TSE:6952Consumer Durables
Is Casio’s (TSE:6952) New G-SHOCK a Signal of Brand Evolution or Strategic Continuity?
On October 28, 2025, Casio Computer Co. Ltd. announced the launch of the GST-B1000D, a new G-STEEL G-SHOCK watch featuring a sleek metal design, minimalist aesthetic, compact Tough Solar and Bluetooth-enabled movement, and a nod to the original DW-5000C.
This release highlights Casio's commitment to blending innovation and heritage, appealing to consumers seeking both advanced technology and classic watch design.
We’ll now examine how Casio’s launch of a high-tech, heritage-inspired G-SHOCK...