Executive VP and Chief Sports & Business Development Officer of Viaplay Group Picks Up 1,048% More Stock

Investors who take an interest in Viaplay Group AB (publ) (STO:VPLAY B) should definitely note that the Executive VP and Chief Sports & Business Development Officer, Peter Norrelund, recently paid kr1.00 per share to buy kr1.4m worth of the stock. We reckon that's a good sign, especially since the purchase boosted their holding by 1,048%.

Check out our latest analysis for Viaplay Group

Viaplay Group Insider Transactions Over The Last Year

In fact, the recent purchase by Peter Norrelund was the biggest purchase of Viaplay Group shares made by an insider individual in the last twelve months, according to our records. We do like to see buying, but this purchase was made at well below the current price of kr2.85. While it does suggest insiders consider the stock undervalued at lower prices, this transaction doesn't tell us much about what they think of current prices.

Over the last year, we can see that insiders have bought 1.38m shares worth kr2.8m. But they sold 400.00 shares for kr104k. Overall, Viaplay Group insiders were net buyers during the last year. They paid about kr2.04 on average. We don't deny that it is nice to see insiders buying stock in the company. But we must note that the investments were made at well below today's share price. The chart below shows insider transactions (by companies and individuals) over the last year. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

Viaplay Group is not the only stock that insiders are buying. For those who like to find winning investments this free list of growing companies with recent insider purchasing, could be just the ticket.

Does Viaplay Group Boast High Insider Ownership?

For a common shareholder, it is worth checking how many shares are held by company insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. Our data isn't picking up on much insider ownership at Viaplay Group, though insiders do hold about kr1.1m worth of shares. It's always possible we are missing something but from our data, it looks like insider ownership is minimal.

So What Does This Data Suggest About Viaplay Group Insiders?

The recent insider purchase is heartening. And the longer term insider transactions also give us confidence. But we don't feel the same about the fact the company is making losses. We would certainly prefer see higher levels of insider ownership but analysis of the insider transactions suggests that Viaplay Group insiders are expecting a bright future. While we like knowing what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. To help with this, we've discovered 3 warning signs (2 don't sit too well with us!) that you ought to be aware of before buying any shares in Viaplay Group.

If you would prefer to check out another company -- one with potentially superior financials -- then do not miss this free list of interesting companies, that have HIGH return on equity and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.