RugVista Group Valuation

Is RUG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of RUG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RUG (SEK54.2) is trading below our estimate of fair value (SEK127.02)

Significantly Below Fair Value: RUG is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for RUG?

Other financial metrics that can be useful for relative valuation.

RUG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.3x
Enterprise Value/EBITDA10.6x
PEG Ratio0.8x

Price to Earnings Ratio vs Peers

How does RUG's PE Ratio compare to its peers?

The above table shows the PE ratio for RUG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average77.8x
BOKUS Bokusgruppen
16.8x17.6%SEK 770.4m
NELLY Nelly Group
14.1xn/aSEK 755.3m
LYKO A Lyko Group
116.9x64.6%SEK 1.7b
HAYPP Haypp Group
163.3x88.6%SEK 2.7b
RUG RugVista Group
16.9x21.4%SEK 1.1b

Price-To-Earnings vs Peers: RUG is good value based on its Price-To-Earnings Ratio (16.9x) compared to the peer average (77.8x).


Price to Earnings Ratio vs Industry

How does RUG's PE Ratio compare vs other companies in the European Specialty Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a16.7%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a16.7%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: RUG is expensive based on its Price-To-Earnings Ratio (16.9x) compared to the European Specialty Retail industry average (15.7x).


Price to Earnings Ratio vs Fair Ratio

What is RUG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RUG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio16.9x
Fair PE Ratio17.1x

Price-To-Earnings vs Fair Ratio: RUG is good value based on its Price-To-Earnings Ratio (16.9x) compared to the estimated Fair Price-To-Earnings Ratio (17.1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RUG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentSEK 54.20
SEK 65.00
+19.9%
10.8%SEK 72.00SEK 58.00n/a2
Jul ’25SEK 53.00
SEK 69.00
+30.2%
4.3%SEK 72.00SEK 66.00n/a2
Jun ’25SEK 61.20
SEK 69.50
+13.6%
5.0%SEK 73.00SEK 66.00n/a2
May ’25SEK 66.00
SEK 76.50
+15.9%
4.6%SEK 80.00SEK 73.00n/a2
Apr ’25SEK 68.00
SEK 76.50
+12.5%
4.6%SEK 80.00SEK 73.00n/a2
Mar ’25SEK 62.00
SEK 76.50
+23.4%
4.6%SEK 80.00SEK 73.00n/a2
Feb ’25SEK 69.00
SEK 74.00
+7.2%
1.4%SEK 75.00SEK 73.00n/a2
Jan ’25SEK 70.00
SEK 74.00
+5.7%
1.4%SEK 75.00SEK 73.00n/a2
Dec ’24SEK 61.40
SEK 74.00
+20.5%
1.4%SEK 75.00SEK 73.00n/a2
Nov ’24SEK 55.80
SEK 71.00
+27.2%
5.6%SEK 75.00SEK 67.00n/a2
Oct ’24SEK 56.80
SEK 71.00
+25.0%
5.6%SEK 75.00SEK 67.00n/a2
Sep ’24SEK 58.20
SEK 71.00
+22.0%
5.6%SEK 75.00SEK 67.00n/a2
Aug ’24SEK 54.20
SEK 57.50
+6.1%
4.3%SEK 60.00SEK 55.00SEK 57.402
Jul ’24SEK 49.60
SEK 57.50
+15.9%
4.3%SEK 60.00SEK 55.00SEK 53.002
Jun ’24SEK 52.20
SEK 57.50
+10.2%
4.3%SEK 60.00SEK 55.00SEK 61.202
Feb ’24SEK 49.95
SEK 49.50
-0.9%
1.0%SEK 50.00SEK 49.00SEK 69.002
Jan ’24SEK 44.20
SEK 38.00
-14.0%
5.3%SEK 40.00SEK 36.00SEK 70.002
Dec ’23SEK 44.55
SEK 38.00
-14.7%
5.3%SEK 40.00SEK 36.00SEK 61.402
Nov ’23SEK 33.90
SEK 35.00
+3.2%
8.6%SEK 38.00SEK 32.00SEK 55.802
Oct ’23SEK 30.50
SEK 43.50
+42.6%
3.4%SEK 45.00SEK 42.00SEK 56.802
Sep ’23SEK 32.95
SEK 43.50
+32.0%
3.4%SEK 45.00SEK 42.00SEK 58.202
Aug ’23SEK 49.30
SEK 85.00
+72.4%
17.6%SEK 100.00SEK 70.00SEK 54.202

Analyst Forecast: Target price is less than 20% higher than the current share price.


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