% in Q1 2022 to $33.7 million. More than a year after going public through a special purpose acquisition company (SPAC) merger with Mountain Crest Acquisition Corp. (MCAF), PLBY Group (PLBY) is yet to find its footing in the pleasure and leisure accessories business. The stock is down 76% over the past year with quarterly revenues ticking 27.48% lower in Q1 2022 to $69.4 million. It has been a rough patch for the company famed for its Playboy magazine whose last print was published at the beginning of Covid19. Further, the revolution of the internet has shifted the company's focus and made it augment its revenue streams through digital subscriptions, unlocks, and live hangouts. Thesis PLBY Group is yet to optimize its licensing business after revenue in the sector declined 7% (QoQ). The transition from a media company to a lifestyle brand management firm is still taking shape with investors hoping the turnaround strategy will hit home sooner than later. China, its dominant market, is also facing a huge setback largely drawn from the effects of Covid19. Still, the company is working to increase its revenue streams and provide shareholder value in the long run. Business Overview PLBY Group is focused on three main growth props. The first is a direct-to-consumer business portfolio that also encompasses the e-commerce sector. The company's main target is the youth below 35 years that form the largest customer base for sexual wellness and fashion/ apparel. In Q1 2022, PLBY reported that this sector's revenue had grown 125% (YoY) to stand at $49.6 million. E-commerce revenue as a whole grew 300% (YoY) boosted by board and site traffic orders as well as repeat customers. However, cost of sales for the direct-to-consumer bracket increased 52% to $9.9 million in the quarter. The second area of revenue growth for the company is the licensing business predominantly held in China. PLBY is also into gaming offerings such as digital casinos and social games. However, gaming suffered at the onset of the Covid19 pandemic that saw the London Playboy Club closed thereby disrupting gaming revenues. Digital subscriptions form the third base of operations delivering on scalable digital offerings. As of December 31, 2021, PLBY reported a customer base of more than 150,000 subscribers. The company's Playboy Channel can be accessed from other multiple-system operators (MSOs) that include AT&T Inc. (T). Direct-to-Consumer offerings contributed the highest net revenue of the three growth pillars in the three-month ended on March 31, 2022, at $49.642 million. Among the three pillars, digital subscriptions suffered the highest operating losses in the period at $2.4 million and delivered the least net revenues at $4.7 million. Seeking Alpha Revenue Status Strict Covid19 restrictions in China in Q1 2022 dealt a blow to PLBY's revenue margins, especially with its licensing partners in the market that were forced to halt operations at the time. On annual review, the percentage of total net revenues that were attributable to Chinese trademarks reached 48% in 2019. While the company has been working on reducing its reliance on the Chinese market, over the years, the margins are still falling due to the Asian downside. In Q1 2022, the company stated that more than $10 million was realized in China. With the total revenue at $69 million, it means that the company has managed to reduce its Chinese reliance by almost 15% (in the first quarter alone). Notable acquisitions outside China that helped diversify revenue sources included Yandy (acquired in December 2019), TLA (March 2021), and Honey Birdette (done in August 2021). These acquisitions helped to augment revenue since PLBY's total revenue increased to $273.3 million (in the Trailing 12 months to March 2022) from $246.6 million. Seeking Alpha The company's gross profit ((TTM)) also sits at $157.3 million (representing an increase of 11% from $140.5 million realized in December 2021). The year 2022 will be a busy year for Yandy, known for its lingerie, swim costumes, and dance-wear collection. PLBY hopes to leverage the Playboy brand in Yandy, especially during the Halloween season. The company has lined up an expansive growth and investment strategy for consumer products to accelerate sales into the fourth quarter of 2022. E-commerce Disruptions There is still a need to improve the e-commerce space to meet marketing demands. The company explained that Apple's (AAPL) iOS privacy changes had a meaningful impact on the company's marketing efficiency. In the quarter, PLBY's cash decreased by more than 50% (QoQ) due to an increase in marketing expenditure. For other companies like Meta Platforms, 2022 sales are expected to reduce by at least $10 billion as a result of Apple's App Tracking Transparency feature. As we know the privacy feature disrupts the back-end mechanics of most mobile ads that are responsible for confirming whether a product purchase or download has been made by a customer. Tracking customers especially on mobile devices is an essential element that enables companies to know the average ad expenditure that rakes in new customers. The introduction of this restriction may exaggerate the amount of capital expenditure. At the onset, we expect lower e-commerce revenues for Q2 2022 expected on August 9, 2022. As of December 31, 2021, PLBY Group's federal net operating losses (carry-forwards) stood at $203.1 million while state NOLs were $72.3 million. In the 12 months to March 2022, the net losses reported by the company declined 13.64% to $67.1 million (YoY) indicating slight progress in loss reduction. Direct-to-consumer retail platforms owned by the company contributed a total of $147.8 million in revenue against an operating loss of $2.8 million in the year ending on December 31, 2021. Further, licensing revenue declined by $1.1 million to $14.5 million in the quarter showing the impact of Covid19 on the company's operations. Other than China, PLBY is looking to expand its licensing business in India with hopes of increasing its revenue stream outside China. A total of $260.8 billion was realized as total revenue among the top 88 global licensors in a 2022 licensors report. At least $1 billion was recorded among 40 of the brand licensors with entertainment brands topping the list. License Global India, where PLBY intends to expand its licensing business was ranked as one of the fastest-growing countries for fashion, lifestyle, and entertainment brands. Footwear manufacturing giant, Skechers (SKX) currently operating more than 200 stores in India increased its minority stake in 2019 after selling more than 2.7 million pairs in the country. In Q1 2022, Skechers reported its capital expenditures at $89.4 million which included $32.3 million spent on domestic investments including improvement of its Indian business structures. It may take time for PLBY to replicate its Chinese success in the Indian market but the management is focused on improving revenue sources outside China and the US. However, Playboy's viability in the Indian market is still visionary with the company yet to explain its growth strategy in the region. Risks PLBY is yet to stabilize its digital subscription offering including unlocks and live hangouts that will add to the company's revenue stream in the long run. The low net revenues were attributed to decreased subscription revenue from Playboy cable channels. Interestingly, increased expenses in relation to Centerfold operations and the impairment of digital assets adversely affected digital subscriptions operating income. Centerfold is PLBY's creator-led platform poised to uplift the company through its $600 million revenue growth outlook by 2025. The company expects users of the Honey Birdette brand to find it attractive due to its organic customer acquisition feature. PLBY's cash balance declined by more than 52% in Q1 2022 to $33.7 million after it hit a high of $70.5 million in the quarter ending on December 31, 2021. The company is yet to recover from a decrease in store revenue, especially from Lovers stores. It was impacted by the Omicron Variant along with weather disruptions that forced store closures in the quarter. Still, a 23% increase in e-commerce sales made Honey Birdette grow its revenue by more than $22 million with the brand registering an 11% growth in brick and mortar.
Seeking Alpha • May 11

PLBY Group: Playboy And The Metaverse Could Imply Significant Stock Undervaluation

PLBY is the owner of Playboy, which is said to be one of the most recognizable brands in the world. If the company really launches a virtual Playboy Mansion in the Metaverse, the stock price could spike up. If management is also successful in its efforts in the gaming industry, net revenue could trend north.
Analysis Article • Feb 07

Is There An Opportunity With PLBY Group, Inc.'s (NASDAQ:PLBY) 46% Undervaluation?

Does the February share price for PLBY Group, Inc. ( NASDAQ:PLBY ) reflect what it's really worth? Today, we will...
Seeking Alpha • Feb 03

Playboy: Hopping Into The Metaverse

I initiate my coverage on Playboy with a buy recommendation and a target price of $43.53 per share, implying an upside potential of 153%. The new Playboy is overlooked, misunderstood and probably underappreciated. Few know that PLBY Group is developing into a technology company. Playboy is aiming to leverage its iconic brand into the digital economy, betting on growth drivers such as NFTs and the metaverse. With the launch of Centerfold, PLBY could be the prime competitor of OnlyFans, a business that unlocked enormous shareholder value. PLBY is not a value trade. This is a speculation. Thus, with an Implied Volatility of +100%, I recommend selling covered calls while the growth story develops.

Shareholder Returns

PLBYUS LuxuryUS Market
7D0%-3.7%0.3%
1Y-18.4%-13.1%26.2%

Return vs Industry: PLBY underperformed the US Luxury industry which returned -13.1% over the past year.

Return vs Market: PLBY underperformed the US Market which returned 27% over the past year.

Price Volatility

Is PLBY's price volatile compared to industry and market?
PLBY volatility
PLBY Average Weekly Movement9.1%
Luxury Industry Average Movement6.6%
Market Average Movement7.2%
10% most volatile stocks in US Market16.8%
10% least volatile stocks in US Market3.0%

Stable Share Price: PLBY has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: PLBY's weekly volatility (9%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
n/a394Ben Kohnplayboy.com

Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance.

Playboy, Inc. Fundamentals Summary

How do Playboy's earnings and revenue compare to its market cap?
PLBY fundamental statistics
Market capUS$161.07m
Earnings (TTM)-US$7.59m
Revenue (TTM)US$122.29m
1.3x
P/S Ratio
-20.2x
P/E Ratio

Is PLBY overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
PLBY income statement (TTM)
RevenueUS$122.29m
Cost of RevenueUS$35.57m
Gross ProfitUS$86.72m
Other ExpensesUS$94.32m
Earnings-US$7.59m

Last Reported Earnings

Mar 31, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-0.066
Gross Margin70.91%
Net Profit Margin-6.21%
Debt/Equity Ratio462.1%

How did PLBY perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/03 04:25
End of Day Share Price 2026/06/03 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Playboy, Inc. is covered by 9 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Maria RippsCanaccord Genuity
Alex FuhrmanCraig-Hallum Capital Group LLC
James HeaneyJefferies LLC