BHG Stock Overview

Operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, Europe, and internationally. More details

BHG fundamental analysis
Snowflake Score
Valuation	4/6
Future Growth	4/6
Past Performance	0/6
Financial Health	5/6
Dividends	0/6

Rewards

Trading at 50.1% below our estimate of its fair value

Earnings are forecast to grow 98.94% per year

Risk Analysis

No risks detected for BHG from our risk checks.

Community vs My Fair Value

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BHG Group AB (publ) Competitors

Byggmax Group

OM:BMAX

SEK 3.0b

Clas Ohlson

OM:CLAS B

SEK 17.6b

RVRC Holding

OM:RVRC

SEK 4.9b

Haypp Group

OM:HAYPP

SEK 3.7b

Price History & Performance

Summary of share price highs, lows and changes for BHG Group
Historical stock prices
Current Share Price	SEK 27.08
52 Week High	SEK 27.44
52 Week Low	SEK 12.95
Beta	1.86
1 Month Change	25.95%
3 Month Change	5.78%
1 Year Change	46.30%
3 Year Change	-53.79%
5 Year Change	-61.70%
Change since IPO	-35.52%

Is BHG Group (STO:BHG) Using Debt Sensibly?

May 14

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

Mar 05

Recent updates

Is BHG Group (STO:BHG) Using Debt Sensibly?

May 14

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

Mar 05

kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Feb 01

Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

Oct 28

BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Oct 25

Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

Jul 22

Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Jan 04

Is BHG Group (STO:BHG) Using Too Much Debt?

Oct 22

When Should You Buy BHG Group AB (publ) (STO:BHG)?

Jul 26

Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

Jul 07

Is BHG Group (STO:BHG) A Risky Investment?

Jun 02

BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

Apr 08

What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Mar 21

Is BHG Group (STO:BHG) Using Too Much Debt?

Feb 15

What Does BHG Group AB (publ)'s (STO:BHG) Share Price Indicate?

Dec 10

Is BHG Group (STO:BHG) Using Too Much Debt?

Sep 06

Is There Now An Opportunity In BHG Group AB (publ) (STO:BHG)?

Aug 18

Shareholder Returns

	BHG	SE Specialty Retail	SE Market
7D	15.0%	5.2%	4.0%
1Y	46.3%	-11.5%	-2.8%

Return vs Industry: BHG exceeded the Swedish Specialty Retail industry which returned -11.7% over the past year.

Return vs Market: BHG exceeded the Swedish Market which returned -2.2% over the past year.

Price Volatility

Is BHG's price volatile compared to industry and market?
BHG volatility
BHG Average Weekly Movement	8.8%
Specialty Retail Industry Average Movement	6.1%
Market Average Movement	6.9%
10% most volatile stocks in SE Market	13.7%
10% least volatile stocks in SE Market	4.2%

Stable Share Price: BHG has not had significant price volatility in the past 3 months compared to the Swedish market.

Volatility Over Time: BHG's weekly volatility (9%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
2006	1,468	Gustaf Ohrn	www.wearebhg.com

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård brands.

BHG Group AB (publ) Fundamentals Summary

How do BHG Group's earnings and revenue compare to its market cap?
BHG fundamental statistics
Market cap	SEK 4.85b
Earnings (TTM)	-SEK 592.30m
Revenue (TTM)	SEK 10.19b

0.5x

P/S Ratio

-8.2x

P/E Ratio

Is BHG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
BHG income statement (TTM)
Revenue	SEK 10.19b
Cost of Revenue	SEK 8.46b
Gross Profit	SEK 1.73b
Other Expenses	SEK 2.32b
Earnings	-SEK 592.30m

Last Reported Earnings

Mar 31, 2025

Next Earnings Date

Jul 18, 2025

Earnings per share (EPS)	-3.30
Gross Margin	16.99%
Net Profit Margin	-5.81%
Debt/Equity Ratio	37.9%

How did BHG perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/05/13 01:55
End of Day Share Price	2025/05/13 00:00
Earnings	2025/03/31
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

BHG Group AB (publ) is covered by 5 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
null null	ABG Sundal Collier
Fredrik Ivarsson	ABG Sundal Collier Sponsored
Erik Moberg	Berenberg

BHG Stock Overview

Rewards

Risk Analysis

BHG Group AB (publ) Competitors

OM:BMAX

SEK 3.0b

OM:CLAS B

SEK 17.6b

OM:RVRC

SEK 4.9b

OM:HAYPP

SEK 3.7b

Price History & Performance

Recent News & Updates

Is BHG Group (STO:BHG) Using Debt Sensibly?

Insider recently bought kr125k worth of stock

Insider recently bought kr125k worth of stock

First quarter 2025 earnings released: EPS: kr0.27 (vs kr0.38 loss in 1Q 2024)

The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction.

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

Recent updates

Is BHG Group (STO:BHG) Using Debt Sensibly?

Insider recently bought kr125k worth of stock

Insider recently bought kr125k worth of stock

First quarter 2025 earnings released: EPS: kr0.27 (vs kr0.38 loss in 1Q 2024)

The CEO, Gustaf Öhrn and Chief Digital Officer of IP-Agency Finland Oy completed the acquisition of 70% stake in IP-Agency Finland Oy from BHG Group AB (publ) (OM:BHG) in a management buyout transaction.

Cautious Investors Not Rewarding BHG Group AB (publ)'s (STO:BHG) Performance Completely

kr27.00 - That's What Analysts Think BHG Group AB (publ) (STO:BHG) Is Worth After These Results

Full year 2024 earnings: Revenues exceed analysts expectations while EPS lags behind

BHG Group AB (publ) Announces Management Changes

Group CTO & Head of Sustainability recently bought kr1.0m worth of stock

Revenues Tell The Story For BHG Group AB (publ) (STO:BHG) As Its Stock Soars 28%

Price target increased by 7.9% to kr20.50

BHG Group (STO:BHG) Is Experiencing Growth In Returns On Capital

Third quarter 2024 earnings: Revenues exceed analysts expectations while EPS lags behind

BHG Group AB (publ), Annual General Meeting, May 06, 2025

BHG Group AB (publ) to Report Fiscal Year 2024 Results on Jan 29, 2025

BHG Group AB (publ) to Report Nine Months, 2025 Results on Oct 24, 2025

Analysts Are Updating Their BHG Group AB (publ) (STO:BHG) Estimates After Its Second-Quarter Results

Second quarter 2024 earnings released: kr0.57 loss per share (vs kr0.12 profit in 2Q 2023)

Price target increased by 8.8% to kr18.50

BHG Group AB (publ)'s (STO:BHG) 26% Price Boost Is Out Of Tune With Revenues

A Look At The Fair Value Of BHG Group AB (publ) (STO:BHG)

Is BHG Group (STO:BHG) A Risky Investment?

First quarter 2024 earnings released: kr0.38 loss per share (vs kr0.66 loss in 1Q 2023)

Full year 2023 earnings: EPS misses analyst expectations

BHG Group AB (publ)'s (STO:BHG) 26% Jump Shows Its Popularity With Investors

Consensus EPS estimates fall by 611%

Consensus EPS estimates upgraded to kr0.045 loss

Change in the Nomination Committee of BHG Group

Price target increased by 28% to kr16.00

Full year 2023 earnings: EPS misses analyst expectations

Is BHG Group (STO:BHG) Using Debt In A Risky Way?

Some Shareholders Feeling Restless Over BHG Group AB (publ)'s (STO:BHG) P/S Ratio

Bhg Group AB (Publ) announces Resignation of Vesa Koskinen as Board of Director

Price target decreased by 22% to kr12.50

Third quarter 2023 earnings released: kr7.30 loss per share (vs kr0.62 loss in 3Q 2022)

BHG Group AB (publ) to Report Q2, 2024 Results on Jul 18, 2024

BHG Group AB (publ), Annual General Meeting, May 06, 2024

Is BHG Group (STO:BHG) Using Too Much Debt?

Consensus EPS estimates upgraded to kr0.61 loss, revenue downgraded

When Should You Buy BHG Group AB (publ) (STO:BHG)?

Second quarter 2023 earnings released: EPS: kr0.12 (vs kr1.44 in 2Q 2022)

Returns On Capital Signal Tricky Times Ahead For BHG Group (STO:BHG)

BHG Group AB (Publ) Announces Change of Management Changes, Effective 30 June 2023

Director recently bought kr29m worth of stock

Is BHG Group (STO:BHG) A Risky Investment?

Head of Value Home Segment recently bought kr6.6m worth of stock

BHG Group AB (publ) Elects Mikael Olander and Negin Yeganegy to Its Board of Directors

Investor sentiment improves as stock rises 15%

Full year 2022 earnings: EPS misses analyst expectations

BHG Group (STO:BHG) Could Be Struggling To Allocate Capital

Consensus EPS estimates fall by 404%

Consensus EPS estimates increase by 24%, revenue downgraded

Investor sentiment deteriorates as stock falls 18%

What Is BHG Group AB (publ)'s (STO:BHG) Share Price Doing?

Is BHG Group (STO:BHG) Using Too Much Debt?

Consensus EPS estimates increase by 32%

Consensus EPS estimates fall by 65%

Price target decreased by 8.8% to kr23.25