Sony Group (6758) Stock Overview
Develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 1/6 |
| Past Performance | 2/6 |
| Financial Health | 6/6 |
| Dividends | 0/6 |
6758 Community Fair Values
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Analyst Price Targets
Sony Group Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | JP¥3,380.00 |
| 52 Week High | JP¥4,776.00 |
| 52 Week Low | JP¥3,043.00 |
| Beta | 0.74 |
| 1 Month Change | -5.03% |
| 3 Month Change | 2.67% |
| 1 Year Change | -8.35% |
| 3 Year Change | 29.95% |
| 5 Year Change | 52.87% |
| Change since IPO | 1,040.49% |
Recent News & Updates
Narrative Update • Jun 28
6758: Bond Return And Capital Returns Will Shape A Measured Outlook
The analyst price target for Sony Group has shifted modestly lower to about ¥3,500, with analysts citing updated assumptions around growth, profitability and future P/E that reflect more tempered revenue expectations and slightly adjusted discount rates. Analyst Commentary Recent Street research on Sony Group points to a more cautious tone around the stock, even as some sector peers in entertainment and media attract corporate interest and potential M&A attention.Analysis Article • Jun 22
Sony Group Corporation Just Missed Earnings - But Analysts Have Updated Their Models
Shareholders might have noticed that Sony Group Corporation ( TSE:6758 ) filed its annual result this time last week...Recent updates
Narrative Update • Jun 28
6758: Bond Return And Capital Returns Will Shape A Measured Outlook
The analyst price target for Sony Group has shifted modestly lower to about ¥3,500, with analysts citing updated assumptions around growth, profitability and future P/E that reflect more tempered revenue expectations and slightly adjusted discount rates. Analyst Commentary Recent Street research on Sony Group points to a more cautious tone around the stock, even as some sector peers in entertainment and media attract corporate interest and potential M&A attention.Analysis Article • Jun 22
Sony Group Corporation Just Missed Earnings - But Analysts Have Updated Their Models
Shareholders might have noticed that Sony Group Corporation ( TSE:6758 ) filed its annual result this time last week...
Narrative Update • Jun 14
6758: Entertainment Assets And Buybacks Will Offset Rising AI Memory Costs
Narrative Update on Sony Group: Analyst Price Target Shift The latest analyst revisions point to a modest cut in Sony Group's blended price target of roughly ¥100. Analysts are factoring in slightly lower fair value and profit margin assumptions along with a lower future P/E multiple.Analysis Article • May 12
Sony Group Corporation Just Missed EPS By 9.9%: Here's What Analysts Think Will Happen Next
It's been a pretty great week for Sony Group Corporation ( TSE:6758 ) shareholders, with its shares surging 11% to...New Narrative • Apr 28
Later-Stage Console Cycle And Sensor Risks Will Eventually Support More Resilient Earnings
Catalysts About Sony Group Sony Group is a diversified entertainment and technology company with businesses spanning gaming, music, pictures, electronics and image sensors. What are the underlying business or industry changes driving this perspective?Narrative Update • Apr 21
6758: Gaming And Music Content Portfolio Will Offset Rising AI Memory Costs
Analysts have trimmed their blended price targets on Sony Group, reflecting a shift to more cautious revenue growth assumptions, concerns about PS5 hardware margins under rising memory costs, and fresh questions around the resilience of Sony Music's catalog value in the face of AI generated content. Analyst Commentary Recent research has focused on two pressure points for Sony Group: console hardware profitability and the durability of music catalog economics as AI generated content expands.
New Narrative • Apr 14
Gaming Ecosystem And Content IP Will Drive Stronger Long Term Earnings Power
Catalysts About Sony Group Sony Group is a diversified entertainment and technology company with businesses spanning gaming, music, pictures, electronics and image sensors. What are the underlying business or industry changes driving this perspective?Narrative Update • Apr 06
6758: Content And Gaming Portfolio Will Counter Rising AI Memory And Music Risks
Narrative Update on Sony Group The updated analyst price target for Sony Group reflects a modest fair value revision to ¥4,903.91, with analysts pointing to rising AI driven memory costs that could pressure PS5 hardware margins, as well as growing questions around AI related risks to the music business, as key factors in their reassessment. Analyst Commentary Recent research on Sony Group highlights a mix of concerns around hardware profitability and long term risks to the music business as AI adoption accelerates.Narrative Update • Mar 22
6758: Content Franchises Will Offset Memory And AI Risks Over Time
Analysts have nudged their fair value estimate for Sony Group lower from about ¥4,969 to roughly ¥4,887. This reflects slightly softer long term revenue growth assumptions, marginally slimmer profit margins, and a modestly reduced future P/E, as they factor in potential pressure on PlayStation hardware economics from higher memory costs and ongoing questions around AI risk for the music business.Narrative Update • Mar 04
6758: Content Franchises And Buybacks Will Offset Emerging AI Music Risks
Narrative Update on Sony Group The analyst price target for Sony Group has shifted slightly from ¥4,990.87 to ¥4,969.13, as analysts factor in updated assumptions for revenue growth, profit margins, discount rates and future P/E, while also weighing fresh concerns around AI driven risks to the music business. Analyst Commentary Recent Street research around Sony Group focuses heavily on the music segment, where AI generated content is emerging as a key debate for both upside and risk to the equity story.Narrative Update • Feb 18
6758: Content Franchises And Buybacks Will Support Future Earnings Re Rating
Narrative Update The analyst price target for Sony Group has been trimmed by analysts from about ¥5,093 to around ¥4,991. This reflects updated views on growth, margins and P/E assumptions highlighted in recent research.Analysis Article • Feb 09
Sony Group Corporation (TSE:6758) Just Reported Third-Quarter Earnings: Have Analysts Changed Their Mind On The Stock?
Sony Group Corporation ( TSE:6758 ) came out with its quarterly results last week, and we wanted to see how the...Narrative Update • Feb 03
6758: Content Subscriptions And Franchises Will Support Future Earnings Re Rating
Narrative Update Analysts have trimmed their blended fair value estimate for Sony Group to ¥5,093 from about ¥5,175. This reflects a slightly higher discount rate alongside expectations for stronger revenue growth, stable profit margins, and a modestly lower future P/E multiple, supported by views on renewed momentum in gaming, music, and subscription services.Analysis Article • Jan 29
Pinning Down Sony Group Corporation's (TSE:6758) P/E Is Difficult Right Now
With a price-to-earnings (or "P/E") ratio of 16.9x Sony Group Corporation ( TSE:6758 ) may be sending bearish signals...Narrative Update • Jan 20
6758: Entertainment Subscriptions And Content Franchises Will Drive Future Earnings Re Rating
The analyst price target for Sony Group has been trimmed slightly. Analysts cite a modestly higher discount rate while still highlighting potential from renewed PS Plus growth, stronger music streaming revenues, and the combined appeal of its games, anime, and music businesses.Narrative Update • Jan 05
6758: Entertainment Subscriptions And Franchises Will Drive Future Earnings Re Rating
Our analyst price target for Sony Group has edged up from ¥5,146.80 to ¥5,191.60 as analysts factor in higher operating profit forecasts tied to renewed growth expectations for PS Plus, sustained music streaming momentum, and the perceived strength of Sony's combined games, anime, and music franchises. Analyst Commentary Bullish analysts are nudging price targets higher for Sony Group, pointing to what they see as improving fundamentals in games, music, and subscription services, along with stronger than expected recent results.Analysis Article • Jan 05
Is Sony Group (TSE:6758) Using Too Much Debt?
Warren Buffett famously said, 'Volatility is far from synonymous with risk.' When we think about how risky a company...Narrative Update • Dec 17
6758: Gaming And Music Subscriptions Will Drive Future Earnings Re Rating
Analysts have modestly raised their price target on Sony Group, reflecting slightly faster expected revenue growth, a marginally higher profit margin, and a supportive backdrop of recent Buy and Outperform upgrades that highlight renewed strength in gaming and music streaming businesses. Analyst Commentary Recent Street revisions highlight a more constructive stance on Sony Group, with analysts pointing to a combination of cyclical recovery in key content categories and structural tailwinds in digital entertainment.Narrative Update • Dec 03
6758: Games And Subscription Content Will Drive Future Earnings Re-Rating
Analysts have nudged their price target on Sony Group modestly higher, reflecting a roughly 1 percent increase in fair value to about ¥5,150. They point to upgraded ratings, better than expected quarterly results, and growing confidence in the company’s games, music, and subscription businesses.Narrative Update • Nov 19
6758: Future Performance Will Be Driven By Expanding Games and Entertainment Segments
Sony Group's analyst price target has increased from ¥4,867.50 to ¥5,076.80. Analysts highlight stronger earnings performance and continued strength in the company's games, anime, and music segments.Narrative Update • Nov 01
6758: Next Console Advancements And Gaming Success Will Drive Margins Higher
Narrative Update on Sony Group Analysts have raised their price target for Sony Group, increasing it modestly from ¥4,819.58 to ¥4,867.50. This change reflects improved profit margin expectations and a slight uptick in revenue growth forecasts.Narrative Update • Oct 18
PlayStation Ecosystem And Sensor Technology Will Secure Future Resilience
Analysts have slightly increased their price target for Sony Group, raising fair value from ¥4,790 to ¥4,819.58. This adjustment is supported by expectations of improved profit margins and moderated declines in revenue growth.Narrative Update • Oct 04
PlayStation Ecosystem And Sensor Technology Will Secure Future Resilience
Analysts have raised their price target for Sony Group from ¥4,709.58 to ¥4,790.00, citing updated expectations around discount rates and long-term financial metrics. What's in the News The Trump administration is considering imposing new tariffs on foreign electronics based on the value of chip content.Narrative Update • Sep 19
PlayStation Ecosystem And Sensor Technology Will Secure Future Resilience
Sony Group’s valuation outlook remains stable with marginally higher analyst price targets (up to ¥4,710) and no significant changes in revenue growth or future P/E expectations. What's in the News Tencent has contested Sony's lawsuit alleging that Tencent's upcoming game "Light of Motiram" is a copy of Sony's "Horizon Zero Dawn," calling the litigation an overreach and seeking dismissal (The Game Post).Narrative Update • Sep 04
PlayStation Ecosystem And Sensor Technology Will Secure Future Resilience
With both the consensus analyst price target and key valuation metrics such as the future P/E ratio and discount rate remaining essentially unchanged, there is no material revision to Sony Group’s estimated fair value, which stays at ¥4639. What's in the News Sony is pushing for its first-party PlayStation studios to drive more revenue growth and take calculated risks, while maintaining their creative independence (Financial Times, 2025-08-25).Analysis Article • Aug 26
Here's Why We Think Sony Group (TSE:6758) Might Deserve Your Attention Today
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Aug 05
Returns On Capital At Sony Group (TSE:6758) Have Stalled
TSE:6758 1 Year Share Price vs Fair Value Explore Sony Group's Fair Values from the Community and select yours If we...Analysis Article • Jul 08
Pinning Down Sony Group Corporation's (TSE:6758) P/E Is Difficult Right Now
Sony Group Corporation's ( TSE:6758 ) price-to-earnings (or "P/E") ratio of 19.4x might make it look like a sell right...Shareholder Returns
| 6758 | JP Consumer Durables | JP Market | |
|---|---|---|---|
| 7D | 5.7% | 2.8% | 2.1% |
| 1Y | -8.4% | 18.7% | 44.1% |
Return vs Industry: 6758 underperformed the JP Consumer Durables industry which returned 18.7% over the past year.
Return vs Market: 6758 underperformed the JP Market which returned 44.1% over the past year.
Price Volatility
| 6758 volatility | |
|---|---|
| 6758 Average Weekly Movement | 5.2% |
| Consumer Durables Industry Average Movement | 3.7% |
| Market Average Movement | 4.3% |
| 10% most volatile stocks in JP Market | 9.2% |
| 10% least volatile stocks in JP Market | 2.1% |
Stable Share Price: 6758 has not had significant price volatility in the past 3 months compared to the JP market.
Volatility Over Time: 6758's weekly volatility (5%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1946 | 94,900 | Hiroki Totoki | www.sony.com |
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications.
Sony Group Corporation Fundamentals Summary
| 6758 fundamental statistics | |
|---|---|
| Market cap | JP¥19.97t |
| Earnings (TTM) | JP¥1.03t |
| Revenue (TTM) | JP¥12.48t |
19.4x
P/E Ratio1.6x
P/S RatioIs 6758 overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| 6758 income statement (TTM) | |
|---|---|
| Revenue | JP¥12.48t |
| Cost of Revenue | JP¥8.58t |
| Gross Profit | JP¥3.90t |
| Other Expenses | JP¥2.87t |
| Earnings | JP¥1.03t |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
Jul 31, 2026
| Earnings per share (EPS) | 174.49 |
| Gross Margin | 31.24% |
| Net Profit Margin | 8.26% |
| Debt/Equity Ratio | 12.2% |
How did 6758 perform over the long term?
See historical performance and comparisonDividends
0.7%
Current Dividend Yield14%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/05 21:28 |
| End of Day Share Price | 2026/07/03 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Sony Group Corporation is covered by 40 analysts. 24 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Richard Kramer | Arete Research Services LLP |
| Yuji Fujimori | Barclays |
| Michael Hickey | Benchmark Company |