Stock Analysis

This Insider Has Just Sold Shares In Serko

NZSE:SKO
Source: Shutterstock

We wouldn't blame Serko Limited (NZSE:SKO) shareholders if they were a little worried about the fact that Darrin Grafton, the Co-Founder recently netted about NZ$1.7m selling shares at an average price of NZ$2.90. However, that sale only accounted for 5.3% of their holding, so arguably it doesn't say much about their conviction.

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Serko Insider Transactions Over The Last Year

Notably, that recent sale by Darrin Grafton is the biggest insider sale of Serko shares that we've seen in the last year. That means that an insider was selling shares at around the current price of NZ$2.88. We generally don't like to see insider selling, but the lower the sale price, the more it concerns us. In this case, the big sale took place at around the current price, so it's not too bad (but it's still not a positive).

Serko insiders didn't buy any shares over the last year. You can see a visual depiction of insider transactions (by companies and individuals) over the last 12 months, below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

View our latest analysis for Serko

insider-trading-volume
NZSE:SKO Insider Trading Volume July 22nd 2025

If you are like me, then you will not want to miss this free list of small cap stocks that are not only being bought by insiders but also have attractive valuations.

Insider Ownership

For a common shareholder, it is worth checking how many shares are held by company insiders. A high insider ownership often makes company leadership more mindful of shareholder interests. Insiders own 35% of Serko shares, worth about NZ$124m. This level of insider ownership is good but just short of being particularly stand-out. It certainly does suggest a reasonable degree of alignment.

So What Do The Serko Insider Transactions Indicate?

Insiders sold stock recently, but they haven't been buying. And there weren't any purchases to give us comfort, over the last year. It is good to see high insider ownership, but the insider selling leaves us cautious. So these insider transactions can help us build a thesis about the stock, but it's also worthwhile knowing the risks facing this company. To assist with this, we've discovered 1 warning sign that you should run your eye over to get a better picture of Serko.

Of course, you might find a fantastic investment by looking elsewhere. So take a peek at this free list of interesting companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions of direct interests only, but not derivative transactions or indirect interests.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About NZSE:SKO

Serko

Provides online travel booking and expense management services in New Zealand, Australia, the United States, Europe, and internationally.

Excellent balance sheet with reasonable growth potential.

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