Serko Management
Management criteria checks 3/4
We currently do not have sufficient information about the CEO.
Key information
Darrin Grafton
Chief executive officer
NZ$1.5m
Total compensation
| CEO salary percentage | 35.83% |
| CEO tenure | 19.4yrs |
| CEO ownership | 8.7% |
| Management average tenure | 2.7yrs |
| Board average tenure | 12.4yrs |
Recent management updates
Recent updates
Companies Like Serko (NZSE:SKO) Can Afford To Invest In Growth
There's no doubt that money can be made by owning shares of unprofitable businesses. For example, although Amazon.com...
SKO: Higher 2027 Income Guidance Will Support Stronger Future Profitability
Serko's analyst price target has been revised to NZ$3.22 from NZ$3.69, with analysts pointing to updated assumptions around a higher discount rate, more moderate revenue growth, a stronger forecast profit margin and a lower future P/E multiple as key drivers of the change. What's in the News for Serko Serko issued earnings guidance for fiscal 2027, providing a view on expected total income.Serko Limited (NZSE:SKO) Shares May Have Slumped 25% But Getting In Cheap Is Still Unlikely
Serko Limited ( NZSE:SKO ) shareholders won't be pleased to see that the share price has had a very rough month...Analysts Have Made A Financial Statement On Serko Limited's (NZSE:SKO) Half-Yearly Report
Shareholders might have noticed that Serko Limited ( NZSE:SKO ) filed its interim result this time last week. The early...Shareholders May Be More Conservative With Serko Limited's (NZSE:SKO) CEO Compensation For Now
Key Insights Serko's Annual General Meeting to take place on 26th of June CEO Darrin Grafton's total compensation...Serko Limited (NZSE:SKO) Consensus Forecasts Have Become A Little Darker Since Its Latest Report
Shareholders might have noticed that Serko Limited ( NZSE:SKO ) filed its annual result this time last week. The early...Investors Appear Satisfied With Serko Limited's (NZSE:SKO) Prospects As Shares Rocket 27%
Serko Limited ( NZSE:SKO ) shares have had a really impressive month, gaining 27% after a shaky period beforehand. Not...Here's Why We're Not At All Concerned With Serko's (NZSE:SKO) Cash Burn Situation
Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...What Serko Limited's (NZSE:SKO) 26% Share Price Gain Is Not Telling You
Serko Limited ( NZSE:SKO ) shares have had a really impressive month, gaining 26% after a shaky period beforehand. The...Serko Limited's (NZSE:SKO) CEO Will Probably Find It Hard To See A Huge Raise This Year
Key Insights Serko's Annual General Meeting to take place on 18th of June Total pay for CEO Darrin Grafton includes...Are Investors Undervaluing Serko Limited (NZSE:SKO) By 23%?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Serko fair value estimate is NZ$4.83 Current share price of...Is Serko Limited (NZSE:SKO) Trading At A 30% Discount?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Serko fair value estimate is NZ$4.96 Current share price of...Companies Like Serko (NZSE:SKO) Are In A Position To Invest In Growth
Just because a business does not make any money, does not mean that the stock will go down. For example, although...Here's Why We're Not Too Worried About Serko's (NZSE:SKO) Cash Burn Situation
Even when a business is losing money, it's possible for shareholders to make money if they buy a good business at the...We're Hopeful That Serko (NZSE:SKO) Will Use Its Cash Wisely
Just because a business does not make any money, does not mean that the stock will go down. For example, although...Serko Limited (NZSE:SKO) Just Reported And Analysts Have Been Cutting Their Estimates
It's been a mediocre week for Serko Limited ( NZSE:SKO ) shareholders, with the stock dropping 16% to NZ$4.05 in the...The Consensus EPS Estimates For Serko Limited (NZSE:SKO) Just Fell Dramatically
Today is shaping up negative for Serko Limited ( NZSE:SKO ) shareholders, with the analysts delivering a substantial...Here's Why We're Not Too Worried About Serko's (NZSE:SKO) Cash Burn Situation
We can readily understand why investors are attracted to unprofitable companies. For example, biotech and mining...The Consensus EPS Estimates For Serko Limited (NZSE:SKO) Just Fell Dramatically
The analysts covering Serko Limited ( NZSE:SKO ) delivered a dose of negativity to shareholders today, by making a...This Is Why Serko Limited's (NZSE:SKO) CEO Compensation Looks Appropriate
Serko Limited ( NZSE:SKO ) has exhibited strong share price growth in the past few years. However, its earnings growth...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | NZ$1m | NZ$533k | -NZ$18m |
| Dec 31 2025 | n/a | n/a | -NZ$22m |
| Sep 30 2025 | n/a | n/a | -NZ$26m |
| Jun 30 2025 | n/a | n/a | -NZ$24m |
| Mar 31 2025 | NZ$2m | NZ$539k | -NZ$22m |
| Dec 31 2024 | n/a | n/a | -NZ$18m |
| Sep 30 2024 | n/a | n/a | -NZ$14m |
| Jun 30 2024 | n/a | n/a | -NZ$15m |
| Mar 31 2024 | NZ$1m | NZ$439k | -NZ$16m |
| Dec 31 2023 | n/a | n/a | -NZ$17m |
| Sep 30 2023 | n/a | n/a | -NZ$18m |
| Jun 30 2023 | n/a | n/a | -NZ$24m |
| Mar 31 2023 | NZ$973k | NZ$432k | -NZ$31m |
| Dec 31 2022 | n/a | n/a | -NZ$36m |
| Sep 30 2022 | n/a | n/a | -NZ$41m |
| Jun 30 2022 | n/a | n/a | -NZ$38m |
| Mar 31 2022 | NZ$789k | NZ$412k | -NZ$36m |
| Dec 31 2021 | n/a | n/a | -NZ$35m |
| Sep 30 2021 | n/a | n/a | -NZ$34m |
| Jun 30 2021 | n/a | n/a | -NZ$32m |
| Mar 31 2021 | NZ$691k | NZ$359k | -NZ$29m |
| Dec 31 2020 | n/a | n/a | -NZ$24m |
| Sep 30 2020 | n/a | n/a | -NZ$19m |
| Jun 30 2020 | n/a | n/a | -NZ$14m |
| Mar 31 2020 | NZ$527k | NZ$371k | -NZ$9m |
Compensation vs Market: Darrin's total compensation ($USD867.93K) is above average for companies of similar size in the NZ market ($USD411.84K).
Compensation vs Earnings: Darrin's compensation has been consistent with company performance over the past year.
CEO
Darrin Grafton
Mr. Darrin John Grafton, N.Z.C.D.P. is a Co-Founder of Serko Limited and serves as Chief Executive Officer. Mr. Grafton served as Development Manager at Serko Limited. He is a recognized industry innovator...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | no data | NZ$1.49m | 8.71% NZ$ 15.8m | |
| Co-Founder | no data | NZ$644.80k | 7.56% NZ$ 13.7m | |
| Chief Financial Officer | 4.9yrs | no data | 0.19% NZ$ 342.1k | |
| Chief Operating Officer | 1.5yrs | no data | 0.037% NZ$ 67.6k | |
| Chief Technology Officer | 2.4yrs | no data | no data | |
| General Counsel & Company Secretary | 3.4yrs | no data | no data | |
| Chief People Officer | 5.3yrs | no data | no data | |
| Chief Revenue Officer | 2.7yrs | no data | 0.032% NZ$ 58.6k | |
| Chief Product Officer | less than a year | no data | no data |
Experienced Management: SKO's management team is considered experienced (2.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Co-Founder | 19.4yrs | NZ$1.49m | 8.71% NZ$ 15.8m | |
| Co-Founder | 19.4yrs | NZ$644.80k | 7.56% NZ$ 13.7m | |
| Independent Non-Executive Chairperson | 12.4yrs | NZ$224.63k | 0.10% NZ$ 189.3k | |
| Independent Non-Executive Director | 5.1yrs | NZ$146.01k | 0.0050% NZ$ 9.0k | |
| Independent Non-Executive Director | 2.6yrs | NZ$140.39k | 0.0050% NZ$ 9.0k |
Experienced Board: SKO's board of directors are seasoned and experienced ( 12.4 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/10 17:19 |
| End of Day Share Price | 2026/09/10 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Serko Limited is covered by 8 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Siraj Ahmed | Citigroup Inc |
| Christopher Byrne | Deutsche Bank |
| James Lindsay | Forsyth Barr Group Ltd. |