Stock Analysis

Estimating The Intrinsic Value Of Pigeon Corporation (TSE:7956)

TSE:7956
Source: Shutterstock

Key Insights

  • The projected fair value for Pigeon is JP¥2,190 based on 2 Stage Free Cash Flow to Equity
  • With JP¥1,790 share price, Pigeon appears to be trading close to its estimated fair value
  • The JP¥1,790 analyst price target for 7956 is 18% less than our estimate of fair value

How far off is Pigeon Corporation (TSE:7956) from its intrinsic value? Using the most recent financial data, we'll take a look at whether the stock is fairly priced by taking the expected future cash flows and discounting them to their present value. One way to achieve this is by employing the Discounted Cash Flow (DCF) model. Believe it or not, it's not too difficult to follow, as you'll see from our example!

We generally believe that a company's value is the present value of all of the cash it will generate in the future. However, a DCF is just one valuation metric among many, and it is not without flaws. If you want to learn more about discounted cash flow, the rationale behind this calculation can be read in detail in the Simply Wall St analysis model.

The Calculation

We are going to use a two-stage DCF model, which, as the name states, takes into account two stages of growth. The first stage is generally a higher growth period which levels off heading towards the terminal value, captured in the second 'steady growth' period. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, and so the sum of these future cash flows is then discounted to today's value:

10-year free cash flow (FCF) estimate

2025202620272028202920302031203220332034
Levered FCF (¥, Millions) JP¥9.87bJP¥9.28bJP¥9.75bJP¥10.7bJP¥11.0bJP¥11.2bJP¥11.4bJP¥11.5bJP¥11.6bJP¥11.7b
Growth Rate Estimate SourceAnalyst x5Analyst x5Analyst x5Analyst x1Analyst x1Est @ 1.89%Est @ 1.44%Est @ 1.12%Est @ 0.89%Est @ 0.74%
Present Value (¥, Millions) Discounted @ 4.6% JP¥9.4kJP¥8.5kJP¥8.5kJP¥8.9kJP¥8.8kJP¥8.6kJP¥8.3kJP¥8.0kJP¥7.7kJP¥7.5k

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = JP¥84b

We now need to calculate the Terminal Value, which accounts for all the future cash flows after this ten year period. The Gordon Growth formula is used to calculate Terminal Value at a future annual growth rate equal to the 5-year average of the 10-year government bond yield of 0.4%. We discount the terminal cash flows to today's value at a cost of equity of 4.6%.

Terminal Value (TV)= FCF2034 × (1 + g) ÷ (r – g) = JP¥12b× (1 + 0.4%) ÷ (4.6%– 0.4%) = JP¥278b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= JP¥278b÷ ( 1 + 4.6%)10= JP¥178b

The total value is the sum of cash flows for the next ten years plus the discounted terminal value, which results in the Total Equity Value, which in this case is JP¥262b. To get the intrinsic value per share, we divide this by the total number of shares outstanding. Compared to the current share price of JP¥1.8k, the company appears about fair value at a 18% discount to where the stock price trades currently. The assumptions in any calculation have a big impact on the valuation, so it is better to view this as a rough estimate, not precise down to the last cent.

dcf
TSE:7956 Discounted Cash Flow May 13th 2025

The Assumptions

We would point out that the most important inputs to a discounted cash flow are the discount rate and of course the actual cash flows. If you don't agree with these result, have a go at the calculation yourself and play with the assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at Pigeon as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 4.6%, which is based on a levered beta of 0.800. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

Check out our latest analysis for Pigeon

SWOT Analysis for Pigeon

Strength
  • Earnings growth over the past year exceeded its 5-year average.
  • Currently debt free.
  • Dividend is in the top 25% of dividend payers in the market.
Weakness
  • Earnings growth over the past year underperformed the Household Products industry.
Opportunity
  • Annual revenue is forecast to grow faster than the Japanese market.
  • Current share price is below our estimate of fair value.
Threat
  • Dividends are not covered by earnings.
  • Annual earnings are forecast to grow slower than the Japanese market.

Looking Ahead:

Although the valuation of a company is important, it shouldn't be the only metric you look at when researching a company. The DCF model is not a perfect stock valuation tool. Rather it should be seen as a guide to "what assumptions need to be true for this stock to be under/overvalued?" For example, changes in the company's cost of equity or the risk free rate can significantly impact the valuation. For Pigeon, we've compiled three important elements you should look at:

  1. Risks: You should be aware of the 1 warning sign for Pigeon we've uncovered before considering an investment in the company.
  2. Future Earnings: How does 7956's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every Japanese stock every day, so if you want to find the intrinsic value of any other stock just search here.

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Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

About TSE:7956

Pigeon

Engages in the manufacture, sale, import, and export of baby and child-care products, maternity items, women’s care products, home healthcare products, and nursing care products in Japan and internationally.

Flawless balance sheet average dividend payer.