Stock Analysis

An excellent week for New Wave Group AB (publ)'s (STO:NEWA B) institutional owners who own 38% as one-year returns inch higher

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Key Insights

  • Given the large stake in the stock by institutions, New Wave Group's stock price might be vulnerable to their trading decisions
  • The top 4 shareholders own 51% of the company
  • Recent purchases by insiders

If you want to know who really controls New Wave Group AB (publ) (STO:NEWA B), then you'll have to look at the makeup of its share registry. And the group that holds the biggest piece of the pie are institutions with 38% ownership. That is, the group stands to benefit the most if the stock rises (or lose the most if there is a downturn).

And things are looking up for institutional investors after the company gained kr544m in market cap last week. The one-year return on investment is currently 7.8% and last week's gain would have been more than welcomed.

Let's delve deeper into each type of owner of New Wave Group, beginning with the chart below.

See our latest analysis for New Wave Group

ownership-breakdown
OM:NEWA B Ownership Breakdown October 8th 2025

What Does The Institutional Ownership Tell Us About New Wave Group?

Institutional investors commonly compare their own returns to the returns of a commonly followed index. So they generally do consider buying larger companies that are included in the relevant benchmark index.

New Wave Group already has institutions on the share registry. Indeed, they own a respectable stake in the company. This suggests some credibility amongst professional investors. But we can't rely on that fact alone since institutions make bad investments sometimes, just like everyone does. When multiple institutions own a stock, there's always a risk that they are in a 'crowded trade'. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see New Wave Group's historic earnings and revenue below, but keep in mind there's always more to the story.

earnings-and-revenue-growth
OM:NEWA B Earnings and Revenue Growth October 8th 2025

Hedge funds don't have many shares in New Wave Group. Looking at our data, we can see that the largest shareholder is the CEO Torsten Jansson with 34% of shares outstanding. Avanza Fonder AB is the second largest shareholder owning 7.0% of common stock, and Svolder AB (publ) holds about 5.5% of the company stock.

To make our study more interesting, we found that the top 4 shareholders control more than half of the company which implies that this group has considerable sway over the company's decision-making.

While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing. There are plenty of analysts covering the stock, so it might be worth seeing what they are forecasting, too.

Insider Ownership Of New Wave Group

While the precise definition of an insider can be subjective, almost everyone considers board members to be insiders. The company management answer to the board and the latter should represent the interests of shareholders. Notably, sometimes top-level managers are on the board themselves.

I generally consider insider ownership to be a good thing. However, on some occasions it makes it more difficult for other shareholders to hold the board accountable for decisions.

Our most recent data indicates that insiders own a reasonable proportion of New Wave Group AB (publ). Insiders own kr5.2b worth of shares in the kr15b company. That's quite meaningful. Most would say this shows a good degree of alignment with shareholders, especially in a company of this size. You can click here to see if those insiders have been buying or selling.

General Public Ownership

The general public, who are usually individual investors, hold a 28% stake in New Wave Group. While this group can't necessarily call the shots, it can certainly have a real influence on how the company is run.

Next Steps:

I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too. Take risks for example - New Wave Group has 1 warning sign we think you should be aware of.

If you are like me, you may want to think about whether this company will grow or shrink. Luckily, you can check this free report showing analyst forecasts for its future.

NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures.

Valuation is complex, but we're here to simplify it.

Discover if New Wave Group might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About OM:NEWA B

New Wave Group

Designs, acquires, and develops brands and products in the corporate, sports, gifts, and home furnishings sectors in Sweden, the United States, Central Europe, rest of Nordiac countries, Southern Europe, and internationally.

Flawless balance sheet, undervalued and pays a dividend.

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