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Ford Motor (F) Valuation: Weighing the Stock’s Outlook After Recent Share Price Gains
Reviewed by Simply Wall St
See our latest analysis for Ford Motor.
Ford’s 24% share price return year-to-date reflects growing optimism, as recent gains have come alongside industry tailwinds and improving sentiment following ongoing cost-cutting and product strategy shifts. Over the past year, total shareholder return reached 16%, suggesting that momentum is building for long-term holders.
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But with the stock rallying and Ford trading close to analyst targets, the key question is whether shares remain undervalued based on fundamentals or if the market is already pricing in the company’s future growth prospects.
Most Popular Narrative: 4.7% Overvalued
Ford’s most-followed valuation narrative places its fair value at $11.45, just under the last closing price of $11.99. This indicates only a modest premium. This small gap spotlights why Ford’s current price is generating so much debate among investors and analysts right now.
Ford's ongoing transformation of its Ford Pro commercial platform, emphasizing high-margin, recurring revenues from software, telematics, and aftermarket services, continues to outperform, with paid software subscriptions up 24% year-over-year and aftermarket approaching 20% of Pro EBIT. This shift toward recurring digital revenues supports structurally higher net margins and enhances earnings durability.
Curious what’s driving this tight valuation? The calculations weigh a unique blend of next-gen auto services, bold margin targets, and evolving earnings forecasts. The narrative’s key assumptions might challenge your ideas about Ford’s transformation playbook. Don’t miss the breakdown behind these numbers. See the story for yourself.
Result: Fair Value of $11.45 (OVERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, ongoing trade policy uncertainty and Ford's heavy reliance on large trucks and SUVs may still challenge the company's growth story in the future.
Find out about the key risks to this Ford Motor narrative.
Another View: How Do the Numbers Stack Up?
Looking at Ford from a price-to-earnings perspective, the company trades at 15.1 times earnings. This is cheaper than both the global auto industry average (18.4x) and its peer group (16.9x). The fair ratio suggests the market could move toward 20.4x, implying possible room for upside if sentiment changes. But does this gap represent a genuine value opportunity or simply reflect long-standing risks?
See what the numbers say about this price — find out in our valuation breakdown.
Build Your Own Ford Motor Narrative
If you have your own perspective or want a fresh look at the numbers, building your personal view from the data takes just a few minutes. So why not Do it your way?
A great starting point for your Ford Motor research is our analysis highlighting 3 key rewards and 2 important warning signs that could impact your investment decision.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NYSE:F
Ford Motor
Develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles worldwide.
Established dividend payer and fair value.
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